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August 2017 ADM Blog Posts (106)


Vendor
Traffic Attribution vs. Sales Attribution: What’s the Holy Grail of Marketing Measurement?

Part 1 of a 2-part blog discussing the value and pros and cons of Traffic vs. Sales…

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Added by Steve White on August 31, 2017 at 7:00am — No Comments

Consumer Attention Spans Are… SQUIRREL!

If you haven’t already noticed, human’s attention spans, in general, are …

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Added by Mike Gorun on August 31, 2017 at 7:00am — No Comments


Coach
Human Capital: How Teamwork Can Increase Revenue

One challenge in many dealerships is building an environment where teamwork thrives.

Salespeople are focused on their own individual commissions, not the stores; technicians are focused on the billable hours they produce, not the departments; and F&I managers want their penetration and…

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Added by Chris Miller on August 31, 2017 at 6:30am — No Comments


Influencer
Jumpstart Unveils Latest Path-To-Purchase Stats for Automotive Shopping

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that there is recent growth in interest for the Entry Luxury Sedan segment, but the segment is also drawing interest in other…

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Added by John Sternal on August 30, 2017 at 9:30am — No Comments


Dealer
Interaction isn’t ALL you should Measure: Pay Attention to What’s Working!

(Part 4 of a 4-part blog series on vehicle merchandising) 

 …

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Added by Devin Daly on August 30, 2017 at 6:39am — No Comments

Empower Your Sales Team for Better Performance

In my lifetime I have visited hundreds…

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Added by Bill Wittenmyer on August 30, 2017 at 6:30am — No Comments


Vendor
The text advantage: Why your dealership should use texting?

Text messaging is taking over...

No, this is not old news from the 1990s. It is 2017, and everybody is talking about texting. “Why, isn’t texting available for a long time and an old technology?”, one might ask. It is, but it is also the one that is currently flourishing. Stats show…

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Added by Thomas F. Jung on August 30, 2017 at 6:00am — 2 Comments


Vendor
Cars Average Decline is Double the Trucks

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …

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Added by Black Book on August 29, 2017 at 11:50am — No Comments


Agency
4 Ways Upgrading Your Car Can Save You Money This Winter

Having a car means that you can get to work, school or wherever else you would like to go on your own schedule. However, it also means that you have to spend money on insurance, gas, and maintenance. How can making upgrades to your vehicle save you money during the winter months?

 

Safer Cars Mean Lower…

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Added by Brooke Chaplan on August 29, 2017 at 9:30am — No Comments


Coach
That'll Buff Out - 5 Worst Collisions Where Drivers Survived

Every so often, you come across a crash that boggles the mind, once you learn that someone actually survived it. Here are five car accidents to wrap your mind around.

Woman Hit by Train as Mother Watches

The South Bend Tribune, in the May 21, 2014…

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Added by Rachael Murphey on August 29, 2017 at 9:00am — No Comments


Influencer
Insights: Length of Marketing Campaign Impacts Dealership ROI

Jumpstart Automotive Media recently analyzed more than 4,000 Tier-3 dealer digital marketing campaigns that ran in 2016.

The campaigns were divided into four categories based on length (1, 2,…

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Added by John Sternal on August 29, 2017 at 8:00am — 1 Comment


Vendor
Rest in Peace Multi-Point Inspections!

Since multi-point inspections became standard, dealers have followed the same old processes. A customer comes into the service drive; the service advisor checks them in; a technician takes the car,…

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Added by Ujj Nath on August 29, 2017 at 7:00am — No Comments


Agency
Google AdWords increases the number of Sitelinks for search ads

Back in November 2009 Google introduced sitelink extensions to the web. This was great as it provided search marketers to provide multiple landing destinations for their campaigns or ad-groups. Then in 2012 Google introduced the extended sitelink format which gave use the benefits of the…

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Added by Paul Wilson on August 28, 2017 at 8:30pm — No Comments


Coach
How Does Cold Weather Affect Windshield Glass?

Now is the time to start preparing for cold weather, especially if your vehicle's windshield sustained a crack or two over the summer. You probably already know that cracks can spread, sometimes seemingly overnight. What you might not be aware of is how the winter elements can affect windshield glass, causing you even further problems…

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Added by Dixie Somers on August 28, 2017 at 2:30pm — No Comments

Sales Forecast: Auto Market Continues Downward Trend in August

16.5 Million New Vehicle Sales remains an historically great year for the Car Business!

 

WardsAuto has issued a forecast calling for U.S. auto dealers to sell and deliver 1.51…

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Added by Ralph Paglia on August 28, 2017 at 2:30pm — No Comments


Coach
Pimp My Ride: Wheelchair Edition - 5 Coolest Handicap-Accessible Vehicle Mods

Just because you're in a wheelchair doesn't mean you can't have an awesome car! Check these rides out there that are not only wheelchair accessible, but downright cool at the same time.

The Segway Puma

As you would imagine from the name, the Segway Puma is not…

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Added by Rachael Murphey on August 28, 2017 at 1:00pm — No Comments


Influencer
Flick Fusion's Tim James Selected by Digital Dealer to Present Special Pre-Conference Session to Vendors at Digital Dealer 23

First-of-its-kind session for vendors and sponsors focuses on how to effectively work a booth, get more leads and maximize exhibitor ROI

 

Urbandale, IA--August 28,…

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Added by Timmy D. James on August 28, 2017 at 7:30am — No Comments


Vendor
Want to own every Organic spot on the 1st page of Google & Bing?

Now with FrontPage you can! This may sound like an outlandish claim, until you see the Magic first hand!

Our program, is 100% Organic, no bots no proxies, no digital imprint on your website - 100% approved by Google.

We are the only company in the World…

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Added by Jason Kathman on August 28, 2017 at 7:30am — No Comments


Influencer
Dealership Buy/Sells Steady in the First Half; Increased Activity Likely in Q3 and Q4, according to The Blue Sky Report™ released by Kerrigan Advisors

 

Over 200 transactions expected for the year; dealers begin taking on equity partners, while reinsurance profits increasingly factor into buy/sells, and key manager retirements spur sales  

 

Irvine, CA – August 28, 2017 – Dealership buy/sell activity during the first half of 2017 reveals a notable willingness by auto dealers to take on minority and majority equity partners, according to analysis…

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Added by Crystal Hartwell on August 28, 2017 at 7:20am — No Comments

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Top Automotive Marketing Forum Discussions

1. Confirm and Cultivate Your HVA

Posted by Garry House on August 17, 2017

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Posted by Ralph Paglia on October 15, 2017

4. Understanding Customer Intent

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