Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Anyone that knows me knows that I enjoy writing about our industry and reviewing conferences after I attend them. Well it has been 2.5 years since I attended my last Digital Dealer conference in Orlando, FL. After 2.5 years of…Continue
New Updates for 2015.5. Volvo Models!
For the 2015.5. Volvo model year, Volvo has made three important new updates that are definitely worth mentioning. As we all know, Volvo has always been on the leading edge of comfort, convenience and safety and these new updates for the…Continue
Added by Jonathan Morales on September 30, 2014 at 11:30am — No Comments
Is your car dealership doing everything possible to keep your customers satisfied and happy? Now, more than ever, your reputation for building relationships and retaining customers may depend on your company’s focus on providing the very best customer service.
How is good customer service defined? There isn’t a clear cookie-cutter answer to the…Continue
Added by Mike Gorun on September 30, 2014 at 5:00am — No Comments
It's very easy to get caught up in the big picture.
We're always told to look at the big picture. It's usually more easily accessible, particularly for car dealer personnel who have a thousand things they must get done every month. One could even…Continue
According to dealermarketshare.com, about 37% of the 34k dealer websites had code from a chat provider, up…Continue
Added by Big Tom LaPointe on September 29, 2014 at 10:00am — No Comments
As social media continues to grow, it’s about time it gets its own line item on your advertising budget. I’m not saying you need to totally replace other advertising means, but just that you need to trim a small portion off and dedicate it to social media.
As an example, I want to share with you a case study of a Valentine’s Day contest we did with…Continue
Journey by car is usually a great experience if you are going on a holiday, especially if you are travelling with your family. It becomes even more enjoyable if you have a kid with you.…Continue
Added by Tim Kaye on September 29, 2014 at 1:00am — No Comments
The past two years has seen a decrease in the number of website leads for many dealers. We're getting more visitors and fewer people filling out lead forms. The trend has caused what I've seen as an increase in the number of calls to action on pages, particularly on inventory pages. This is a mistake.
The truth is this: more is not more. It's less when it comes…Continue
We are creatures of habit. Unfortunately, the habits of the general population has changed over the last decade to create a separation between where they buy cars and where they have them serviced.
What's more unfortunate is that dealers have really started pushing in the same direction. They have service customers and they have sales customers. They divide…
Added by Jon Lamb on September 28, 2014 at 2:37pm — No Comments
Losing a friend stinks; losing a client costs you money; people unliking your Facebook page is both! Historically, people have had a somewhat negative opinion of car dealers in general, and not many of them want to be friends with a dealer on Facebook. However, when you get the chance to build that relationship, that relationship that may one day lead to a sale, so don’t…Continue
Added by Rob Hagen on September 28, 2014 at 1:01pm — No Comments
Every day, we hear about how forms on websites are generating fewer leads than they once did. It's a shift that has been happening for the last couple of years, which is surprising because business has been up at most dealerships across North America.
Some say that it's the technology that hasn't…Continue
I can already hear the vendors scrambling to put together their rebuttals. I'm not going to dwell on the issue, but it's an important one to note.
For most dealers, it's okay to be in the mix. As long as you're on the first page on Google for the major keywords, you're doing just fine. Aggressive…Continue
“The customer is always right” has been the trademark phrase used by businesses in the United States for decades. By and large, most reputable businesses believe this philosophy to some degree, and put policies and procedures in place to make sure that their customers are treated fairly and effectively when concerns arrive.
As customers become more educated…Continue
Added by Richard Holland on September 26, 2014 at 6:30am — No Comments
Edited Excerpt from Article…Continue
Join the Devan Infiniti Strides!
Devan Infiniti is taking part in the Making Strides Against Breast Cancer Walk which involves a 5k (3.1 mile) non-competitive walking event to help support people facing breast cancer and their…Continue
Added by Jonathan Morales on September 25, 2014 at 1:30pm — No Comments
Car Dealers, Brands and Agencies Seek Better Ways to Coordinate Marketing Tools
|by Joe Tarell, Performance Improvement Consultant|
When the Internet caught hold in the 90’s, consumers became more educated about what they should pay…Continue
I'd like to have a heart-to-heart with dealers and high-level managers at dealerships, because I am genuinely curious about something. You are all focused on customer loyalty these days, as you should be. It takes genuine effort to earn--and keep--a customer's loyalty. You implement best practices, train your…
Mary Chan, General Motor’s President of the Global Connected…Continue