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September 2012 ADM Blog Posts (153)

Knock, Knock. Who's there? Google Lead. Google Lead WHO?

San Francisco. This is ground zero. Google, it appears, is trying to build the 'bomb'. The new car lead bomb.

Reading Chuck Barker's white paper on Google got me thinking about the current elephant in the room, www.google.com/cars/ . Brian…

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Added by Matt Tucker on September 30, 2012 at 7:05am — 9 Comments

Update Your Dealership’s Address and Location Online Frequently

Yesterday I was on my way to a meeting at a dealership.  I had left the home office earlier so I can be at the meeting earlier especially since it was an 80 mile ride.  I was within three miles of the dealership and thirty minutes early.  I had never been there before I relied on my GPS as I always do.  The GPS that I use comes from my iPhone and the software is less than a week old as I just updated the operating system.

The GPS was pulling in an address from…

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Added by Stan Sher on September 29, 2012 at 4:28pm — 2 Comments

Why Choose Internet Sales 20 Group over Digital Dealer 13 On October 23-25, 2012

October 23-25, 2012 dealers have a choice of attending Internet Sales 20 Group in Chicago or Digital Dealer 13 in Las Vegas.

When looking at the two events on October 23-25, 2012 dealers have made demands about wanting to avoid "timeshare" sales pitches and to build a network with other dealers.  They got tired of going to massive conferences with…

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Added by Stan Sher on September 29, 2012 at 2:30am — 14 Comments

Don't Post the Exact Same Content at the Exact Same Time with Other Dealers

I was chatting with a social media marketing buddy of mine in Dallas earlier today when he told me a funny story. He knows that I'm in the automotive industry and he found it humorous that two dealers in his area shared the same image onto their Facebook pages at the exact same time. He followed both as he follows many local businesses…

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Added by J.D. Rucker on September 29, 2012 at 1:30am — 1 Comment

KPA Offers 7 Scholarships to Attend the Internet Sales 20 Group

Internet Sales 20 Group

We don’t promote conferences very often. Those who have seen KPA at conferences know that we attend nearly all of them, speak at most, and engage with dealers as our primary reason for going. These things make promotion of the events challenging as we know that we’re getting a benefit from them so it’s almost like “double dipping” when we promote them as well.

Every…

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Added by Stan Sher on September 29, 2012 at 12:40am — No Comments

Another FACEBOOK Update?

I was just about to upload some of our Facebook Customer photos on our dealership page and I noticed that Facebook has changed their layout for Photos...Is this happening to everyone Personal AND Pages?

Also, are there any other Facebook updates going on besides this?

Ashley Lopez

Access Ford

Internet Marketing Coordinator…

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Added by Ashley Lopez on September 28, 2012 at 2:14pm — 1 Comment

Zen and The Art of The Shot Glass

I’ve often asserted that a shot glass is the perfect gift for both the pessimist and the optimist, as it is never half empty or half full!  It’s a “Zen” point, to me, as…

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Added by Keith Shetterly on September 28, 2012 at 12:30pm — 2 Comments

Better Than A PURL Necklace!

"Direct mail don't work round here no more"

Translation: "I’m doing the same type of direct mail I was doing 30 years ago". Send out thousands of pieces of mail telling people they may have won BIG money or a new car, then when…

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Added by Todd Vowell on September 28, 2012 at 12:06pm — No Comments

Top Ten Blogs And News For Auto Dealers: September 23 – 28

The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – email template theft, fake social media reviews, and Myspace makes a…

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Added by Stephen Jackson on September 28, 2012 at 11:44am — No Comments

New Search Engine For Congress

Everyone wants a more powerful search engine, and that includes the United States Government. As anyone who watched School House Rock knows, our law-making system can be fairly convoluted. That’s why this week the U.S. government is rolling out a new search engine to help the politically minded population…

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Added by Timothy Martell on September 28, 2012 at 6:16am — No Comments

Ford Continues Transformation Into One of World's Best Managed Companies

The Return of the Ford Blue Oval
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Added by Ralph Paglia on September 27, 2012 at 11:30am — 2 Comments

Proven: Buying Facebook Likes Is Wasted Money

As reported today by Mashable, Facebook has started weeding out and deleting “bogus Likes caused by compromised accounts, deceived users, malware or purchased bulk Likes..”

I’ve written countless times about why buying Likes is not only useless but bad practice. There are companies whose entire social media strategy is a numbers game. The more Likes you have, the more likelihood that you’ll reach people who…

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Added by Arnold Tijerina on September 27, 2012 at 10:35am — No Comments

Depth of Engagement vs Breadth of Impressions

In a retrospective presentation on the 2012 SXSW Expo, Jack Morton Senior Vice President, Liz Bigham, said that “engagement counts more and costs less than awareness.” What Bigham means by this statement, a variation on the Harvard…

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Added by Stephen Jackson on September 27, 2012 at 8:38am — No Comments

Facebook Working On Cross Domain Mobile Ad Network

Recently Facebook has made an announcement that they have begun developing and testing a mobile ad network. Interestingly they aren’t doing just an on-domain network, like they do now, where you can only buy ad space on Facebook. This ad network will be a real cross domain network. This new development could bring a whole…

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Added by Timothy Martell on September 27, 2012 at 7:36am — No Comments

You Only Say You Love Me: A Tale of the Unconsciously Incompetent

My wife and I have some wonderful friends whose restaurant serves up some of the most delicious Latin cuisine. Pedro and Adrianna have the warmest hearts. So, when they told me about the car salesperson they had fallen in love with several years prior, who never bothered to follow up with them after the sale, I…

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Added by Patrick Kelly on September 27, 2012 at 7:10am — 5 Comments

Specific Media Acquires Myspace: Original Deal Announcement

In Case You Missed This MySpace News Last Year:

Specific Media Acquires Myspace from NewsCorp

 

Vanderhook…

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Added by Ralph Paglia on September 26, 2012 at 11:39pm — No Comments

Peacheetameleon: New Cobalt Study Shows Dealers Must Evolve to Survive

When it comes to automotive digital marketing, it’s a jungle out there, and a new Cobalt eBook proves that dealers need to change their spots to…

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Added by Cobalt on September 26, 2012 at 4:00pm — 9 Comments

Are Your Dealership's Emails Ready to be Opened on a Mobile Device?

I've written a lot about the importance of having a mobile friendly auto dealership website given the increase in smart phone usage, but when your dealership sends emails, are you also taking mobile into consideration?

 

A recent study by Knotice, an…

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Added by Ali Amirrezvani on September 26, 2012 at 10:00am — 5 Comments

Why Customer Service Robots Don’t Exist (Yet)

I don’t think anyone can deny that robots are pretty cool. I mean, we can send machines to the bottom of the sea or to the depths of space. Robots have improved …

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Added by Stephen Jackson on September 26, 2012 at 9:41am — No Comments

Plenty of Activity Developing With Used Car Prices

Interesting Patterns Developing With Used Car Prices

 

Following is the latest used-car pricing trends from Black Book data and analysis. Week over week gas prices at the pump increased by $.03, with no detriment to the necessary changes to the vehicles of the…

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Added by John Sternal on September 26, 2012 at 8:00am — 2 Comments

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