Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Featured ADM Member Blog Posts – September 2014 Archive (59)

Digital Dealer 17 Review with Stan Sher

Anyone that knows me knows that I enjoy writing about our industry and reviewing conferences after I attend them.  Well it has been 2.5 years since I attended my last Digital Dealer conference in Orlando, FL. After 2.5 years of…

Continue

Added by Stan Sher on September 30, 2014 at 8:30pm — 3 Comments


Influencer
Updates for the 2015.5 Volvo Model Lineup

New Updates for 2015.5. Volvo Models! 

For the 2015.5. Volvo model year, Volvo has made three important new updates that are definitely worth mentioning. As we all know, Volvo has always been on the leading edge of comfort, convenience and safety and these new updates for the…

Continue

Added by Jonathan Morales on September 30, 2014 at 11:30am — No Comments

Good Customer Service?

Is your car dealership doing everything possible to keep your customers satisfied and happy?  Now, more than ever, your reputation for building relationships and retaining customers may depend on your company’s focus on providing the very best customer service.

 

How is good customer service defined?  There isn’t a clear cookie-cutter answer to the…

Continue

Added by Mike Gorun on September 30, 2014 at 5:00am — No Comments


Influencer
The Best Advertising Analysis Tools Focus on Traffic, Leads, and Sales

It's very easy to get caught up in the big picture.

We're always told to look at the big picture. It's usually more easily accessible, particularly for car dealer personnel who have a thousand things they must get done every month. One could even…

Continue

Added by Peter Martin on September 29, 2014 at 10:30am — 1 Comment

Chat on dealer websites up 75% over two years

The number of car dealers with live chat software on their websites has jumped dramatically in the past couple of years.

According to dealermarketshare.com, about 37% of the 34k dealer websites had code from a chat provider, up…

Continue

Added by Big Tom LaPointe on September 29, 2014 at 10:00am — No Comments

What You Can Do with $100 to Promote Your Dealership!

As social media continues to grow, it’s about time it gets its own line item on your advertising budget. I’m not saying you need to totally replace other advertising means, but just that you need to trim a small portion off and dedicate it to social media.

As an example, I want to share with you a case study of a Valentine’s Day contest we did with…

Continue

Added by Rob Hagen on September 29, 2014 at 8:00am — 3 Comments


Influencer
Making Journeys Enjoyable for Your Kids with Car Safety Seats

Journey by car is usually a great experience if you are going on a holiday, especially if you are travelling with your family. It becomes even more enjoyable if you have a kid with you.…

Continue

Added by Tim Kaye on September 29, 2014 at 1:00am — No Comments

Less is More in Calls-to-Action on Dealer Websites

The past two years has seen a decrease in the number of website leads for many dealers. We're getting more visitors and fewer people filling out lead forms. The trend has caused what I've seen as an increase in the number of calls to action on pages, particularly on inventory pages. This is a mistake.

The truth is this: more is not more. It's less when it comes…

Continue

Added by J.D. Rucker on September 28, 2014 at 3:15pm — 9 Comments


Influencer
A True Customer is Yours Across the Board

We are creatures of habit. Unfortunately, the habits of the general population has changed over the last decade to create a separation between where they buy cars and where they have them serviced.

What's more unfortunate is that dealers have really started pushing in the same direction. They have service customers and they have sales customers. They divide…

Continue

Added by Jon Lamb on September 28, 2014 at 2:37pm — No Comments

Stop Doing These Five Things and People Will Stop Unliking Your Page

Losing a friend stinks; losing a client costs you money; people unliking your Facebook page is both! Historically, people have had a somewhat negative opinion of car dealers in general, and not many of them want to be friends with a dealer on Facebook. However, when you get the chance to build that relationship, that relationship that may one day lead to a sale, so don’t…

Continue

Added by Rob Hagen on September 28, 2014 at 1:01pm — No Comments

Why Chat is Becoming More Popular for Car Shoppers

Every day, we hear about how forms on websites are generating fewer leads than they once did. It's a shift that has been happening for the last couple of years, which is surprising because business has been up at most dealerships across North America.

Some say that it's the technology that hasn't…

Continue

Added by Jeffery Sterns on September 28, 2014 at 12:25am — 16 Comments

Dealer Marketing Magazine Asks: Who Invented Online Car Shopping?

12 Great Events in Automotive History…

Continue

Added by Ralph Paglia on September 26, 2014 at 10:30pm — 2 Comments

You Can't Optimize Two Dealers in the Same City with the Same Make

I can already hear the vendors scrambling to put together their rebuttals. I'm not going to dwell on the issue, but it's an important one to note.

For most dealers, it's okay to be in the mix. As long as you're on the first page on Google for the major keywords, you're doing just fine. Aggressive…

Continue

Added by J.D. Rucker on September 26, 2014 at 6:47pm — 7 Comments


Influencer
Empowered Employees Bring Higher Levels of Customer Service

“The customer is always right” has been the trademark phrase used by businesses in the United States for decades.  By and large, most reputable businesses believe this philosophy to some degree, and put policies and procedures in place to make sure that their customers are treated fairly and effectively when concerns arrive.

 

As customers become more educated…

Continue

Added by Richard Holland on September 26, 2014 at 6:30am — No Comments

Secret FTC Investigation of Car Dealers Who Declined Truecar Discovered by DC Reporter

FTC acknowledges auto dealer probe after discovery bust-up...

Edited Excerpt from Article…

Continue

Added by Ralph Paglia on September 25, 2014 at 8:00pm — 10 Comments


Influencer
Making Strides Against Breast Cancer with Devan Infiniti

Join the Devan Infiniti Strides! 

Devan Infiniti is taking part in the Making Strides Against Breast Cancer Walk which involves a 5k (3.1 mile) non-competitive walking event to help support people facing breast cancer and their…

Continue

Added by Jonathan Morales on September 25, 2014 at 1:30pm — No Comments

Delivering Conversion Focused Mobile Experience More Challenging Than Predicted

Survey Finds Automotive Marketers Struggle to Deliver Great Mobile and Web Experience

Car Dealers, Brands and Agencies Seek Better Ways to Coordinate Marketing Tools

CHICAGO,…

Continue

Added by Ralph Paglia on September 24, 2014 at 8:00pm — 1 Comment

How Digital Marketing is Effecting the Car Business



Joe Tarell, Performance Improvement Consultant
by Joe Tarell, Performance Improvement Consultant

The Fall of Vehicle Sales Profits = The Rise of the 'Automotive Agent'

When the Internet caught hold in the 90’s, consumers became more educated about what they should pay…

Continue

Added by CDK Global on September 24, 2014 at 2:02pm — 1 Comment

Do Your Vendors Deserve Your Loyalty?



I'd like to have a heart-to-heart with dealers and high-level managers at dealerships, because I am genuinely curious about something. You are all focused on customer loyalty these days, as you should be. It takes genuine effort to earn--and keep--a customer's loyalty. You implement best practices, train your…

Continue

Added by Mike Esposito on September 23, 2014 at 12:30pm — 3 Comments


Influencer
The Digital Marketing Advantage GM Dealers Don’t Know They Have

 

GM Releases Information On The Future Of Its Connected Car Strategy:

 

But The REAL Questions Are:

  • What does this mean for the future of in-car connectivity?

  • Why does this matter for my dealership?

Debrief ---------------

Mary Chan, General Motor’s President of the Global Connected…

Continue

Added by Josh Knutson on September 23, 2014 at 7:30am — 3 Comments

Featured Monthly Archives

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service