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Featured ADM Member Blog Posts – September 2012 Archive (77)

Knock, Knock. Who's there? Google Lead. Google Lead WHO?

San Francisco. This is ground zero. Google, it appears, is trying to build the 'bomb'. The new car lead bomb.

Reading Chuck Barker's white paper on Google got me thinking about the current elephant in the room, www.google.com/cars/ . Brian…

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Added by Matt Tucker on September 30, 2012 at 7:05am — 9 Comments

Update Your Dealership’s Address and Location Online Frequently

Yesterday I was on my way to a meeting at a dealership.  I had left the home office earlier so I can be at the meeting earlier especially since it was an 80 mile ride.  I was within three miles of the dealership and thirty minutes early.  I had never been there before I relied on my GPS as I always do.  The GPS that I use comes from my iPhone and the software is less than a week old as I just updated the operating system.

The GPS was pulling in an address from…

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Added by Stan Sher on September 29, 2012 at 4:28pm — 2 Comments

Don't Post the Exact Same Content at the Exact Same Time with Other Dealers

I was chatting with a social media marketing buddy of mine in Dallas earlier today when he told me a funny story. He knows that I'm in the automotive industry and he found it humorous that two dealers in his area shared the same image onto their Facebook pages at the exact same time. He followed both as he follows many local businesses…

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Added by J.D. Rucker on September 29, 2012 at 1:30am — 1 Comment

KPA Offers 7 Scholarships to Attend the Internet Sales 20 Group

Internet Sales 20 Group

We don’t promote conferences very often. Those who have seen KPA at conferences know that we attend nearly all of them, speak at most, and engage with dealers as our primary reason for going. These things make promotion of the events challenging as we know that we’re getting a benefit from them so it’s almost like “double dipping” when we promote them as well.

Every…

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Added by Stan Sher on September 29, 2012 at 12:40am — No Comments

Top Ten Blogs And News For Auto Dealers: September 23 – 28

The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – email template theft, fake social media reviews, and Myspace makes a…

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Added by Stephen Jackson on September 28, 2012 at 11:44am — No Comments

Ford Continues Transformation Into One of World's Best Managed Companies

The Return of the Ford Blue Oval
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Added by Ralph Paglia on September 27, 2012 at 11:30am — 2 Comments

You Only Say You Love Me: A Tale of the Unconsciously Incompetent

My wife and I have some wonderful friends whose restaurant serves up some of the most delicious Latin cuisine. Pedro and Adrianna have the warmest hearts. So, when they told me about the car salesperson they had fallen in love with several years prior, who never bothered to follow up with them after the sale, I…

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Added by Patrick Kelly on September 27, 2012 at 7:10am — 5 Comments

Specific Media Acquires Myspace: Original Deal Announcement

In Case You Missed This MySpace News Last Year:

Specific Media Acquires Myspace from NewsCorp

 

Vanderhook…

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Added by Ralph Paglia on September 26, 2012 at 11:39pm — No Comments

Peacheetameleon: New Cobalt Study Shows Dealers Must Evolve to Survive

When it comes to automotive digital marketing, it’s a jungle out there, and a new Cobalt eBook proves that dealers need to change their spots to…

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Added by Cobalt on September 26, 2012 at 4:00pm — 9 Comments

Are Your Dealership's Emails Ready to be Opened on a Mobile Device?

I've written a lot about the importance of having a mobile friendly auto dealership website given the increase in smart phone usage, but when your dealership sends emails, are you also taking mobile into consideration?

 

A recent study by Knotice, an…

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Added by Ali Amirrezvani on September 26, 2012 at 10:00am — 5 Comments

Plenty of Activity Developing With Used Car Prices

Interesting Patterns Developing With Used Car Prices

 

Following is the latest used-car pricing trends from Black Book data and analysis. Week over week gas prices at the pump increased by $.03, with no detriment to the necessary changes to the vehicles of the…

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Added by John Sternal on September 26, 2012 at 8:00am — 2 Comments

Check Out The New MySpace!

Facebook has become so entrenched as the social media leader, it’s difficult to imagine any new threats emerging… but what about old threats?

 

What about long forgotten ancients,…

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Added by Timothy Martell on September 26, 2012 at 5:00am — 8 Comments

Dealers finding it difficult to put a price on online reputation building

Dealers aren't the only companies finding it difficult to put a price on online reputation building. My Dentist sure found it difficult and now he’s paying the price.

 

When I caught up with my dentist today he looked like he was just drilled for a root canal. Turns out he had just checked his Yelp account and found another negative review atop the…

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Added by Jerry Hart on September 25, 2012 at 5:30pm — 13 Comments

The Warren Buffet Approach for Automotive Reputation Management

Th e quality of customer service you provide can make or break your dealership, and now everyone will hear about it. Before  consumers even visit your dealership they are doing their research online. In his recent article “11 Things You Didn’t Know…

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Added by Cobalt on September 25, 2012 at 3:30pm — 3 Comments

Disaster? It’ll Never Happen to Us...Yeah, Right!

About a month ago I was woken up one night at 1 am with a phone call that nobody wants to get. I was told the sprinkler system in our office building had activated and a minor ‘flood’ was in progress. I asked if there was a fire, but the answer was no. No fire. For some reason the…

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Added by Mike Esposito on September 25, 2012 at 11:00am — No Comments

Marketing Your Automotive Dealership is NOT that Hard to Do

Recently, I traveled to New Mexico to consult with a dealership about their marketing strategy.  The conversation went a bit like this:

DeliveryMaxx: “What are you currently doing with advertising today?”

Dealership: “We are doing print (newspaper), TV, Radio, and I have a billboard two exits down.”

DeliveryMaxx: “How is that working for you?”

Dealership: “I can’t really put an ROI on it, but I think it is branding…

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Added by James Schaefer on September 25, 2012 at 10:51am — No Comments

How is Reputation affecting your Dealership?

How is Reputation Affecting Your Dealership?

During this free 30 minute session, you will learn why your reputation is so important to your dealership, how it is affecting your sales, and what steps you can take to succeed to improve your reputation. You will learn the how to get more positive reviews and how to improve your…

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Added by Brent Albrecht on September 25, 2012 at 10:48am — No Comments

Car Dealer, Paul Sansone Jr. Will Be Conducting a Workshop on "Relationship Selling" At The Internet Sales 20 Group



http://www.internetsales20group.com

Car Dealer, Paul Sansone Jr. Will Be Conducting a Workshop on "Relationship Selling" At The Internet Sales 20…

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Added by Sean V. Bradley on September 25, 2012 at 10:30am — No Comments

How to Turn an Angry Customer Into a Loyal One

It’s one of those unfortunate, inevitable facts of life: every company and every employee will at some point have to deal with an angry customer.

Whether their anger is warranted because of a bad situation, or whether the customer is just plain difficult, doesn’t matter. These days, companies must respond to and deal with angry customers. If they don’t, they risk those customers becoming brand detractors, using social media to spread the word,…

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Added by Mike Gorun on September 25, 2012 at 9:30am — 3 Comments

eMarketer Reports That SEO, Social and Content Marketing in Top Demand

SEO, Social and Content Marketing in Top Demand

Use of short-form, written content still outweighs visual assets such as video and photos

 

In an age where paying top…

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Added by Ralph Paglia on September 25, 2012 at 3:30am — 2 Comments

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