Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Dealers, J.D. Power and its recently acquired NADA Used Car Guide are working together to provide YOU with timely marketplace insights that will help you make faster and smarter decisions, whether on the lot or at auction.
Activate your free…Continue
Added by Kris Rosychuk on August 31, 2016 at 10:55am — No Comments
In every industry, there is endless data to collect and apply to sales and marketing, all in the hopes of converting consumers to customers. Marketing strategies and campaigns, again, in any industry, can tailor this data to help drive its users down the correct path. Through all of its uses however, marketing strategies have the most in common with the goals attributed to the automotive industry. Let’s explain…Continue
Added by Aubrey Hankins on August 31, 2016 at 10:55am — No Comments
Change is necessary for businesses to grow. That’s true for the salon down the street, for the local grocery store, and for your dealership. In order to keep up with consumer wants and needs in the marketplace, it’s important to keep your eyes open and focus on trends that are inspiring shoppers to buy. Although change is necessary, most people…Continue
Added by Joey Little on August 31, 2016 at 9:26am — No Comments
All too often, a company gets intrigued with content marketing and decides to give it a try. But then, after just a couple of blogs, executives decide that there just isn’t any tangible return on their investment, or that it’s not measurable, and so lessen their content output, or abandon the initiative altogether.
In most cases this is due to poor planning…Continue
Added by sara callahan on August 31, 2016 at 6:38am — No Comments
By now, I’m sure you’ve heard about Amazon’s entry into the automotive world… something I predicted quite a while ago and covered in previous blogs.
For the moment, Amazon is functioning as simply a new research portal where consumers can find information and…Continue
Added by Joe Orr on August 31, 2016 at 6:06am — No Comments
This Week in Social Media
News for the Week of August 29
Facebook Image Recognition Software Open to Everyone
With the goal of someday applying it to live video, Facebook is open sourcing its image recognition software. …Continue
Added by Joey Little on August 30, 2016 at 8:23am — No Comments
Despite the digital disruption and new ways to research and shop online, the dealer is still an integral piece of the sales process. Consumers may do the majority of their research online, but they still want to head into a dealership to take that test drive. This means there is plenty…
Added by Larisa Bedgood on August 30, 2016 at 7:04am — No Comments
Added by David Metter on August 30, 2016 at 6:35am — No Comments
Loyalty programs are nothing new to retail. In the beginning, most consisted of simple punch cards or other basic means of tracking customer transactions. As technology improved, many programs became digitized with key tags, cards and other ways for retailers to keep track of these transactions, aside from purely manual means.
Then came big data, enabling…Continue
Added by Mike Gorun on August 30, 2016 at 5:30am — No Comments
No matter how much you may love your old car, once it becomes a money pit, you may consider junking it for good. How do you know whether it’s time to repair your old car yet again or finally unload it? Read on.
How much is your monthly car repair budget? Add up all of the repairs you’ve spent money on in the past year,…Continue
Added by Marlena Stoddard on August 29, 2016 at 10:15am — No Comments
In the past, customers were willing to bring their vehicle into a service department and wait patiently.
However, with the rise of convenience and the promise of speed in the form of express independent chains such as Jiffy Lube, regular service customers began forsaking the dealership and…
Added by Tom Cannata on August 29, 2016 at 7:00am — No Comments
This week finds us in a state of "overwhelm" .....
With all the moving parts involved in running a wholesale car operation, it's bound to happen.....
Most of the summer, everything has gone according to plan......
We've been doing our…Continue
Added by Barry Neuman on August 27, 2016 at 10:35am — No Comments
Social media marketing is growing every day as a result of increasing consumer activity across social platforms. Currently, 90% of young adults aged 18 to 29 use social media—which explains why social affects…Continue
Added by Joey Little on August 26, 2016 at 8:41am — No Comments
No matter what industry you’re in, mobile accessibility affects the everyday lives of everyone.
The world has become mobile accessible from every direction. From online shopping, keeping in touch with friends and/or family, to purchasing a vehicle, the mobile experience has become the standard for any sort of internet experience. Individuals in every arena…
Added by Aubrey Hankins on August 26, 2016 at 8:30am — No Comments
Think about the value propositions most dealerships present to consumers. Free car washes, fast transactions, oil changes, low prices, etc. They’re all so similar that, in reality, they cease to differentiate one dealer from another. The simple fact that they aren’t unique just about negates the offer for consumers when they consider who to buy from.
Added by Chris Miller on August 26, 2016 at 5:26am — No Comments
Smartphones are responsible—in a BIG way—for how the automotive market is changing. Not only are consumers more mobile, they’re also empowered to access more information than ever before while on the go. They have the power of Google in their pockets, and they aren’t afraid to use it. Everything from vehicle comparisons to consumer reviews to feedback about specific dealerships is available…Continue
Added by Joey Little on August 25, 2016 at 10:07am — No Comments
Jumpstart Automotive Group, a leading media, insights, and marketing solutions company, today officially unveiled a new logo and announced it is changing its name back to Jumpstart Automotive Media. The name change reflects the evolution of Jumpstart’s business and the market it serves, and the new logo signifies the company’s growth and…Continue
Added by John Sternal on August 23, 2016 at 11:00am — No Comments
Today’s socially connected consumers have changed the tide in the automotive industry, from top to bottom. However, the dealership must also change, in the way that they collect data and use social media. Every day there is an increase to the number of consumers using social data and social media. Facebook has 1.7 Billion users, and Twitter and Instagram have almost half a Billion users. Customers are also using…Continue
Added by Aubrey Hankins on August 23, 2016 at 10:03am — No Comments
Added by Joey Little on August 23, 2016 at 9:30am — No Comments
A dealership's CRM is at the heart of its entire sales operation.
Choosing the right CRM for your dealership is exceedingly important in its success. However, when the purchase of the new CRM has been completed, there are still a few key items that need to be covered before the…
Added by Aubrey Hankins on August 22, 2016 at 9:30am — No Comments