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Featured ADM Member Blog Posts – September 2013 Archive (50)

Beware of Lead SCORING Systems... Lead SEGMENTATION Would Help Dealers Sell More Cars!

Beware of the Pitfalls That Come With Lead Scoring Systems

There are several automotive industry technology suppliers offering various automotive sales Internet Lead Scoring solutions for deployment and implementation in a variety of ways at…

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Added by Ralph Paglia on September 30, 2013 at 8:45pm — 5 Comments

Will Car Buying Ever Truly Go Digital?

Back in 2011, more than three out of 10 US new-car buyers said they were likely to purchase online... What Happened?

New-car sales virtually never take place online, despite growing interest among consumers and manufacturers, according to a new eMarketer report, “Automotive Ecommerce: Late to the…

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Added by Ralph Paglia on September 30, 2013 at 8:00pm — No Comments


Influencer
The Automobile Platform

The automobile has often been thought of as a machine full of mechanical parts and systems that all work together to propel you from one place to another. In the past we were buying more car than computer, today computers are everywhere. Cars are filled…

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Added by Josh Knutson on September 30, 2013 at 7:53am — No Comments

Can Six Sigma help you improve your processes?

The graphic above illustrates a “worst-of” status based on perception or statistics for each state in the union (see the methodology). On the one hand, it’s a sad testament to the status of this nation, but in the dealership context, it reminds us…

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Added by Big Tom LaPointe on September 30, 2013 at 5:30am — No Comments

How a Sale is Like a Courtship

You don’t ask a woman to marry you when you are first introduced. At least, most of us don’t. And, if you’re a woman, you don’t ask or expect to be asked then, either. You expect to be courted – to be asked out on a series of dates, to find out more information about each other, to meet friends and family, to…

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Added by Al Mosher on September 30, 2013 at 5:26am — 1 Comment


Influencer
Top Ten Blogs and Auto Industry News: 9/23-9/27

ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the…

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Added by Ketty Colom on September 27, 2013 at 9:01am — No Comments


Influencer
Handling “Showrooming” Consumers

What is “Showrooming” you ask?

  • The practice of visiting multiple retail stores to try products, and then checking a mobile device for the best price…
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Added by Josh Knutson on September 27, 2013 at 7:03am — No Comments

When Customers Attack

In the business world, and in public relations, it’s not uncommon for customers to vent on social media networks when they encounter problems and feel the business is not interested in assisting them with a solution. The most famous example of a disgruntled customer is the gentleman who had his guitar…

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Added by sara callahan on September 27, 2013 at 6:53am — No Comments


Influencer
Keywords Are Dead and Content Killed Them

Organic keyword data from Google is about to disappear. Instead of panicking, embrace this change and focus on content.

(courtesy of…

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Added by Matthew Kolodziej on September 26, 2013 at 3:17pm — 1 Comment

Why You Need to Treat Every Website Page Like It's Your Home Page



Sara Towner, Cobalt Account Advocate
by Sara Towner, Cobalt Account Advocate

Like most of us, when you think of your website you picture the home…

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Added by CDK Global on September 25, 2013 at 12:09pm — 1 Comment

Sales: The 3 Levels of Customer Loyalty

Before you get started reading this, let me warn you that it is about twice as long as my normal posts, over 1200 words. I got started and the words just started flowing. I hope you find this useful.

I’ve been in the car business almost 30 years now and it seems like one of the topics that never goes away is customer loyalty. Every year salespeople and…

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Added by Al Mosher on September 25, 2013 at 8:10am — No Comments

SEO ISN'T DEAD! STOP THE MADNESS!

RUN! THE SEO SKY IS FALLING! ROLL UP THE SIDEWALKS! SEO'S FIND A NEW PROFESSION! DOOM! GLOOM! BLAH!

If you've been following the digital marketing blogosphere for the last week, by now you've probably concluded that SEO is dead because within 3 months there will be no more keyword data in Google Analytics. Right? Its the end of SEO. No more…

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Added by Timothy Martell on September 25, 2013 at 6:00am — 65 Comments

Google To Encrypt All Keyword Searches- Don't Panic!



I have already received several calls today from dealers worrying about Google hiding keyword information. There are two things…

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Added by Tony Weaver on September 24, 2013 at 2:30pm — 1 Comment

Industry Research Update GE Richard Aldrich, CFA

Key Auto Industry Developments 

• August U.S. light vehicle…

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Added by Jon Floyd on September 24, 2013 at 12:30pm — No Comments

7 Tips To Stretch Your Advertising Budget

Let me tell you about 7 key things you are likely doing that is costing you hundreds, if not thousands of dollars. These are the real budget killers, the ones that keep you up at night. I assure you that this is an episode of …

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Added by Paul Potratz on September 24, 2013 at 12:01pm — No Comments

Acquisition and Retention Get Married

A new benchmark report published last month by RSR Research, provides some interesting information about retailers and the shifts in focus and importance from 2012 to 2013.

 

According to the study, 61 percent of retailers…

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Added by Mike Gorun on September 24, 2013 at 6:23am — 2 Comments

TrueCar CEO stays focused as controversy swirls

TrueCar Update

After the trouble…

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Added by Jon Floyd on September 23, 2013 at 1:30pm — 7 Comments

Here's your dealership website live chat business plan

More and more dealers are realizing that an effective live chat strategy is a key puzzle piece for increasing leads and sales from their dealership website – whether they opt for an in-house staff or hosted chat vendor. The scary truth is that many dealers who jump on in-house chat or the cheapest hosted chat expecting that it will magically pull them out of a sales…

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Added by Big Tom LaPointe on September 21, 2013 at 9:30pm — No Comments

Top 27 Time Wasters

I was on an online chat with several friends and fellow trainers from the United Kingdom the other night...

 

We were discussing Time Management, a…

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Added by Al Mosher on September 21, 2013 at 6:30am — 2 Comments


Influencer
Content Lives Everywhere

Sara Callahan recently posted a great piece entitled “Don’t Be afraid of Content” On Automotive Digital Marketing. She said that Content is life which is true.  If…

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Added by Bill Cosgrove on September 21, 2013 at 6:00am — No Comments

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