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Featured ADM Member Blog Posts – September 2010 Archive (43)

A Public Thank You for Pasch Consulting Group (for getting my check voided)!!!!

So here’s my story. I was working in a used car store perfectly happy being a start to finish one man internet dept. Through circumstances I ended up taking over the “Internet Dept.” for the entire

organization, Papa's Dodge Chrysler Jeep. We are under staffed under budgeted and the expectations are very

high. I know that sounds very familiar to you readers.…


Added by Aj Maida on September 30, 2010 at 1:30pm — 1 Comment

Ten Sexiest Women in Social Media

Fuchsia McInerney's Roster of the Top 10 Sexiest Women in Social Media

Shown below is Cyan Banister…


Added by Ralph Paglia on September 30, 2010 at 4:00am — 75 Comments

Automotive Avenues Marketing Symposium


Added by Ralph Paglia on September 30, 2010 at 1:32am — No Comments

Invest 5 Minutes to Protect Your Brand Online

I have been educating dealers on the concept of a POD Score this month and I wanted to give ADM members advice on how to increase their POD score. You should also read the latest post on how POD Score is calculated. (Read Article)

One of the fastest ways to protect a car dealer's BRAND and Page One search results is to purchase the .NET and .ORG… Continue

Added by Brian Pasch on September 29, 2010 at 9:30pm — 3 Comments

Your Online Reputation begins Onsite

I had a discussion the other day with a potential client and it made me realize that many customers think that Internet Reputation Management (IRM) is just about getting negative reviews off Google Page One.

This comment reinforced my belief that unless a company is committed to having a good internet reputation and willing to work on-site to improve, there will always be something to push off Google Page One.…

Internet Reputation Management


Added by Glenn Pasch on September 29, 2010 at 7:14pm — 1 Comment

Reputation Management: Reactive vs. Proactive Marketing

The ever-changing online environment requires direct marketers to deal with many different obstacles in trying to keep entrenched and viable in the marketing realm. The Internet continues to play a huge role in handling customer feedback as it relates to direct marketing efforts in any industry, especially the automotive business.

When engaging in reputation management activities online, there are typically two types of disciplines that lead the pack: reactive and proactive. Each… Continue

Added by Stacy Mueller on September 29, 2010 at 2:00pm — 2 Comments

IMACSWEB Poker at #DD9 Las Vegas

(UPDATED 10/1) IM@CS will be hosting a second-installment of the #imacswebpoker event in Las Vegas during Digital Dealer 9. Location is The Mirage and we'll have a private poker room starting at 9:00pm but it will be a limited engagement. Vendors/Consultants: We'd like to have more than a few dealers in attendance for the Wednesday, October 13 poker rounds so bring them. email dealer at for more details.

This will be a hosted event so you just need to show up… Continue

Added by Gary May on September 28, 2010 at 9:00pm — 3 Comments

Bentley tries its hand at digitally revealing its redesigned Continental GT

By Rachna Sundaram

On Sept. 7, 2010, Bentley unveiled the newly redesigned 2011 Continental GT model on its website. Apart from a teaser clip, the first redesign of the legendary sedan could only be viewed during a one week-long web unveiling (accessible from here). The actual car will be shown during the…

Added by Mary S. Butler on September 27, 2010 at 8:10am — No Comments

How to Measure Return on Investment in Automotive Social Media Marketing and Reputation Management

How to Measure Return on Investment in Automotive Social Media Marketing and Reputation Management for Car Dealers…


Added by Ralph Paglia on September 27, 2010 at 7:00am — 8 Comments

The Case for Outsourcing your Social Media Marketing

by Gary Weinberg

Social Media is hot. Real hot. It's a new kind of consumer engagement and businesses are are still trying to figure out the best practices regarding the use Social Media to raise brand awareness and foster consumer engagement. It's a brand new type of discipline. However, even though it's a new communication medium, the age old question still rolls off the tongues of CEO's and Business Owners everywhere -- is this something we should… Continue

Added by Gary Weinberg on September 26, 2010 at 2:43pm — No Comments

Small Car Shopping Growth – Pent-up Demand or Just Window Shopping?


Added by Joe Kyriakoza on September 25, 2010 at 8:59pm — No Comments

Revised POD Score Formula and ADM Contest Announced

Based on feedback from members of the ADM community as well as other automotive leaders, I have created a revised formula for calculating a POD Score™ that is designed to give dealers a quick measure of how well their name is being defended/protected online when consumers perform a "direct search" on their name in Google.

Related to this… Continue

Added by Brian Pasch on September 24, 2010 at 9:00pm — 13 Comments

Twitter to Release a Real-time Analytics Solution This Year

By Stan Schroeder via Mashable

Twitter plans to launch a free analytics dashboard that will help its users – especially businesses – understand how others are interacting

with their tweets.

Member of…


Added by Gary Weinberg on September 23, 2010 at 2:36pm — No Comments

Tap Social To Boost Search


Added by Ralph Paglia on September 22, 2010 at 11:00am — No Comments

Forget Off-Target Ads (Great Behavioral Targeting Article - Smart Ad Spending)

ADOTAS – Behavioral, geographic and demographic targeting have been taboo for too long. You’ve most likely heard that the IAB has created the “Privacy Matters” campaign to educate consumers on targeted ads and quell the fears of privacy groups that have misunderstood the methods behind ad…


Added by Ron Harber on September 21, 2010 at 4:58pm — No Comments

Digital Due Diligence

Before the internet, when there were only phone pops, we learned valuable lessons on how to handle calls, such as selling the appointment, creating urgency, not giving shopping numbers and keeping information close to the vest until the customer showed up. It was good advice then and it may be good advice now. But… Continue

Added by Jim Radogna on September 21, 2010 at 11:00am — 3 Comments

7 Innocent Gestures That Can Get You Killed Overseas

7 Innocent Gestures That Can Get You Killed Overseas…

Added by Ralph Paglia on September 20, 2010 at 3:00am — No Comments

CarDealerWiki Contest Announced For Best Car Dealer Profile Page

Car Dealer Directory The most powerful free online directory for car dealers in the United States,, announces a new contest for car dealers. Prizes will be given to the most creative directory page created on CarDealerWiki by car dealership employees., an innovative online directory for car dealers and businesses that serve the automotive… Continue

Added by Brian Pasch on September 18, 2010 at 6:30pm — No Comments

Harnessing The “Human” Mindset

The all elusive holy grail of marketing is within our grasp but most fail to truly understand its power to both create and destroy. It is both the bringer of life and of death but if used correctly can push your sales to new heights… but if only.

Marketers have been searching, for…


Added by David Johnson on September 18, 2010 at 12:52pm — No Comments

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