Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Have you ever seen a fellow motorist texting while driving? What about eating while driving? Putting on makeup? Turning around to yell at their kids? Yes, all of these happen (and more) daily. Sometimes, all it takes for an unfortunate accident to occur is for a driver to spill that boiling hot Starbucks on their lap while commuting.
Added by Dan Beres on August 30, 2019 at 7:26am — No Comments
In the rock, paper, scissors game of automotive sales and advertising, it goes something like this:
Seasonality Cuts Sales – January is not, nor ever will be, December in terms of sales volume.
Sales Cover Ideas – good…Continue
Added by Jim Flint on August 30, 2019 at 6:17am — No Comments
Call me for a 15 minute demo 314-561-7101
Added by JB Floyd on August 29, 2019 at 12:49pm — No Comments
A recent article from consulting giant Deloitte has added new importance to the role of retailer websites in the average consumer’s vehicle purchase journey. According to the results of its…Continue
Added by Graham Annett on August 29, 2019 at 7:13am — No Comments
Situated in Washington County in the US state of Minnesota, Oakdale is a suburb found in Saint Paul, which lies along the North Saint Paul-Maplewood-Oakdale school district. Oakdale is also considered a part of the twin cities metropolitan area. Amongst the municipalities that bear the same name in the United States, Oakdale in Minnesota is known as the most populous.
Things to Do…Continue
Added by Haris Saeed on August 29, 2019 at 12:56am — No Comments
Many people attribute the following quote to Mark Twain because he popularized it.
“There are lies, damned lies, and statistics.”
Added by Jim Flint on August 27, 2019 at 5:30am — No Comments
While 67% Of Auto Lease Prices Remained Steady in August, Trucks and SUVs Experienced Significant Price Drops
Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of August. Over 33% of today’s popular automotive manufacturers of trucks and SUVs offered generous discounts on new lease deals.
While most car prices have remained steady in August, manufacturers offered…Continue
Added by John Sternal on August 26, 2019 at 11:30am — No Comments
You’ve invested millions into your facility in hopes of a high return. Perhaps you just finished a major remodel. You’ve taken steps to improve the experience not just for your customers, but your staff as well. But what if you’re leaving money on the table?
If an organization like yours cares about its people, enough to invest in improving the quality of their experience, this can actually turn into a major asset…Continue
Added by jon nigbor on August 26, 2019 at 9:00am — No Comments
If you ask a dealership GM or controller “What’s your marketing per vehicle retail (PVR)?” not only will you get a precise answer, but likely a dissertation on the drivers, trends and plans to optimize. That’s because auto retailers understand that marketing efficiency and effectiveness is the lifeblood of their new and used vehicle…Continue
Added by Scot Eisenfelder on August 23, 2019 at 7:24am — No Comments
These days, consumers usually look at online reviews when deciding not only WHAT they are going to buy, but also WHO to buy it from. However, there have been plenty of scandals in the retail industry concerning fake or paid reviews. So, it gets a little cloudy in the water, and consumers have gotten somewhat cynical.
Take Amazon. Hundreds of…Continue
Added by Paul Moran on August 23, 2019 at 7:03am — No Comments
In this video blog, Jim shows that there's more than one way to get on board the conversion train in Google Ads.
Added by Jim Flint on August 23, 2019 at 5:30am — No Comments
Over the past few years, subscription services of all types have become increasingly popular with today’s consumers. Big names like Netflix and Amazon leverage them to offer optimized, often instantaneous access to their goods. Now, it’s the auto industry’s turn, with the rising popularity of vehicle subscriptions. These programs charge customers a monthly…Continue
Added by Jeff Giere on August 22, 2019 at 7:15am — No Comments
Crossovers Not Seeing Growth in Leasing?
A year ago, roughly 7.4% of drivers polled said they would shop for a crossover if they needed to go out and lease a vehicle that day. A year later, that number dipped slightly to 7.1%. With all the explosive growth in Crossover production, is it not a vehicle that appeals to the lease…Continue
Added by John Sternal on August 20, 2019 at 7:07am — No Comments
Despite efforts to chase down loyalty in the automotive industry - the path to a repeat purchase is an even tougher feat. Here are three reasons why loyalty to technology is greater than the loyalty to cars:
1 - Market Research…Continue
Added by Jim Flint on August 20, 2019 at 6:00am — No Comments
Marketing is essential for all kinds of products and services including the automotive companies. These companies need to keep up with the marketing trends to ensure that they reach the audience where they are. Listed here are some of the best marketing tips for automotive companies adopted by the result-oriented, expert marketing agencies.
1. Blur the line between offline and online through local search…Continue
Added by Mary Lvovych on August 19, 2019 at 6:30am — No Comments
In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two changes you should make to deliver the most efficiencies for your Google Ad campaigns.
Added by Jim Flint on August 16, 2019 at 6:00am — No Comments
Lease Approval Ratings Improve in July Following Slight Dip in June
Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 69.1% approval rate in July, a rise from the June rate of 65%. July experienced a strong number of applicants with qualifications for taking over another person’s lease, and a slight approval rating increase following a dip in approvals for June.
July saw a slight decrease in approval…Continue
Added by John Sternal on August 15, 2019 at 10:59am — No Comments
Community involvement has always shown a strong correlation with successful businesses. A study published in Strategic Management Journal found that philanthropy was associated with increased sales growth. A 2018 report by Nielsen Global…Continue
Added by Stephen Coambes on August 15, 2019 at 7:11am — No Comments
This is my third and final blog in the series about what to look for when choosing a DMS.
In this final part of the series, I cover three more areas to consider when investigating what should be a long-term…Continue
Added by Veronica Dunford on August 15, 2019 at 7:00am — No Comments
Jacksonville-area first responders, fire fighters and law enforcement officials are more prepared for the future of public transportation after completing emergency training with autonomous vehicles.
The JTA, along with Florida-based autonomous mobility solutions company Beep, First Transit and autonomous vehicle manufacturer NAVYA, hosted a day-long training session at the North Florida TPO campus, focusing on the latest AV technology and how first responders should address emergency…Continue
Added by John Sternal on August 15, 2019 at 6:15am — No Comments