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Featured ADM Member Blog Posts – September 2015 Archive (48)

This Week in Social Media with @SocialLittleMan

This Week in Social Media-Facebook Updates!

News for the Week of September 28

Customized Facebook Notes

Facebook users can now look forward to writing notes that are beautiful and customizable, and in addition, notes can be longer than…

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Added by Joey Little on September 30, 2015 at 3:24pm — No Comments

Do More Firefighters At A Fire Cause More Fire Damage? Rethinking Attribution

When thinking about attribution, it would make everyone’s lives much simpler if there was a straight line between marketing, conversion and a sale. As car buyers increasingly visit more touchpoints in their car shopping journey,…

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Added by David Metter on September 30, 2015 at 6:00am — 2 Comments

Manheim Car Auctions Receive Top Honors from Car Dealers at NAAA

Several Manheim Locations Get Top Honors from NAAA

12 Locations Earned 16 Awards, including Top Performance Award from Chase Auto Finance

 

ATLANTA – Manheim locations across the country were honored by customers for…

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Added by Ralph Paglia on September 29, 2015 at 3:30pm — No Comments

What’s Happening in Today’s Auto Industry? (Pt. II)

   

With retail sales volume growth declining, key industry stakeholders (including dealers) will find it much tougher to maintain successful year-over-year unit volume increases each month.

 …

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Added by Kris Rosychuk on September 29, 2015 at 10:30am — No Comments

Don’t Give Up On Your Customers and They Won’t Give Up On You

In life, not everything goes our way. Things happen. Planes get delayed. It rains during a wedding. Life intervenes. In business, the same holds true. If a situation is handled improperly, or is unaddressed, customers are likely to get ignored. With proper attention, however, customers can be forgiving.

 

Take for example,…

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Added by Mike Gorun on September 29, 2015 at 7:00am — No Comments

Are Mobile Apps Today's Newspaper?

Today’s World Has Gone Mobile

It’s no secret, the world has gone mobile. Today, nearly two-thirds of all Americans are now smart phone owners, and for many these devices are a key entry point to the online world. Unfortunately, many websites are still not mobile friendly creating a frustrating experience when consumers try to navigate using their smart phones or other mobile devices.  Mobile…

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Added by Owen Moon on September 28, 2015 at 12:47pm — No Comments

Social Media Is Becoming a Prime Customer Service Center

Today’s consumers look to social media as a prime way to reach out to businesses for customer service needs. From requesting help with a problem, to simple answers to product questions, many consumers take to platforms such as Twitter and Facebook.

 

Recently, Facebook upped the ante for businesses with a new way to communicate with customers that…

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Added by sara callahan on September 28, 2015 at 7:00am — No Comments

Trade Cycle Infographic: Auto Industry Must Shorten Or SAAR Will Drop!

AutoAlert Study Highlights…

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Added by Ralph Paglia on September 26, 2015 at 6:30pm — No Comments

Do you care?

Start Caring Today

Your marketing needs to be consistent to make a sale. With every new offer, sale, and promotion, your marketing must feel the same throughout. Get all the details this week on…

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Added by Paul Potratz on September 25, 2015 at 12:30pm — No Comments

Successful Communication for Dealerships

Communication Strategies for Bridging the Generation Gap

Communicating with customers is a constantly changing endeavor for car dealerships. Every few years, more generations are added to your potential car-buyer pool, and your team is tasked with coming up with ways to effectively communicate to a multi-generational market. Keeping up with the younger…

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Added by Joey Little on September 25, 2015 at 7:25am — 1 Comment

Twitter’s Impact on Car Buyers

Last year, Twitter partnered with the data firm Datalogix to study Twitter’s influence on sales transactions in the car industry. Twitter provided Datalogix with all the data they had about brand, dealership and consumer Twitter accounts. Datalogix then paired actual vehicle purchases by cross-referencing the Twitter data with data from Polk.…

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Added by Paul Moran on September 25, 2015 at 6:00am — No Comments

This Week in Social Media With @SeeKristinTweet

Social Update for the week of September 21st

Signal for Facebook and Instagram

News junkies, you’re in for a treat.  Facebook recently introduced Signal for Facebook and Instagram, a free and easy way to make Facebook a part of your news-gathering process. Signal offers users the…

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Added by Joey Little on September 24, 2015 at 3:30pm — No Comments


Influencer
How Big Data is Keeping Dangerous Vehicles Off the Road [Infographic]

big data car

How Big Data is Keeping Dangerous Vehicles Off the Road [Infographic]

In 2014, vehicle recalls hit a…

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Added by Larisa Bedgood on September 24, 2015 at 12:30pm — No Comments


Influencer
5 Reasons to Attend Digital Dealer 19

  1. 2016 Digital Trends

Hosted FOR dealers, WITH dealers, this Keynote Panel will feature leaders from some of the most progressive dealer groups across the country and also include technology frontrunners like Google and Facebook. Moderated by our very own PureCars CEO…

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Added by Lindsay Kwaselow on September 24, 2015 at 7:30am — 1 Comment

A Huge Move Could Lead To Increased Loyalty & Sales

In an unprecedented move, AutoNation CEO Mike Jackson recently announced that AutoNation will no longer sell any vehicle with an open recall – new or used. According to Automotive News, this effectively grounds up to 10 percent of AutoNation’s…

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Added by Chris Miller on September 24, 2015 at 5:30am — No Comments


Influencer
My Accountability Secrets Along with a Results-Driven Report for Your Use

As a dealership manager it can be difficult to get participation and buy-in from your team. During my many years as a general manager, I found that one of the simplest and most effective ways to get a team to work towards a common goal is through accountability. Accountability (when managed lightly) can create consistency, successful habits and pride in performance. I say…

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Added by Joe Orr on September 23, 2015 at 4:30am — No Comments

A Recipe for Connecting Hispanic Consumers to Your Dealership

Receta for a Relationship: 5 Special Ingredients to Help You Connect With Hispanic Consumers

As marketers, we are often guilty of planning, thinking, structuring—and then planning some more.  After all, it’s part of our jobs to analyze the consumer market and deliver targeted messaging in a way that will effectively resonate with a specific audience.  But…

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Added by Joey Little on September 22, 2015 at 2:54pm — No Comments

Six ways online dating validates live chat

Unless you are selling cars out of a cave in the Sierra Nevadas, you know that virtually everyone does some or all of their vehicle, boat, and RV shopping online. A well-structured live chat is the most effective way to engage car shoppers and start the process, and if you’re not convinced of the potential,…

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Added by Big Tom LaPointe on September 22, 2015 at 9:00am — 3 Comments

Driving Sales Executive Summit First Timer

I am seeing a lot of social media activity from automotive professionals being concerned about what to expect from the Driving Sales Executive Summit in Las Vegas next month. This post is a little bit different coming from since usually when I write about conferences I write from experiences. I have been to…

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Added by Stan Sher on September 21, 2015 at 2:20pm — 1 Comment

Using Gamification to Boost Business: Part II

Companies have been applying game-like elements to achieve business objectives for decades. Just look at the Solitaire application that Microsoft included in its release of Windows 3.0 to familiarize users with the innovative “click-and-drag” functions of the mouse. Because many businesses are uninformed about gamification, they may…

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Added by Joey Little on September 21, 2015 at 8:45am — 1 Comment

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