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Featured ADM Member Blog Posts – September 2011 Archive (55)

From the Trenches - The Unfortunate Truth About Dealer Reviews

One of the pioneers of gathering user input to utilize reputation as a selling tool for its members online was eBay. It was intended to steer the user away from sellers who might have given former buyers a bad or poor experience. It worked. Amazon institutionalized the idea. I loved it! I purchase from Amazon regularly and never purchase from anyone with less than a 5-star rating. I loved it … as a consumer.



I remember one day I saw an article by Ralph… Continue

Added by Tom Gorham on September 30, 2011 at 2:35pm — 34 Comments

That Digital Dealer Infamous ADM Video Again!

I'll be rambling through the DD11 crowd, so if you want your Name In Lights on ADM when I get back, be sure to look me up for a short video visit!  

 

Here's the video from DD10…

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Added by Keith Shetterly on September 30, 2011 at 12:24pm — 3 Comments

Who's the "Best" Automotive Sales Trainer? I will tell you who!

We have seen them all plastered across every social outlet, marketing campaign, Digital Dealer, NADA, mailers and word of mouth; many Automotive Sales Trainers with all sorts of tactics, ideas, creativity, amazing closing techniques, to even creating a unique meet & greet.

 

I have had the chance to be part of trainings provided by Grant Cardone, DealerSynergy,…

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Added by Jennifer Schrader on September 30, 2011 at 7:33am — 6 Comments

If opportunity doesn't knock, build a door!

“At first people refuse to believe that a strange new thing can be done.

 

Then they begin to hope it can be done.

 

Then they see it can be done.

 

Then it is done………. and…

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Added by Jim Kristoff on September 30, 2011 at 5:00am — 2 Comments

Yeah, I Said It.

Yeah, I said it:  GM’s Internet lead response measurements are wrong-headed.  The age of pushing dealers to a better 24x7 response time is over, and the results are misleading.  And they are unfortunately too often focusing dealers, and therefore precious resources, AWAY from car sales.  And here’s why. …

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Added by Keith Shetterly on September 29, 2011 at 8:00pm — 2 Comments

Yelp Best Practices for Car Dealers





Yelp.com is growing to be the most popular local business review website today, with new reviews constantly added by its active and dedicated user base. Tech-savvy consumers young and old turn to Yelp to check reviews on everything from dentists to hair salons before they decide on where to shop. But Yelp is more than just a review website;: it’s a profoundly…

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Added by Mina K. on September 29, 2011 at 11:47am — 13 Comments

Special Digital Dealer 11 Announcement

You Got Game? Stop By Our Booth & Win!

Planning on being in Las Vegas for Digital Dealer 11? Stop by our booth #539 and test your skills on our double-shot basketball game for a chance to win one of two official NBA autographed basketballs! Play against rival dealers and stake your position on the leaderboard.



Click to RSVP now!



There's More…

Customer Appreciation Gift for…

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Added by Aaron Hassen on September 29, 2011 at 8:00am — No Comments

What The New Facebook Changes Mean For Car Dealers

What The New Facebook Changes Mean For Businesses

BY FRANCINE HARDAWAY

Ordinary people and small businesses using Facebook are going to have to come to grips with two new terms after the big announcements Mark Zuckerberg …

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Added by Ralph Paglia on September 28, 2011 at 1:30pm — No Comments

15 Free Tools To Monitor The Social Media Sphere (Part II)

Hello folks, it is Wednesday again and time for me to put on Part II of the series 15 Free Social Monitoring Tools. As I had stated in my first post, these tools were used by me during my "active" duty as an eCommerce Director for several dealer groups and I hope that you will find the tools #6 to #10 as useful as I did. Here we go:

Kurrently: Shows…

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Added by VJ on September 28, 2011 at 9:41am — No Comments

Facebook Fans; Why They Like and Unlike Dealer Pages





How Facebook Fans Interact, Post, "Like" and "Unlike" Dealership and Car Company…
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Added by Ralph Paglia on September 27, 2011 at 10:00am — No Comments

The Road Map to Problem Resolution

I learned in differential calculus, that problem solving is easier if your start with the solution and work back to the problem.  At first, this is an awkward testament to a person’s ability.  We do not often spend time going backwards in life.  In this case though, I found if I focus on the desired resolution, the pathway to resolving the problem becomes clear.

 

Once I…

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Added by Stephanie Young on September 27, 2011 at 7:30am — No Comments

New Facebook Marketing - Start From Scratch

mark zuckerberg

Just When You Thought You'd Figured It Out...

I'm not going to lie, I had fun sharing the 7 Ways to Kill the Newsticker story and playing to the massive crowd of those of you who HATE the "NewFacebook". The truth is, I actually "Like" it. And while I knew we had only seen a glimpse of the…

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Added by Timothy Martell on September 26, 2011 at 7:30am — 2 Comments

For Best Phone Performance, Train the Caller Too!

 

I'm prepping for a big strategy meeting with a dealer group. So I decide to verify my hunch that there is big opportunity in training the call handlers for better Appointment Set, CSI, Retention and all that good stuff. I decide to listen to a bunch of calls from some of the top performing dealerships in the country, to help identify the skill differences and training opportunities.

 

Then it hit me......How could I have missed this for so long?? 

 

The…

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Added by Chip King on September 25, 2011 at 5:10am — 5 Comments

New Facebook - News Ticker Explained

Facebook has redesigned the news feed (again!) and officially launched a ticker in the right-hand side of the screen.

Users have been seeing both of these changes in beta test versions in recent weeks, but today they go live across the site.

While the news feed and ticker at first seem like duplicates of one another, the…

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Added by Timothy Martell on September 24, 2011 at 12:18pm — No Comments

Irregardless, the Copacetic Analyzation of, Like, Per Se is &@#%!

Want to make more sales or maybe just sound smarter?  Then learn which words make lots of people--from your peers, to your bosses, to your CUSTOMERS--cringe.  Spoken or written, these words lose you sales!

 

Irregardless.  It's a common word now that is most often misused as a synonym for…

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Added by Keith Shetterly on September 24, 2011 at 11:00am — 6 Comments

ADM Members Invited To Join ZMOT Study

About the 1st Automotive ZMOT Study

I've been profoundly impacted by a free book called "Winning the Zero Moment of Truth" by Jim Lecinski.  As a result of reading this book, I have created training materials, online…

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Added by Brian Pasch on September 23, 2011 at 6:51pm — 1 Comment

From the Trenches – The Hybrid Internet Dept or Digital Dealer

 

There’s been a lot of talk recently about the death of the Internet Department and the birth of the digital dealer. I certainly agree with this in principle as the Internet and digital technology have essentially become part and parcel to most retail industries. However in car dealerships, at least, there are issues that can’t be glossed over or treated lightly. These are issues of implementation.…



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Added by Tom Gorham on September 22, 2011 at 5:47pm — No Comments

F8′s Big Facebook Changes: The Timeline, Ticker, News Feed and Apps

Mark Zuckerberg and others announce revolutionary and supercool changes to Facebook.

According to Zuck in his introduction to the keynote:

  • A record 500 million people used Facebook the same day. We’re connected now. The next era will be defined by the social apps that use these connections.
  • PROFILE: The profile is the heart of the FB experience, and people invest a lot in their profile. The old 2004 profile: how you introduce…
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Added by Joseph Little on September 22, 2011 at 12:46pm — No Comments

THE ELEPHANT IN THE ROOM

OK.... here it is....  the vast majority (and I know you may be the exception!) of talented Sales Reps, and Sales Managers flat out suck on Sales Calls. Don't throw rocks at me yet....

 

The most common successful Sales Rep is a great influencer.... super at helping customers make good choices and delivering units. In fact, if it weren't for the common disease we seem to share (and I come from the floor), A.D.D., we would all be lawyers. If it weren't for our other common…

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Added by Chip King on September 22, 2011 at 7:41am — 2 Comments

Go ahead….Embrace FAILURE!

Baseball is America’s game. It provides thrills, strategy, suspense, heroics and athleticism all in one.

 

As of the writing of this article, (September 22, 2011) the batting average for ALL Major League players stand at .255.

 

That translates into 255 hits for…

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Added by Jim Kristoff on September 22, 2011 at 4:41am — No Comments

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