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September 2013 ADM Blog Posts (158)

Beware of Lead SCORING Systems... Lead SEGMENTATION Would Help Dealers Sell More Cars!

Beware of the Pitfalls That Come With Lead Scoring Systems

There are several automotive industry technology suppliers offering various automotive sales Internet Lead Scoring solutions for deployment and implementation in a variety of ways at…

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Added by Ralph Paglia on September 30, 2013 at 8:45pm — 5 Comments

Will Car Buying Ever Truly Go Digital?

Back in 2011, more than three out of 10 US new-car buyers said they were likely to purchase online... What Happened?

New-car sales virtually never take place online, despite growing interest among consumers and manufacturers, according to a new eMarketer report, “Automotive Ecommerce: Late to the…

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Added by Ralph Paglia on September 30, 2013 at 8:00pm — No Comments


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Make Money Mondays With Sean V. Bradley - Don't Give Up! REMEMBER "The Sky Is Not Falling"

http://www.automotivedigitaltraining.com

Make Money Mondays With Sean V. Bradley - Don't Give Up! REMEMBER "The Sky Is Not…

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Added by Sean V. Bradley on September 30, 2013 at 2:04pm — No Comments


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A bias warning for dealers

A bias warning for dealers 

video to watch

Added by Jon Floyd on September 30, 2013 at 1:45pm — No Comments


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Why are green car sales not picking up?

The electric car was heralded as a huge win for the environment, saving mankind from the guilt of knowing we're polluting the air, damaging our lungs and the envioronment around us.

But electric cars, or any other type of green vehicles, aren't selling very well. Why is this?

Let's take, as a starting point, the Chevrolet Volt. The Volt, and its European sister the Opel Ampera, have won numerous awards all over the world, big and small, including the 2012 European Car of the…

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Added by Arvid Linde on September 30, 2013 at 12:38pm — No Comments


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The Automobile Platform

The automobile has often been thought of as a machine full of mechanical parts and systems that all work together to propel you from one place to another. In the past we were buying more car than computer, today computers are everywhere. Cars are filled…

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Added by Josh Knutson on September 30, 2013 at 7:53am — No Comments

DMEAUTOMOTIVE HONORED AS SILVER STEVIE® AWARD WINNER IN 2013 AMERICAN BUSINESS AWARDS(SM)

DMEautomotive’s Driver Connect SM 2.0 wins in Best New Product or Service category

 

Daytona Beach, FL  – September 30, 2013 – DMEautomotive’s Driver Connect 2.0 is a Silver Stevie® Award honoree in the “Best New Product or Service – Software Mobile On-Demand Application category, in the 11th Annual American Business Awards.

 

The American Business Awards are the nation’s premier business awards program. All organizations…

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Added by Crystal Hartwell on September 30, 2013 at 6:57am — No Comments

Can Six Sigma help you improve your processes?

The graphic above illustrates a “worst-of” status based on perception or statistics for each state in the union (see the methodology). On the one hand, it’s a sad testament to the status of this nation, but in the dealership context, it reminds us…

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Added by Big Tom LaPointe on September 30, 2013 at 5:30am — No Comments

How a Sale is Like a Courtship

You don’t ask a woman to marry you when you are first introduced. At least, most of us don’t. And, if you’re a woman, you don’t ask or expect to be asked then, either. You expect to be courted – to be asked out on a series of dates, to find out more information about each other, to meet friends and family, to…

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Added by Al Mosher on September 30, 2013 at 5:26am — 1 Comment


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Analytics For Better Decision Making

There are many methods a good digital marketing company can use to enhance your online marketing presence and you must be able to measure the effectiveness of those methods.

The clients only concern is, and rightfully so, is the amount of traffic to their site and the investment to get it there, where it is coming from and the return on their investment- how much of that traffic is being converted to actual sales.

The responsibility from getting the traffic to converting that…

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Added by Bill Cosgrove on September 28, 2013 at 9:30am — No Comments


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Top Ten Blogs and Auto Industry News: 9/23-9/27

ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the…

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Added by Ketty Colom on September 27, 2013 at 9:01am — No Comments


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Handling “Showrooming” Consumers

What is “Showrooming” you ask?

  • The practice of visiting multiple retail stores to try products, and then checking a mobile device for the best price…
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Added by Josh Knutson on September 27, 2013 at 7:03am — No Comments


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When Customers Attack

In the business world, and in public relations, it’s not uncommon for customers to vent on social media networks when they encounter problems and feel the business is not interested in assisting them with a solution. The most famous example of a disgruntled customer is the gentleman who had his guitar…

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Added by sara callahan on September 27, 2013 at 6:53am — No Comments

Three Recent Changes to Facebook and What They Mean For You

There are several new changes to Facebook that car dealerships need to be aware of and take into consideration. It has been well publicized for years now that Facebook is constantly changing, and we have recently seen yet another round of high-profile changes that will impact how you deal…

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Added by David Farmer on September 27, 2013 at 5:30am — No Comments


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How Many Leads Can An Automotive Internet Sales Coordinator, BDC Rep Or Car Salesman Handle?



http://www.automotivedigitaltraining.com

How Many Leads Can An Automotive Internet Sales Coordinator, BDC Rep Or Car Salesman…

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Added by Sean V. Bradley on September 26, 2013 at 6:17pm — No Comments


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Keywords Are Dead and Content Killed Them

Organic keyword data from Google is about to disappear. Instead of panicking, embrace this change and focus on content.

(courtesy of…

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Added by Matthew Kolodziej on September 26, 2013 at 3:17pm — 1 Comment

How Google's "Click To Call" Feature Drives Auto Sales

New Research Shows Mobile Search a Key to Dealership Phone Calls

Click here for original post

Do you know if your dealership is making the most out of its mobile advertising efforts?  Recently Google compiled survey…

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Added by Ashley Smith on September 26, 2013 at 12:30pm — 1 Comment


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Seven Signs Your Social Media Presence Needs Help – Part 3

You’ve made it this far, is your social media presence improving? Are you seeing results? Keep it up. Consider all seven of the signs your social media presence needs help and work to get things in gear!

6.       Do you communicate?

Do you solve problems and complaints that may arise? Do you respond when someone is just contributing to the conversation? Once again, it’s important to respond to every comment! This is an opportunity to address issues…

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Added by Rebecca Ward on September 26, 2013 at 9:00am — No Comments


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Choosing Effective SEO Marketing

Think about this. Do you want off the shelf Big Box technology powering your digital marketing campaigns or out of the box creative technology?

 Walmart style webhosting companies that offer free or inexpensive websites with templates and a few plugins may get you in the game and make you like everyone else- but they are not going to take you to the top of it.

Your website and the technology that powers it is where it all starts. These are the building blocks that are going to…

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Added by Bill Cosgrove on September 26, 2013 at 8:46am — No Comments

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