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Featured ADM Member Blog Posts – September 2009 Archive (32)

Why Did GM's EBay Sales Strategy Fail?

May The Best Car Win

GM announced yesterday that they would be stopping sales of GM cars on EBay today, just six weeks after the start of the program. Initially, the announcement was hailed as "out of the box" thinking by GM and their willingness to leverage EBay technology to sell cars in California.



When I first heard of the program, I was puzzled. From my vantage point, Internet new car shoppers have far too many questions and customer service needs… Continue

Added by Brian Pasch on September 30, 2009 at 10:30am — 18 Comments

Social Media Marketing - Beyond the Hopes and Fears

Is Your Social Marketing Strategy to Sell Cars on Facebook, or Are You Seeking Increased Customer Engagement?



Let's face reality, It’s no longer fresh news to car dealers that consumers have adopted Social Media at a record pace, with no slowing down in sight. Three-quarters of US Web retailers… Continue

Added by Ralph Paglia on September 29, 2009 at 10:00pm — 6 Comments

Will Sidewiki Become an OEM or Dealership's Worst Social Media Nightmare?



Google just released a new technology they call Sidewiki. It allows anyone who installs Sidewiki on their browser to read and add comments to any website (requires Internet Explorer 6+ or Firefox 2+, for now.) A side panel that can expand or contract sits on the side of the browser window. Comments… Continue

Added by Christopher Baccus on September 28, 2009 at 7:14am — 6 Comments

Automated emails and similar vehicles

Automated emails are very important to the success of your internet sales.



For starters, an immediate auto responder is nice because it lets the customer know they received the request. It builds confidence that the dealership will respond.



Auto responders also provide opportunity to provide information that they did not receive on the website they submitted the lead from. For example, your auto responder can automatically send pictures and brochures of the car they were… Continue

Added by Matt Watson on September 27, 2009 at 12:00pm — 14 Comments

How to Get Free Email Mail Marketing that Converts Like Crazy

First... Set Up a Free Account With a Company that is White Listed...



There are many email marketing companies that offer free campaigns, but two stand alone as the best.



1) iContact - Included in their free package is a 31 page white paper that will make even the most novice marketer an email pro. They have a fully integrated survey sytem along with email scheduling capabilities. iContact also… Continue

Added by Sara Bell on September 25, 2009 at 9:37am — 3 Comments

Email, Still the Best customer Communication- Imagine That

The Automotive Diva

Hey I have a question for you, now that more and more dealers are getting a lot more aggressive in their online advertising, but of course history repeating itself you’re probably throwing money at all these multichannel channel campaigns and hoping something sticks right? With digital advertising chances are you might get lucky, but like most dealers you’re probably unaware of what channels your customer… Continue

Added by Tanesha White on September 25, 2009 at 5:05am — No Comments

Navid Azadi, CEO of DealerON 1979-2009



Last Friday Navid Azadi, CEO of DealerOn visited my offices to demonstrate the software technology the he and his team have developed over the past 10 years. He was very excited about the new direction that his company was taking and I was very impressed with what I saw.



In fact, the picture above, that was taken from the DealerOn website, is the exact image in my mind as Navid… Continue

Added by Brian Pasch on September 23, 2009 at 3:00pm — 12 Comments

Social Media ROI Measurement Lags Behinds Social Marketing Business Adoption Rates

Many of us have witnessed this first-hand, so it may not come as much of a surprise to lean that most businesses of all types, but especially those that sell big budget items, such as homes, cars and trucks An August 2009 research study shows that over half of all business professionals worldwide are using social… Continue

Added by Ralph Paglia on September 22, 2009 at 6:00pm — 1 Comment

Twitter the Most Dangerous Network?

Could the Dangers of Texting While Driving Make Twitter the Most Dangerous Network?



Crowd Science Survey Digs Deep Into… Continue

Added by Ralph Paglia on September 22, 2009 at 9:30am — No Comments

GM OneSource Certified CRM and Lead Management Tools

Download the spreadsheet below to see list of General Motors approved CRM and Lead Management Tools for compliance with GM OneSource:

GM… Continue

Added by Ralph Paglia on September 22, 2009 at 2:00am — 1 Comment

Automotive SEO Review of Bronx Nissan Dealers

Bronx Nissan Dealers



I had the opportunity to do some research on Bronx Nissan dealers that serve consumers in New York.



I decided to put together some of my research in a slide deck for ADM members. You can view the slide deck at the bottom of this page. Click on the FULL SCREEN button to best view the…

Continue

Added by Brian Pasch on September 21, 2009 at 7:00am — No Comments

Traffic, Ads and Content…What makes you think you only have to be great at one or two?

I just read a post on Linkedin entitled “If content is King, Does that make SEOs The Joker?”. I have also recently engaged in several conversations on DrivingSales.com and other on Social Media and other topics. It… Continue

Added by Larry Bruce on September 20, 2009 at 9:41pm — 3 Comments

Twitter Allstar Follower Metrics - Twitter Power Users Solidify Their Dominance!

Twitter Power Users Solidify Dominance - Popularity feeds itself



The population of US Twitter users will grow 200% in 2009, according to eMarketer estimates, with growth slowing to a still-impressive 44.4% in 2010. But… Continue

Added by Ralph Paglia on September 20, 2009 at 2:30am — No Comments

The Pasch Halloween Bash

Everyone who is heading out to the 7th Digital Dealer Conference in Nashville should make sure they are flying into town on Saturday afternoon. We have to kick off the conference with a great Halloween Party...time to dress up and play!



You will not want to miss the Pasch Halloween Bash which will be held just three blocks away from the Renaissance Hotel at the famous… Continue

Added by Brian Pasch on September 18, 2009 at 12:21pm — 4 Comments

Online Banner Ads may never be the same...

Check out Google's latest announcement regarding banner ads. Prior to this announcement Google (through AdSense and AdWords) had a market, a very large one I might add for targeted text based ads. Now they provide a market to do the same for Banner and Display ad placement. This means great new opportunities for advertisers (dealers) and publishers/content providers.



Read it and tell me what you think. Or tweet me what you think… Continue

Added by Ron Morrison on September 18, 2009 at 12:14am — 3 Comments

Online Advertising Measurement - What Your Lead Management System Will Not Tell You!

Online Measurement - What Your Lead Management System Will Not Tell You



While Online Advertising Offers Greater Accountability than any other Media,… Continue

Added by Ralph Paglia on September 17, 2009 at 7:30pm — No Comments

7th Digital Dealer Conference and Exposition in Nashville - November 1 through 3, 2009

Ralph Paglia is presenting at the 7th Digital Dealer Conference in Nashville, TN during the morning General Session on Tuesday November 3, 2009. Check out Ralph's presentation details at:… Continue

Added by Ralph Paglia on September 16, 2009 at 10:00pm — No Comments

Teddy Nissan Adds Stan Sher to Internet Team

stan-sher-teddy-nissan

A new Bronx Nissan dealership opened on the former location of Cox Nissan which was closed for a number months prior to Teddy Nissan acquiring the property.

The Teddy Nissan team are bringing a fresh…

Continue

Added by Brian Pasch on September 16, 2009 at 3:30pm — 2 Comments

Web 2.0 Technology Business Benefits Study by McKinsey Consulting

Companies Worldwide that Have Benefitted* from Using Select Web 2.0 Technologies, June 2009 (% of respondents)



McKinsey's Global Survey Measures the Business Effects of Web 2.0



Video Distribution, Social and Professional Networking show biggest business benefits




There are many… Continue

Added by Ralph Paglia on September 16, 2009 at 1:00am — 2 Comments

Twitter Surpasses Estimates for Growth in the USA

US Twitter Usage Surpasses Earlier Estimates - Numbers worth tweeting about



In 2009, there will be 18 million US adults who access Twitter on any platform at least monthly. That represents a 200% increase over 2008 levels. Usage will reach 26 million US adults in 2010, a further 44.4%… Continue

Added by Ralph Paglia on September 15, 2009 at 5:30am — 5 Comments

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