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September 2009 ADM Blog Posts (57)

Why Did GM's EBay Sales Strategy Fail?

May The Best Car Win

GM announced yesterday that they would be stopping sales of GM cars on EBay today, just six weeks after the start of the program. Initially, the announcement was hailed as "out of the box" thinking by GM and their willingness to leverage EBay technology to sell cars in California.



When I first heard of the program, I was puzzled. From my vantage point, Internet new car shoppers have far too many questions and customer service needs… Continue

Added by Brian Pasch on September 30, 2009 at 10:30am — 18 Comments

Social Media Marketing - Beyond the Hopes and Fears

Is Your Social Marketing Strategy to Sell Cars on Facebook, or Are You Seeking Increased Customer Engagement?



Let's face reality, It’s no longer fresh news to car dealers that consumers have adopted Social Media at a record pace, with no slowing down in sight. Three-quarters of US Web retailers… Continue

Added by Ralph Paglia on September 29, 2009 at 10:00pm — 6 Comments

Will Sidewiki Become an OEM or Dealership's Worst Social Media Nightmare?



Google just released a new technology they call Sidewiki. It allows anyone who installs Sidewiki on their browser to read and add comments to any website (requires Internet Explorer 6+ or Firefox 2+, for now.) A side panel that can expand or contract sits on the side of the browser window. Comments… Continue

Added by Christopher Baccus on September 28, 2009 at 7:14am — 6 Comments

Automated emails and similar vehicles

Automated emails are very important to the success of your internet sales.



For starters, an immediate auto responder is nice because it lets the customer know they received the request. It builds confidence that the dealership will respond.



Auto responders also provide opportunity to provide information that they did not receive on the website they submitted the lead from. For example, your auto responder can automatically send pictures and brochures of the car they were… Continue

Added by Matt Watson on September 27, 2009 at 12:00pm — 14 Comments

How to Get Free Email Mail Marketing that Converts Like Crazy

First... Set Up a Free Account With a Company that is White Listed...



There are many email marketing companies that offer free campaigns, but two stand alone as the best.



1) iContact - Included in their free package is a 31 page white paper that will make even the most novice marketer an email pro. They have a fully integrated survey sytem along with email scheduling capabilities. iContact also… Continue

Added by Sara Bell on September 25, 2009 at 9:37am — 3 Comments

Email, Still the Best customer Communication- Imagine That

The Automotive Diva

Hey I have a question for you, now that more and more dealers are getting a lot more aggressive in their online advertising, but of course history repeating itself you’re probably throwing money at all these multichannel channel campaigns and hoping something sticks right? With digital advertising chances are you might get lucky, but like most dealers you’re probably unaware of what channels your customer… Continue

Added by Tanesha White on September 25, 2009 at 5:05am — No Comments

Navid Azadi, CEO of DealerON 1979-2009



Last Friday Navid Azadi, CEO of DealerOn visited my offices to demonstrate the software technology the he and his team have developed over the past 10 years. He was very excited about the new direction that his company was taking and I was very impressed with what I saw.



In fact, the picture above, that was taken from the DealerOn website, is the exact image in my mind as Navid… Continue

Added by Brian Pasch on September 23, 2009 at 3:00pm — 12 Comments

The Challenges of Social Media Marketing for Retail Vehicle Sales

Social media sites such as Facebook, MySpace, Twitter, etc. are very popular and going global, and present some key challenges in Internet marketing for retail vehicle sales that are not present for other markets. The other-market retailers that can most obviously connect to customers through social media marketing are those that provide items that are regularly and often needed: Consumables (fast food, restaurant, grocery, entertainment), seasonal goods (clothing, lawn, vacation), and… Continue

Added by Keith Shetterly on September 23, 2009 at 2:00pm — 3 Comments

By Og Mandino from "A Better Way To Live"......The car business,any business can operate with these principles!

1. Count your blessings. Once you realize how valuable you are and how much you have going for you, the smiles will return, the sun will break out, the music will play and you will finally be able to move forward toward the life that God intended for you...with grace, strength, courage and confidence.

















2. Today, and every day, deliver more than you are getting paid to do. The victory of success will be half won when you learn the secret of… Continue

Added by Craig Lockerd on September 23, 2009 at 11:59am — No Comments

Atlanta... Georgia ... we're thinking about you!

If there's a way we can help let us know. We're here. We care.

Added by Ron Morrison on September 22, 2009 at 7:18pm — 1 Comment

Social Media ROI Measurement Lags Behinds Social Marketing Business Adoption Rates

Many of us have witnessed this first-hand, so it may not come as much of a surprise to lean that most businesses of all types, but especially those that sell big budget items, such as homes, cars and trucks An August 2009 research study shows that over half of all business professionals worldwide are using social… Continue

Added by Ralph Paglia on September 22, 2009 at 6:00pm — 1 Comment

Together....................

Ziglar and many others have said "In order to get what I want ,I must help others get what they want".......here is the situation,some of you in this group are Automax Trainers,Trainers for other Companies,Consultants,Dealers,Salespeople etc....as a company we have done over 10,000 recruiting campaigns,trained over 85,000 people.....have in the area of 500 "active" clients.....have two sites,we are on every social network know to man....lol....how can we ALL leverage what we ALL have for the… Continue

Added by Craig Lockerd on September 22, 2009 at 10:28am — 3 Comments

Twitter the Most Dangerous Network?

Could the Dangers of Texting While Driving Make Twitter the Most Dangerous Network?



Crowd Science Survey Digs Deep Into… Continue

Added by Ralph Paglia on September 22, 2009 at 9:30am — No Comments

Video: Google Confirms it Doesn't Consider META Keywords for Search Ranking.

Check out this video with Matt Cutts, Google Software Engine. Google does not consider META Keywords for ranking pages at all.



YouTube video



However, it is important to attend to your META Description tags as these make an impression on customer prospects in the search results. A META Description that uses relevant and meaningful copy can impact a search engine users… Continue

Added by John Cisar on September 22, 2009 at 8:53am — No Comments

GM OneSource Certified CRM and Lead Management Tools

Download the spreadsheet below to see list of General Motors approved CRM and Lead Management Tools for compliance with GM OneSource:

GM… Continue

Added by Ralph Paglia on September 22, 2009 at 2:00am — 1 Comment

Click-Throughs, Ads and Mobile Marketing

A new study of mobile vs. non-mobile Internet usage;



Based on a sample of 92 million impressions, shows that mobile users are approximately half as likely to click on an advertisement as non-mobile users, of the 92 million impressions cited in the study, approximately 1.3 million (1.5%) came from mobile browsing. While non-mobile held steady with a 0.83% click through rate, mobile as a whole pulled a mere 0.48% – just over half of the… Continue

Added by Larry Bruce on September 21, 2009 at 9:30pm — 3 Comments

ContactAtOnce! Announces License Agreement with CarsDirect

Automotive vertical search provider CarsDirect licenses ContactAtOnce! chat service to increase interaction between consumers and car dealers.



Atlanta, GA – September 21, 2009 – ContactAtOnce!, a leading provider of car dealer chat and other internet marketing tools that move online shoppers into live conversations with car dealers, today announced that CarsDirect, a leading online automotive shopping service and lead provider, has licensed the ContactAtOnce! chat… Continue

Added by Ryan Lucia on September 21, 2009 at 7:41am — No Comments

Automotive SEO Review of Bronx Nissan Dealers

Bronx Nissan Dealers



I had the opportunity to do some research on Bronx Nissan dealers that serve consumers in New York.



I decided to put together some of my research in a slide deck for ADM members. You can view the slide deck at the bottom of this page. Click on the FULL SCREEN button to best view the…

Continue

Added by Brian Pasch on September 21, 2009 at 7:00am — No Comments

Traffic, Ads and Content…What makes you think you only have to be great at one or two?

I just read a post on Linkedin entitled “If content is King, Does that make SEOs The Joker?”. I have also recently engaged in several conversations on DrivingSales.com and other on Social Media and other topics. It… Continue

Added by Larry Bruce on September 20, 2009 at 9:41pm — 3 Comments

Mobile Marketing Campaigns - What is the Cost? Where is the ROI?

Patrick J. Moorhead

Director of Emerging Media

Razorfish




Original Source Article: Cost and ROI for Mobile Campaigns



Patrick Moorhead oversees R&D initiatives on behalf of Razorfish’s Advanced… Continue

Added by Ralph Paglia on September 20, 2009 at 10:30am — No Comments

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