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September 2009 ADM Blog Posts (58)

May The Best Car Win

Yesterday, Hagen Durant from Classic Chevy in Grapevine Texas was the first to alert us on the new GM plan to offer a 60 day money back guarantee on new cars sold. He wanted to be the first to act in Texas to market the new GM program so we got to work immediately to get the jump on the competition.



The new marketing program is called "… Continue

Added by Brian Pasch on September 11, 2009 at 7:00am — 2 Comments

Plotting Your Course On The Web

“It is not the ship so much as the skillful sailing that assures the prosperous voyage.” Curtis



A Clear Destination



Where is your website taking you? Have you charted its course? If not, then your website will act as a rudderless ship. You’ll be floating towards an unknown destination with unintentional results. If you want this journey on the web to bear fruit, decide on a destination, plot your course, and set sail.

The purpose of a website is its destination. It… Continue

Added by Mel Hogan on September 11, 2009 at 4:41am — No Comments

The Salesman a Cockroach after a nuclear war

If you sell cars you and have any talent you probably have one of the most secure jobs in the dealership. So you want to sell cars?



The salesman works a couple of twelve hour shifts a week and every Saturday and if he does not sell enough cars he owes the dealership money.



The Salesman takes on all jobs in the dealership that have come available since they cut back and fired everyone who drew a salary all for free.



The Salesman gets blamed for not setting up the… Continue

Added by Stanley Esposito on September 10, 2009 at 3:29pm — No Comments

Patricia J. Roberts Formerly of GM Women's Retail Initiatives Joins AskPatty.com as Director of Business Development

Patricia J Roberts formerly of GM Women's Retail Initiatives Joins AskPatty.com as Director of Business Development and serves on automotive advisory panel of industry-expert women



Thousand Oaks, CA (PRWEB) September 10, 2009 -- Patricia J. Roberts has joined AskPatty.Com, Inc. as the Director of Business Development. In her newly created role, she is responsible for working strategically with automotive retailers to assist them in learning how to attract, retain and increase loyalty… Continue

Added by Jody DeVere on September 10, 2009 at 12:29pm — No Comments

Best Practices For Car Dealership on Hiring And Retaining Women

INTRODUCTION

The statistics about the importance of women as a consumer are very familiar to…

Continue

Added by Jody DeVere on September 8, 2009 at 9:30am — 2 Comments

Dealerskins Hybrid Sites Claim State of The Art SEO

On September 8, 2009 I received a news alert triggered by a press release from Dealerskins; a company that offers car dealers website marketing platforms. This announcement was for a new offering called Dealerskins Hybrid Sites.



Since I have worked on client Dealerskins websites before, I thought I would look into what this new offering entailed.



The… Continue

Added by Brian Pasch on September 8, 2009 at 8:00am — 34 Comments

Automotive Avenues Social Marketing and Reputation Management Strategy

There are many dealers out there who have already deployed an incredible number of different ways to use various social networks and media, UGC and Web 2.0 sites to either promote their business or "brand" their dealership, and in some cases simply get a better handle on customer relationship management... I work with… Continue

Added by Ralph Paglia on September 7, 2009 at 2:00pm — 1 Comment

Optimizing Dealer Websites - Content Design and Placement for New and Redesigned Sites (Part 1 of 2)

OK, so you convinced the Dealer or GM to invest in a new dealership website as the main featured site for the dealership... Or, you are due for a new site design (redesign) from your current supplier. Either way, providing high quality and unique content within a dealership website is the key to success with automotive… Continue

Added by Ralph Paglia on September 6, 2009 at 1:00am — 11 Comments

Optimizing Dealer Websites - Content Design and Placement for New and Redesigned Sites (Part 2 of 2)

This is the second half of the article titled:

"Optimizing Dealer Websites - Content Design and Placement for New and Redesigned Sites"



5. Get Cozy With and Show Your Web Page Header Tags Some Love



OK, now that you are writing the Encyclopeadia of Brittani ca of car buying so that… Continue

Added by Ralph Paglia on September 5, 2009 at 10:30pm — 1 Comment

Consumers holding off on car purchases... big opportunity?

I came across this feed from Consumer Reports about consumers holding off on car purchases. What I found very interesting in the article is the top 4 reasons that consumers are giving for holding off. You can almost hear a consumers' response:" I don't know man, my car's in pretty good shape, not to mention, prices for cars today are way too high and there aren't any incentives that would motivate me..." What? That seems to be in contrast with the recent activity and consumer response to… Continue

Added by Ron Morrison on September 4, 2009 at 9:36am — No Comments

ONLINE COMMUNITY BUILDING - EXPERT INTERVIEW: AARON STROUT of POWERED

ONLINE COMMUNITY EXPERT INTERVIEW: AARON STROUT, POWERED



Expert Interview with Aaron Strout, VP of Marketing in Austin, Texas.



Aaron has recently joined Austin, TX based, Powered as the VP of… Continue

Added by Ralph Paglia on September 3, 2009 at 8:30pm — No Comments

Brain Food "The little things"

Good morning to all,



Today let's get the troops together and ask everyone around us to do the "little things" that make a difference. We have all seen it before, know the guy/s who are the culprits and maybe even been one of them. I am talking about the salesperson and managers who think a deal is all about the $$. The guy who has the attitude that if the customer doesn't want to pay what we are asking... BOOT them. The guy who after years in this business still thinks that the… Continue

Added by Troy A. Spring on September 3, 2009 at 12:16pm — No Comments

Big Three get image boost

Scott Burgess / The Detroit News





An overwhelming percentage of new-car buyers said they would consider a vehicle made by Detroit's Big Three, according to a survey released Wednesday by the Consumer Reports National Research Center.



The nationwide survey found that 81 percent of new-car… Continue

Added by Ron Harber on September 3, 2009 at 8:00am — No Comments

Dealix Introduces The Quality Pledge™ with Hassle Free Lead Return™

Dealix Introduces The Quality Pledge™ with Hassle Free Lead Return™

Innovative Program Boosts Auto Dealers’ Sales and Profitability by Increasing Number of Opportunities Available Each Month



Redwood City, CA, September 2, 2009 - Dealix, the leading provider of automotive customer leads for new and used cars, today became the first automotive marketing company to back every one of its new and used car sales leads with a quality pledge. The company, a division of Cobalt, announced… Continue

Added by Celza O'Brien on September 2, 2009 at 2:03pm — No Comments

Banks Unable to Differentiate Between Profitable Auto Dealers and Auto Industry

Banks are unable to differentiate between successful car dealers and the automobile industry. treating all dealers the same, assigning high risk labels to everyone, and looking for reasons not extend floor plans and thereby penalizing the successful car dealers in order to balance out their concern about exposure. Successful dealers that depend on borrowed money to grow their inventories, their companies, and ultimately the economy, are unable access… Continue

Added by Grant Cardone on September 2, 2009 at 9:00am — 1 Comment

Ford, Subaru and Hyundai Lead First U.S. Auto Sales Gain in 2 Years

AUGUST U.S. SALES

Ford, Subaru and Hyundai lead first U.S. sales gain in 21 months




Sales reach 1.3… Continue

Added by Ralph Paglia on September 2, 2009 at 6:30am — No Comments

Brain Food...75% vs 100%

Dealer World's President Troy Spring brings you "Brain Food" to help you motivate and stay fresh with your troops. See more posted at www.troyspring.me or www.dealerworld.biz



Your troops need to hear this one: let them argue it with you???? :)



This mornings message is about what happens when you give 100% effort, or if you give 75% effort. It is something I have been teaching for 15 years and maybe one of the most important concepts for a salesman or… Continue

Added by Troy A. Spring on September 2, 2009 at 4:06am — No Comments

9/18/09: The Day Advertising Changed Forever



I've often wondered when, or even if -- interactive advertising would have its Lemon Moment. I'm referring to the day when the classic Volkswagen ad first appeared.



If you aren't familiar with the ad, it was a fairly stark print piece. It featured the VW Beetle on a white background with the word "Lemon" written under it. The copy told the story: the particular car in… Continue

Added by Ron Harber on September 1, 2009 at 9:02am — 1 Comment

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