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September 2010 ADM Blog Posts (75)

Why you don’t need more traffic

You shouldn’t spend money on advertising to new people if your current visitors aren’t converting, period. Ask yourself this question: Would you spend $100,000.00 more on advertising knowing you only have one salesperson who’s closing ratio is less than 10%?…


Added by Larry Bruce on September 30, 2010 at 8:30pm — 4 Comments

A Public Thank You for Pasch Consulting Group (for getting my check voided)!!!!

So here’s my story. I was working in a used car store perfectly happy being a start to finish one man internet dept. Through circumstances I ended up taking over the “Internet Dept.” for the entire

organization, Papa's Dodge Chrysler Jeep. We are under staffed under budgeted and the expectations are very

high. I know that sounds very familiar to you readers.…


Added by Aj Maida on September 30, 2010 at 1:30pm — 1 Comment

Ten Sexiest Women in Social Media

Fuchsia McInerney's Roster of the Top 10 Sexiest Women in Social Media

Shown below is Cyan Banister…


Added by Ralph Paglia on September 30, 2010 at 4:00am — 75 Comments

Automotive Avenues Marketing Symposium


Added by Ralph Paglia on September 30, 2010 at 1:32am — No Comments

Invest 5 Minutes to Protect Your Brand Online

I have been educating dealers on the concept of a POD Score this month and I wanted to give ADM members advice on how to increase their POD score. You should also read the latest post on how POD Score is calculated. (Read Article)

One of the fastest ways to protect a car dealer's BRAND and Page One search results is to purchase the .NET and .ORG… Continue

Added by Brian Pasch on September 29, 2010 at 9:30pm — 3 Comments

Your Online Reputation begins Onsite

I had a discussion the other day with a potential client and it made me realize that many customers think that Internet Reputation Management (IRM) is just about getting negative reviews off Google Page One.

This comment reinforced my belief that unless a company is committed to having a good internet reputation and willing to work on-site to improve, there will always be something to push off Google Page One.…

Internet Reputation Management


Added by Glenn Pasch on September 29, 2010 at 7:14pm — 1 Comment

Reputation Management: Reactive vs. Proactive Marketing

The ever-changing online environment requires direct marketers to deal with many different obstacles in trying to keep entrenched and viable in the marketing realm. The Internet continues to play a huge role in handling customer feedback as it relates to direct marketing efforts in any industry, especially the automotive business.

When engaging in reputation management activities online, there are typically two types of disciplines that lead the pack: reactive and proactive. Each… Continue

Added by Stacy Mueller on September 29, 2010 at 2:00pm — 2 Comments

IMACSWEB Poker at #DD9 Las Vegas

(UPDATED 10/1) IM@CS will be hosting a second-installment of the #imacswebpoker event in Las Vegas during Digital Dealer 9. Location is The Mirage and we'll have a private poker room starting at 9:00pm but it will be a limited engagement. Vendors/Consultants: We'd like to have more than a few dealers in attendance for the Wednesday, October 13 poker rounds so bring them. email dealer at for more details.

This will be a hosted event so you just need to show up… Continue

Added by Gary May on September 28, 2010 at 9:00pm — 3 Comments

Autofusion™ Unveils New Products For Car Dealers

Autofusion™ unveils plans for the upcoming Digital Dealer, DrivingSales Executive Summit and JD Power Internet Roundtable events October 2010 in Las Vegas.

As one of the industry's finest website companies, Autofusion™ is bringing a team to educate dealers attending the top events in online digital automotive with all indicators expecting heavy attendance.…


Added by Richelle Farley on September 27, 2010 at 2:00pm — No Comments

30 Car Dealer Websites - Which ONE do you like best?

ADM Members are invited to offer their feedback for the 2010 AWA Design Awards for best designed dealer website. If you had to pick ONE from the list below, which would you choose?…


Added by Brian Pasch on September 27, 2010 at 9:00am — 14 Comments

Bentley tries its hand at digitally revealing its redesigned Continental GT

By Rachna Sundaram

On Sept. 7, 2010, Bentley unveiled the newly redesigned 2011 Continental GT model on its website. Apart from a teaser clip, the first redesign of the legendary sedan could only be viewed during a one week-long web unveiling (accessible from here). The actual car will be shown during the…

Added by Mary S. Butler on September 27, 2010 at 8:10am — No Comments

How to Measure Return on Investment in Automotive Social Media Marketing and Reputation Management

How to Measure Return on Investment in Automotive Social Media Marketing and Reputation Management for Car Dealers…


Added by Ralph Paglia on September 27, 2010 at 7:00am — 8 Comments

The Case for Outsourcing your Social Media Marketing

by Gary Weinberg

Social Media is hot. Real hot. It's a new kind of consumer engagement and businesses are are still trying to figure out the best practices regarding the use Social Media to raise brand awareness and foster consumer engagement. It's a brand new type of discipline. However, even though it's a new communication medium, the age old question still rolls off the tongues of CEO's and Business Owners everywhere -- is this something we should… Continue

Added by Gary Weinberg on September 26, 2010 at 2:43pm — No Comments

Small Car Shopping Growth – Pent-up Demand or Just Window Shopping?


Added by Joe Kyriakoza on September 25, 2010 at 8:59pm — No Comments

Revised POD Score Formula and ADM Contest Announced

Based on feedback from members of the ADM community as well as other automotive leaders, I have created a revised formula for calculating a POD Score™ that is designed to give dealers a quick measure of how well their name is being defended/protected online when consumers perform a "direct search" on their name in Google.

Related to this… Continue

Added by Brian Pasch on September 24, 2010 at 9:00pm — 13 Comments

NJ VW- The 2011 Jetta has arrived at Douglas VW in Summit NJ! BEST deals on 2011 Jettas in New Jersey.

Call 908-277-3300 & ask for our Internet Specialist Dan Beckelman & he`ll be more than happy to assist you. Please let Dan know that you received our September CC EBlast too. Thanks.

Visit us at…


Added by Ken Beam on September 23, 2010 at 8:00pm — No Comments

Twitter to Release a Real-time Analytics Solution This Year

By Stan Schroeder via Mashable

Twitter plans to launch a free analytics dashboard that will help its users – especially businesses – understand how others are interacting

with their tweets.

Member of…


Added by Gary Weinberg on September 23, 2010 at 2:36pm — No Comments

Compete Traffic Analysis of Top 5 Auto Industry Professionals Targeted Blogs and Community Websites

Compete Traffic Analysis of Top 5 Auto Industry Professionals Targeted Blogs and Community Websites

Updated with August 2010 data and showing 12 months of tracking and measurement analysis... Click on the images shown below to visit and view the actual charts, analysis, reports and details of how they measure and track these performance…


Added by Ralph Paglia on September 23, 2010 at 1:00pm — No Comments

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