Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Added by Ralph Paglia on August 31, 2018 at 4:00pm — No Comments
Typically, it’s not until the end of the month when they’re trying to squeeze out those last few…Continue
Added by Andy Church on August 31, 2018 at 7:00am — No Comments
Henry Ford was once asked why he visited his executives rather than having them come to his office when problems arose or he needed questions answered. “I go to save them time,” said Ford. “I’ve found that I can leave the other fellow’s office a lot quicker than I can get him to leave mine.” Ford knew the necessity of gaining information. He also knew…Continue
Added by Todd Smith on August 30, 2018 at 7:02am — No Comments
I am sure many of you are familiar with the sad fate of Toys R Us.
But, do you remember how it originated it’s online journey? In…
Added by John Wingle on August 29, 2018 at 7:00am — No Comments
There is one common problem most companies run into when they start a content marketing strategy. Frequently, executives have unreal expectations and expect to go from zero to hero in a matter of days. They want an immediate return-on-investment – such as leads, engagement or website traffic. I am afraid that is simply not realistic. Hey, sometimes you can hit gold straight…Continue
Added by sara callahan on August 29, 2018 at 6:57am — No Comments
Take part in the largest survey on digital retailing as we re-imagine and innovate the automotive sales process. All responses will be confidential. We encourage dealers, vendors, and OEM managers to participate in this survey. Please take the survey today and share the survey link with your…Continue
Added by Brian Pasch on August 28, 2018 at 7:48am — No Comments
Tesla CEO Elon Musk recently tweeted that he wanted to take Tesla private, which has garnered a lot of attention. Hey, I realize that Tesla as a company can be a polarizing issue in our automotive industry. But this is something you may want to pay attention to.
Added by Ujj Nath on August 28, 2018 at 7:00am — No Comments
In the last several years, the B2B buying process has changed dramatically. Buyer’s expectations have changed accordingly. Consequently, traditional sales processes are becoming less and less effective.
Selling to today’s savvy B2B buyer requires new thinking. Here are three factors that influence buyer behavior, and how to deal with…Continue
Added by Ernie Perich on August 27, 2018 at 7:00am — No Comments
If you’re a movie fan, at some point, you will almost certainly have witnessed a scene where a villain sabotages a vehicle. The unsuspecting character gets into their car, fires up the engine and it explodes, dramatically. Or, perhaps the villain messes with the brakes, causing the main character to have a horrible crash. While these are familiar scenes out of a movie, the…Continue
Added by Chris Miller on August 27, 2018 at 6:44am — No Comments
The world of retail is setting the pace for embracing how technology is transforming the consumer buying process. The companies who are winning with consumers (Amazon, Netflix, Apple) have stopped looking at marketing by “channels” and are looking at individual human connections. These companies have replaced cookies with actual people.
Added by Jonathan Lucenay on August 24, 2018 at 6:30am — No Comments
Remember when you got your first car? Was it a ‘mommycar’? A hand-me-down, kid-hauler contributed by your mother with sticky seats, a tired motor and a slush-box minus a gear, or two? Was it ‘minivan green’ whose clearcoat was baked and flaked? Were you embarrassed the first time you drove it to school and suffered the slings…Continue
Added by Lynn Joseph on August 23, 2018 at 9:30pm — No Comments
Dealerships are coming around and increasingly realize the importance of having a good social media presence.
Perhaps it’s due to the reach and effectiveness of social media ads, or the ability to stay top-of-mind with customers – both existing and…
Added by Paul Moran on August 23, 2018 at 7:00am — No Comments
Let me start by saying that I love to surf. Back in my younger days, I was able to qualify and had the opportunity to compete on the pro tour. At one point, I surfed Mavericks in Northern California which has waves in the 30 to 40-foot range. To illustrate, the waves are so big and heavy that you can’t just paddle out. I take this boat out and paddle to ride my first…Continue
Added by Todd Smith on August 23, 2018 at 6:54am — No Comments
It's a timeless story: a dad watches his little girl grow into an independent young woman. But no matter how many times a major auto maker tells it, we still can't help but grab the tissues to wipe our tears while we hit “share” on social media.…
In the old days of traditional advertising, best practices advised that a consumer needed to hear or see the message three times before they remembered it. The same concept applies to all dealership marketing -- including on-the-lot.
When it comes to your lot, focus on the identity and branding of your specific dealership and/or group by defining and…Continue
Added by John Wingle on August 22, 2018 at 6:43am — No Comments
Back in the early 1990s, the Internet was in its infancy. As a new phenomenon, not every business was sold on its benefits, or even why they should use it. This posed a problem for Cisco, a company whose main product at the time was routers. Cisco needed to prove that, not only would the Internet save companies money, but also Cisco products were the best choice to help them…Continue
Added by Ujj Nath on August 21, 2018 at 7:02am — No Comments
Car dealerships today have a lot of advertising options. Starting from small ads, over to TV ads, all the way to digital display and other dynamic content, there is plenty of fish in the pond.
If you are thinking about digital signage…Continue
Added by Thomas F. Jung on August 21, 2018 at 5:55am — No Comments
Chicago, IL—August 20, 2018— Affinitiv, a leading provider of innovative marketing and software solutions to dealerships, today announced a free educational…Continue
Added by Scot Eisenfelder on August 20, 2018 at 7:00am — No Comments
A recent blog article by myKaarma CEO & Founder Ujj Nath, posing a great question, “Are QR codes a technology asset or failure?” motivated me to respond with my own viewpoint on this matter, as it is a divisive topic for sure!
I have been in this space for a while and seen…Continue
Added by John Wingle on August 17, 2018 at 7:09am — No Comments
I believe there are several major barriers to subscription growth for non-dealers, and opportunities for dealers to thrive, should subscriptions break through as a significant ownership model.…Continue
Added by Scot Eisenfelder on August 17, 2018 at 6:54am — No Comments