What is “Showrooming” you ask?
- The practice of visiting multiple retail stores to try products, and then checking a mobile device for the best price…
Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Beware of the Pitfalls That Come With Lead Scoring Systems
There are several automotive industry technology suppliers offering various automotive sales Internet Lead Scoring solutions for deployment and implementation in a variety of ways at Tiers 1, 2 and 3. They are:
Back in 2011, more than three out of 10 US new-car buyers said they were likely to purchase online... What Happened?
New-car sales virtually never take place online, despite growing interest among consumers and manufacturers, according to a new eMarketer report, “Automotive Ecommerce: Late to the…Continue
Added by Ralph Paglia on September 30, 2013 at 8:00pm — No Comments
The automobile has often been thought of as a machine full of mechanical parts and systems that all work together to propel you from one place to another. In the past we were buying more car than computer, today computers are everywhere. Cars are filled with computers controlling multiple systems at the same time…Continue
Added by Josh Knutson on September 30, 2013 at 7:53am — No Comments
The graphic above illustrates a “worst-of” status based on perception or statistics for each state in the union (see the methodology). On the one hand, it’s a sad testament to the status of this nation, but in the dealership context, it reminds us…Continue
Added by Big Tom LaPointe on September 30, 2013 at 5:30am — No Comments
You don’t ask a woman to marry you when you are first introduced. At least, most of us don’t. And, if you’re a woman, you don’t ask or expect to be asked then, either. You expect to be courted – to be asked out on a series of dates, to find out more information about each other, to meet friends and family, to experience that first kiss and more. Eventually, if everything…Continue
ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition-- Ford buys a startup, the new…Continue
Added by Ketty Colom on September 27, 2013 at 9:01am — No Comments
Added by Josh Knutson on September 27, 2013 at 7:03am — No Comments
In the business world, and in public relations, it’s not uncommon for customers to vent on social media networks when they encounter problems and feel the business is not interested in assisting them with a solution. The most famous example of a disgruntled customer is the gentleman who had his guitar broken by United Airlines, then wrote a song and uploaded a…Continue
Added by sara callahan on September 27, 2013 at 6:53am — No Comments
Organic keyword data from Google is about to disappear. Instead of panicking, embrace this change and focus on content.
(courtesy of notprovidedcount.com)…Continue
|by Sara Towner, Cobalt Account Advocate|
Before you get started reading this, let me warn you that it is about twice as long as my normal posts, over 1200 words. I got started and the words just started flowing. I hope you find this useful.Continue
Added by Al Mosher on September 25, 2013 at 8:10am — No Comments
RUN! THE SEO SKY IS FALLING! ROLL UP THE SIDEWALKS! SEO'S FIND A NEW PROFESSION! DOOM! GLOOM! BLAH!
If you've been following the digital marketing blogosphere for the last week, by now you've probably concluded that SEO is dead because within 3 months there will be no more keyword data in Google Analytics. Right? Its the end of SEO. No more…Continue
I have already received several calls today from dealers worrying about Google hiding keyword information. There are two things to keep in mind about your SEO and Google’s recent change; don’t worry, and don't panic!
Key Auto Industry Developments
• August U.S. light vehicle sales broken just above 16 million unit SAAR for the first time since November 2007, and…Continue
Added by JB Floyd on September 24, 2013 at 12:30pm — No Comments
Let me tell you about 7 key things you are likely doing that is costing you hundreds, if not thousands of dollars. These are the real budget killers, the ones that keep you up at night. I assure you that this is an episode of …Continue
Added by Paul Potratz on September 24, 2013 at 12:01pm — No Comments
A new benchmark report published last month by RSR Research, provides some interesting information about retailers and the shifts in focus and importance from 2012 to 2013.
According to the study, 61 percent of retailers feel customer retention has become more difficult, and…Continue
More and more dealers are realizing that an effective live chat strategy is a key puzzle piece for increasing leads and sales from their dealership website – whether they opt for an in-house staff or hosted chat vendor. The scary truth is that many dealers who jump on in-house chat or the cheapest hosted chat expecting that it will magically pull them out of a sales…Continue
Added by Big Tom LaPointe on September 21, 2013 at 9:30pm — No Comments
We were discussing Time Management, a subject that most of us provided training on.…Continue
Sara Callahan recently posted a great piece entitled “Don’t Be afraid of Content” On Automotive Digital Marketing. She said that Content is life which is true. If you think about it content originates through us and content defines us.…Continue
Added by Bill Cosgrove on September 21, 2013 at 6:00am — No Comments