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Featured ADM Member Blog Posts – August 2017 Archive (45)

Traffic Attribution vs. Sales Attribution: What’s the Holy Grail of Marketing Measurement?

Part 1 of a 2-part blog discussing the value and pros and cons of Traffic vs. Sales…

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Added by Steve White on August 31, 2017 at 7:00am — No Comments

Consumer Attention Spans Are… SQUIRREL!

If you haven’t already noticed, human’s attention spans, in general, are …

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Added by Mike Gorun on August 31, 2017 at 7:00am — No Comments

Human Capital: How Teamwork Can Increase Revenue

One challenge in many dealerships is building an environment where teamwork thrives.

Salespeople are focused on their own individual commissions, not the stores; technicians are focused on the billable hours they produce, not the departments; and F&I managers want their penetration and…

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Added by Chris Miller on August 31, 2017 at 6:30am — No Comments

Jumpstart Unveils Latest Path-To-Purchase Stats for Automotive Shopping

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that there is recent growth in interest for the Entry Luxury Sedan segment, but the segment is also drawing interest in other…

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Added by John Sternal on August 30, 2017 at 9:30am — No Comments

Empower Your Sales Team for Better Performance

In my lifetime I have visited hundreds …

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Added by Bill Wittenmyer on August 30, 2017 at 6:30am — No Comments

The text advantage: Why your dealership should use texting?

Text messaging is taking over...

No, this is not old news from the 1990s. It is 2017, and everybody is talking about texting. “Why, isn’t texting available for a long time and an old technology?”, one might ask. It is, but it is also the one that is currently flourishing. Stats show…

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Added by Thomas F. Jung on August 30, 2017 at 6:00am — 3 Comments

Insights: Length of Marketing Campaign Impacts Dealership ROI

Jumpstart Automotive Media recently analyzed more than 4,000 Tier-3 dealer digital marketing campaigns that ran in 2016.

The campaigns were divided into four categories based on length (1, 2,…

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Added by John Sternal on August 29, 2017 at 8:00am — 1 Comment

Rest in Peace Multi-Point Inspections!

Since multi-point inspections became standard, dealers have followed the same old processes. A customer comes into the service drive; the service advisor checks them in; a technician takes the car,…

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Added by Ujj Nath on August 29, 2017 at 7:00am — No Comments


Agency
Google AdWords increases the number of Sitelinks for search ads

Back in November 2009 Google introduced sitelink extensions to the web. This was great as it provided search marketers to provide multiple landing destinations for their campaigns or ad-groups. Then in 2012 Google introduced the extended sitelink format which gave use the benefits of the…

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Added by Paul Wilson on August 28, 2017 at 8:30pm — No Comments

Sales Forecast: Auto Market Continues Downward Trend in August

16.5 Million New Vehicle Sales remains an historically great year for the Car Business!

 

WardsAuto has issued a forecast calling for U.S. auto dealers to sell and deliver 1.51…

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Added by Ralph Paglia on August 28, 2017 at 2:30pm — No Comments

Pimp My Ride: Wheelchair Edition - 5 Coolest Handicap-Accessible Vehicle Mods

Just because you're in a wheelchair doesn't mean you can't have an awesome car! Check these rides out there that are not only wheelchair accessible, but downright cool at the same time.

The Segway Puma

As you would imagine from the name, the Segway Puma is not so…

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Added by Rachael Murphey on August 28, 2017 at 1:00pm — No Comments

Research Survey Results: Millennials And The Auto Industry

Where Will Millennials Take the Car Industry?

Cars and the automobile industry have long been backbones of both the American economy and way of life. In the early 20th century, Henry Ford had…

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Added by Ralph Paglia on August 26, 2017 at 4:30pm — No Comments

AutoHook Integrates with Top Dealer Website Providers to Give Dealers Advanced Vehicle Targeting Capabilities

AutoHook has announced they have completed the integration process with the industry’s top leading website providers.

Mutual clients of AutoHook and the affiliate companies listed below are now set up to successfully target and incentivize customers to visit dealer…

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Added by David Metter on August 25, 2017 at 10:30am — No Comments

Would You Like a Latté with Your Software Update?

Connected cars are officially here. The 2018 Honda Odyssey minivan is just one example of how this technology is turning vehicles into traveling entertainment centers. Inside, passengers can access a 4G LTE Wi-Fi network so they can stream videos or surf the Internet. The Odyssey also offers…

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Added by Erik Nachbahr, CISSP on August 24, 2017 at 7:39am — No Comments

SWAPALEASE.COM UNVEILS QUARTERLY AUTO LEASE TRENDS REPORT FOR Q2 2017

Swapalease.com, the nation’s largest online car lease marketplace, today released its quarterly lease trends report for the second quarter of 2017.
(…
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Added by John Sternal on August 24, 2017 at 6:30am — No Comments

J.D. Power News, Industry Buzz, New Model Launches and Reviews

VW Microbus Coming To U.S.…

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Added by Ralph Paglia on August 23, 2017 at 6:00pm — No Comments

PUBLISH YOUR STORY FOR DISTRIBUTION IN J.D. POWER'S AUTO MAGAZINE

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Added by Ralph Paglia on August 22, 2017 at 2:30pm — No Comments

Text Messages: Google’s Wake-Up Call to Dealers

Texting is by far the most…

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Added by Mike Gorun on August 22, 2017 at 6:30am — No Comments


Vendor
How Technology Advancement Helping Manufacturing Industries to Sell their Products

Innovation is a broad idea that has come to allude to achievements in science that take into account a superior or robotized arrangement. While the clearest advantage to change in a private venture is expanded profitability - which converts into a lower cost structure- - some…

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Added by Emma Miah on August 22, 2017 at 2:00am — No Comments

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