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September 2011 ADM Blog Posts (137)

Facebook Fans; Why They Like and Unlike Dealer Pages





How Facebook Fans Interact, Post, "Like" and "Unlike" Dealership and Car Company…
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Added by Ralph Paglia on September 27, 2011 at 10:00am — No Comments

AutoUSA Announces Annual Auto Dealer Internet Marketing Survey Results

Fort Lauderdale, FL – September 27, 2011 – AutoUSA Internet Sales Solutions (www.autousadealers.com) announced today the results of its 2011 auto dealer Internet marketing survey. The survey results reveal the economy is having a significant influence on customers’ abilities to buy cars, and that staffing issues continue to be a major concern for Internet Sales Managers. But, despite an uncertain economy, 72% of respondents do not plan to…

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Added by Holly Forsberg on September 27, 2011 at 9:21am — No Comments

Dealership Mobile Apps: Hype or Substance?

Certain technologies lend themselves really well to mobile application use. Consumers download millions of mobile apps related to gaming, weather, social networking, navigation, travel, restaurants and other forms of entertainment.

But when it comes to business, and dealerships in particular, the market for mobile apps is a little more uncertain. Not all business applications lend themselves well to mobile apps use. For instance, in our business we use a contact management software.…

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Added by Mike Esposito on September 27, 2011 at 9:13am — No Comments

Dealer Customer Loyalty Best Practices

Keep Them Coming Back

There are many ways to build trust with a potential customer and gain loyalty, especially when working with that customer for the first time.

 

One such bold suggestion was recently posed by Jim Kristoff on…

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Added by Amanda Meuwissen on September 27, 2011 at 8:04am — 2 Comments

The Road Map to Problem Resolution

I learned in differential calculus, that problem solving is easier if your start with the solution and work back to the problem.  At first, this is an awkward testament to a person’s ability.  We do not often spend time going backwards in life.  In this case though, I found if I focus on the desired resolution, the pathway to resolving the problem becomes clear.

 

Once I…

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Added by Stephanie Young on September 27, 2011 at 7:30am — No Comments

Pre-Owned R.O.I. – Assess them - Find them – Fix them – Sell them (Part 2of 4)

(Part 2 – Find them)

 

 

In the first part of this 4 part blog, we reviewed how to “assess” what would be your “perfect Pre-owned inventory mix”.

 

Now that we know what vehicles we are looking for, the next step is “finding” them!

 

There are…

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Added by Jim Kristoff on September 27, 2011 at 4:45am — No Comments

Pre-Owned R.O.I. – Assess them - Find them – Fix them – Sell them (Part 1 of 4)

(Part 1 – Assess them)

 

Pre-Owned vehicles are the life blood of any successful automotive dealership!

 

For some dealers, that don’t floor plan pre-owned vehicles, this is where a LOT of cash can be found!

 

So why is it that some dealers feel that the Pre-owned…

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Added by Jim Kristoff on September 26, 2011 at 1:23pm — No Comments

Prevent Your Dealership From Being Wrongly Marked as Closed on Google Places

What is designed to be a way for users to let Google know when a business has been closed is, in some cases, being abused by local competitors.  Since it is so easy to mark a business closed in Google Places, some business are being tagged as closed when they aren't.  When enough people mark a business as closed, Google will review whether or not this is true, though their review process isn't public.

 

Google seems to be doing what they can to address the issue.  In the past,…

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Added by Ali Amirrezvani on September 26, 2011 at 12:30pm — No Comments

Big news for Automotive Social Media Marketing - Glam Buys Ning!

I know a lot of us use the Ning social media platform to run our automotive communities.  What impact do you think Glam's purchase will have on you?

 

Glam Media, a women-focused online content and advertising company, has acquired social network creator Ning, in a large advertising and online media tie-up. Financial terms were not…

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Added by Tony Guarnaccia on September 26, 2011 at 9:22am — No Comments

New Facebook Marketing - Start From Scratch

mark zuckerberg

Just When You Thought You'd Figured It Out...

I'm not going to lie, I had fun sharing the 7 Ways to Kill the Newsticker story and playing to the massive crowd of those of you who HATE the "NewFacebook". The truth is, I actually "Like" it. And while I knew we had only seen a glimpse of the…

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Added by Timothy Martell on September 26, 2011 at 7:30am — 2 Comments

Act As If...

Do you know the one thing that happens before 100% of the closes salespeople succeed at?  If you discover that secret, you'll see an increase in your own closing ratio, or in your ability to drive your sales staff to repeating successful months over and over.  The real beauty is, once you discover the secret, you have it.  It becomes yours to use any time you need it.

 

This powerful secret will also work to help you improve yourself, increase your skills and develop your team…

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Added by John Fuhrman on September 26, 2011 at 6:32am — No Comments

Honestly, to Tell You the Truth, the Honest Truth is that We Aren't Here to Rip You Off!

"Negotiation is the art of reaching agreement by trust while lying."  -- Keith Shetterly, 2011

Wow!  My friends have pointed out that I needed another article for "trust-eroding" words and phrases--spoken or written--that can kill sales, so here comes Part 2 of what is now a series.  What do I mean by…

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Added by Keith Shetterly on September 25, 2011 at 11:00am — 4 Comments

For Best Phone Performance, Train the Caller Too!

 

I'm prepping for a big strategy meeting with a dealer group. So I decide to verify my hunch that there is big opportunity in training the call handlers for better Appointment Set, CSI, Retention and all that good stuff. I decide to listen to a bunch of calls from some of the top performing dealerships in the country, to help identify the skill differences and training opportunities.

 

Then it hit me......How could I have missed this for so long?? 

 

The…

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Added by Chip King on September 25, 2011 at 5:10am — 5 Comments

NJ VW | 2012 VW Beetle | All-New 2012 Volkswagen Beetle at Douglas VW | Union County VW NJ

NJ-VW-2012-Beetle.gif NJ-VW-2012-Beetle



2012 VOLKSWAGEN BEETLE



MSRP: $25,720  …
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Added by Ken Beam on September 24, 2011 at 3:26pm — No Comments

New Facebook - News Ticker Explained

Facebook has redesigned the news feed (again!) and officially launched a ticker in the right-hand side of the screen.

Users have been seeing both of these changes in beta test versions in recent weeks, but today they go live across the site.

While the news feed and ticker at first seem like duplicates of one another, the…

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Added by Timothy Martell on September 24, 2011 at 12:18pm — No Comments

Irregardless, the Copacetic Analyzation of, Like, Per Se is &@#%!

Want to make more sales or maybe just sound smarter?  Then learn which words make lots of people--from your peers, to your bosses, to your CUSTOMERS--cringe.  Spoken or written, these words lose you sales!

 

Irregardless.  It's a common word now that is most often misused as a synonym for…

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Added by Keith Shetterly on September 24, 2011 at 11:00am — 6 Comments

ADM Members Invited To Join ZMOT Study

About the 1st Automotive ZMOT Study

I've been profoundly impacted by a free book called "Winning the Zero Moment of Truth" by Jim Lecinski.  As a result of reading this book, I have created training materials, online…

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Added by Brian Pasch on September 23, 2011 at 6:51pm — 1 Comment

Craigslist Has Rules

In recent months I have seen an increased amount of interest from dealers wanting to learn more about posting used inventory on craigslist, and rightfully so. Craigslist is an incredible vehicle for generating leads, IF you play by the rules. If you DO NOT...you might as well not even show up to the party, because the Craigslist Police are going to take you down.



Dealers are not the only people at the party either. Showing up are a number of companies, a few that are ethical and… Continue

Added by Tom Kain on September 22, 2011 at 11:47pm — No Comments

From the Trenches – The Hybrid Internet Dept or Digital Dealer

 

There’s been a lot of talk recently about the death of the Internet Department and the birth of the digital dealer. I certainly agree with this in principle as the Internet and digital technology have essentially become part and parcel to most retail industries. However in car dealerships, at least, there are issues that can’t be glossed over or treated lightly. These are issues of implementation.…



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Added by Tom Gorham on September 22, 2011 at 5:47pm — No Comments

F8′s Big Facebook Changes: The Timeline, Ticker, News Feed and Apps

Mark Zuckerberg and others announce revolutionary and supercool changes to Facebook.

According to Zuck in his introduction to the keynote:

  • A record 500 million people used Facebook the same day. We’re connected now. The next era will be defined by the social apps that use these connections.
  • PROFILE: The profile is the heart of the FB experience, and people invest a lot in their profile. The old 2004 profile: how you introduce…
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Added by Joseph Little on September 22, 2011 at 12:46pm — No Comments

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