Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Dealers, J.D. Power and its recently acquired NADA Used Car Guide are working together to provide YOU with timely marketplace insights that will help you make faster and smarter decisions, whether on the lot or at…Continue
Added by Kris Rosychuk on August 31, 2016 at 10:55am — No Comments
In every industry, there is endless data to collect and apply to sales and marketing, all in the hopes of converting consumers to customers. Marketing strategies and campaigns, again, in any industry, can tailor this data to help drive its users down the correct path. Through all of its uses however, marketing strategies have the most in common with the goals attributed to the automotive industry. Let’s explain…Continue
Added by Aubrey Hankins on August 31, 2016 at 10:55am — No Comments
Change is necessary for businesses to grow. That’s true for the salon down the street, for the local grocery store, and for your dealership. In order to keep up with consumer wants and needs in the marketplace, it’s important to keep your eyes open and focus on trends that are inspiring shoppers to buy. Although change is necessary, most people…Continue
Added by Joey Little on August 31, 2016 at 9:26am — No Comments
All too often, a company gets intrigued with content marketing and decides to give it a try. But then, after just a couple of blogs, executives decide that there just isn’t any tangible return on their investment, or that it’s not measurable, and so lessen their content output, or abandon the initiative altogether.
In most cases this is due to poor planning…Continue
Added by sara callahan on August 31, 2016 at 6:38am — No Comments
By now, I’m sure you’ve heard about Amazon’s entry into the automotive world… something I predicted quite a while ago and covered in previous blogs.
For the moment, Amazon is functioning as simply a new research portal where consumers can find information and…Continue
Added by Joe Orr on August 31, 2016 at 6:06am — No Comments
Ariana enjoys blogging and nurtures interest on all most all topics. She contributes in many reputed blogs, social platforms and makes her living as a content writer. She is associated with Content Rally, is a publishing platform designed to make great stories by content creators.
Added by Ariana Smith on August 30, 2016 at 1:52pm — No Comments
Millions of people are injured in car accidents each year, which is scary to think about when you are one of the drivers out there. Most people don’t think about getting in an accident until it happens, and they may not know what to do. It’s important to be prepared because it can be hard to think in the heat of the moment.
Most people wait for paramedics where…Continue
Added by Eileen O'Shanassy on August 30, 2016 at 10:00am — No Comments
This Week in Social Media
News for the Week of August 29
Facebook Image Recognition Software Open to Everyone
With the goal of someday applying it to live video, Facebook is open sourcing its image recognition software. …Continue
Added by Joey Little on August 30, 2016 at 8:23am — No Comments
Despite the digital disruption and new ways to research and shop online, the dealer is still an integral piece of the sales process. Consumers may do the majority of their research online, but they still want to…
Added by Larisa Bedgood on August 30, 2016 at 7:04am — No Comments
Added by David Metter on August 30, 2016 at 6:35am — No Comments
Whether you like it or not, email marketing will always come in handy as long as you’re checking your email.
This week on Think Tank Tuesday, Paul will give you 3 tips that will help you improve your email marketing exponentially. By taking these marketing tips and putting them into action, your open rates and click through rates may increase! Watch people engage more with your business and brand by utilizing this week’s Think Tank Tuesday in…Continue
Added by Paul Potratz on August 30, 2016 at 6:04am — No Comments
Loyalty programs are nothing new to retail. In the beginning, most consisted of simple punch cards or other basic means of tracking customer transactions. As technology improved, many programs became digitized with key tags, cards and other ways for retailers to keep track of these transactions, aside from purely manual means.
Then came big data, enabling…Continue
Added by Mike Gorun on August 30, 2016 at 5:30am — No Comments
Added by John Rash on August 29, 2016 at 11:15pm — No Comments
No matter how much you may love your old car, once it becomes a money pit, you may consider junking it for good. How do you know whether it’s time to repair your old car yet again or finally unload it? Read on.
How much is your monthly car…Continue
Added by Marlena Stoddard on August 29, 2016 at 10:15am — No Comments
In the past, customers were willing to bring their vehicle into a service department and wait patiently.
However, with the rise of convenience and the promise of speed in the form of express independent chains such as Jiffy Lube, regular service customers began forsaking the dealership and…
Added by Tom Cannata on August 29, 2016 at 7:00am — No Comments
If you are involved in an accident in San Francisco but you are not at fault, you might think that the onus for your property damage and injuries should rest with the at-fault driver. Although hypothetically you may be right, if you want to recover for your damages and injuries, there is a good likelihood that you will have…Continue
Added by Ben Jansen on August 28, 2016 at 8:00am — No Comments
When you drive or operate a commercial motor vehicle (CMV), you have a higher standard of liability. Whether it is the truck drivers that a company employs, what the company transports, the mechanical stability of the fleet, or the driver’s safety when they are in transport, there are many ways that…Continue
Added by Ben Jansen on August 28, 2016 at 8:00am — No Comments
This week finds us in a state of "overwhelm" .....
With all the moving parts involved in running a wholesale car operation, it's bound to happen.....
Most of the summer, everything has gone according to plan......
We've been doing our…Continue
Added by Barry Neuman on August 27, 2016 at 10:35am — No Comments
LinkedIn is making moves to be one of the largest social media platforms for professionals. The shift is growing toward more members who are looking for freelance work and members who are growing into entrepreneurship.
LinkedIn has capitalized on this with Profinder. But how does this relate to you as a business or a job seeker? Watch this week's Hard Facts with Samantha for more information on how this will help you find the right career…
Added by Paul Potratz on August 26, 2016 at 9:35am — No Comments
Social media marketing is growing every day as a result of increasing consumer activity across social platforms. Currently, 90% of young adults aged 18 to 29 use social media—which explains why social affects…Continue
Added by Joey Little on August 26, 2016 at 8:41am — No Comments