Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Added by Joey Little on September 30, 2016 at 11:52am — No Comments
Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with the Nissan Sentra SV currently boasting the lowest monthly payment price of just $129.00 a month. Additionally, there are two other vehicles in the car segment currently being offered at under $150.00 a month.
The other vehicles in addition to the Nissan Sentra V currently being offered for under $150.00 include the Volkswagen Jetta S at $139.00…Continue
Added by John Sternal on September 29, 2016 at 11:57am — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…Continue
Added by Black Book on September 29, 2016 at 11:05am — No Comments
If you haven’t drunk the video marketing Kool-Aid yet. Or, perhaps are overwhelmed by the thought of creating and distributing videos, it’s time to consider the advantages of having a video marketing strategy.
There was a time in my career when dealers used to complain about having to take multiple…Continue
Added by Timmy D. James on September 29, 2016 at 5:32am — No Comments
An old car runs better and looks better once you pay some attention to its needs.
You may not be able to return your old car to brand new condition, but you could get close. Learn as…
Added by Lizzie Weakley on September 28, 2016 at 2:30pm — No Comments
When you purchase a vehicle, maintaining its resale value may not be the first thought that crosses your mind. If you purchase a limited edition vehicle, you’re likely to sell it at some point. The better you maintain your vehicle, the more someone else is going to pay for it. After all, a car is only worth as much as someone is willing to pay for it.
Perform Regular Maintenance and Keep Records
Car buyers like to see maintenance and service records to show that the…
Added by Rahul Paul on September 28, 2016 at 12:30pm — No Comments
Luxury cars are usually the dream cars of any person.
And to take care of this dream car is a great challenge. The secret to keep your car looking fresh, out of the factory and new takes a few great steps of maintenance. This includes the cleaning of…
Added by Mike Davidson on September 28, 2016 at 11:00am — No Comments
Service department revenue continues to increase in importance for dealerships. With lower margins, service revenue is the bread and butter for many dealerships.…Continue
Added by Larisa Bedgood on September 28, 2016 at 8:23am — No Comments
The modern car-shopper journey has changed. It’s no longer about spending an entire day—or even multiple days—scouring a variety of dealerships for the right vehicle; instead, it’s about consumers doing smart research, knowing what they want, and determining who can best provide it for them. Once shoppers have done their online detective…Continue
Added by Joey Little on September 28, 2016 at 8:17am — No Comments
In my many discussions with dealers, the one question that invariably comes up is “What is online retailing, really?” They’ll then begin to tell me how consumers can already buy a car online from them. They have a widget with which a consumer can get their trade value. They have an online payment calculator. Customers…Continue
Added by Joe Orr on September 28, 2016 at 5:41am — No Comments
A simple word - shill.
With so many definitions and contemplations .....
Merriam Webster defines it as:
Shill- "to talk about or describe someone or something in a favorable way because you are being paid to do it"
An auction shill refers to some one who…Continue
Added by Barry Neuman on September 28, 2016 at 4:08am — No Comments
There’s good news and bad news on this topic…but mostly good. The bad news is AutoHook’s panel of marketing experts had so many dealer-submitted…Continue
What can the power of a custom website do for you?
So many websites are templated and it's really important to stand out! Make sure you have the tools you need to have your website reflect your personality.
Click here to sign up for our website on customization!
Added by Paul Potratz on September 27, 2016 at 12:25pm — No Comments
Have you ever done research on your mobile device for something you really want to purchase?
Maybe you do all that research on your desktop and make the actual purchase on your mobile phone?
This week on Think Tank Tuesday, Paul discusses something that Google has finally…Continue
Added by Paul Potratz on September 27, 2016 at 12:00pm — No Comments
This Week in Social Media
Added by Joey Little on September 27, 2016 at 9:30am — No Comments
Audi continues to push the boundaries and grow in market share. The new 171 future now campaign brings two sales events to two key locations in Ireland.
Added by Joe Duffy on September 27, 2016 at 8:05am — No Comments
Albany, N.Y. – September 27th, 2016 – Auto/Mate Dealership Systems announced today that its National Customer User Summit was its largest yet, spanning two full days and offering many new events, classes and workshops for the auto dealership employees and managers who attended. This year's User Summit was held September 19-21, 2016 at the Hilton Chicago/Oak Brook Hills Resort & Conference Center.…Continue
Added by Mike Esposito on September 27, 2016 at 7:35am — No Comments
Have you ever tried to call a dealership – whether it’s to inquire about a vehicle or schedule a service appointment – just to get placed on eternal hold or thrown into someone’s voicemail? Many consumers have and, just like you, they don’t like it.
People are busy. When they pick up the phone to…Continue
Added by Mike Gorun on September 27, 2016 at 6:07am — No Comments
With so much to handle on a daily basis, your vehicle may be the last thing on your mind. When you do notice a sign you need repair, it can be difficult to find the time and money to bring it to a garage. That said, you cannot put off auto repair once you know the signs, as you never want your vehicle to fail in the middle of nowhere or when you need it the most. Once you know what to look for, you may save thousands each year in serious damage repair.
Added by Rahul Paul on September 27, 2016 at 4:30am — No Comments