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Featured ADM Member Blog Posts – August 2015 Archive (65)

Identifying Customer Intent through Conversion & Incentives

Dealer websites today are filled with conversion widgets. In most cases, customers will choose only one form or call-to-action (CTA) to convert on. If the CTA that they chose was “value my trade,” then you can be pretty sure that the value of their trade-in is their hot button. Or perhaps they filled out a credit application. Those may be pretty low-funnel…

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Added by David Metter on August 13, 2015 at 5:30am — No Comments

How To Implement 11 Facebook Best Practices for Car Dealers

Facebook "How To's" for Automotive Marketers Proven To Generate Increased Customer Engagement Results

Rupert Murdoch said if you want to motivate people, you have to engage their minds and their hearts... A truism whether in life or…

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Added by Ralph Paglia on August 12, 2015 at 7:30am — 1 Comment

Vertical Video: If You Can’t Beat Them, Join Them

Ever since cellphones gained video recording capability, people have insisted on shooting video vertically. Despite all the harassment and corrections received from peers when sharing a vertical video - “Hold the phone sideways!” - Some things never change. Those black bars that bookend the video when taken vertically certainly aren’t the most attractive. They…

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Added by Timmy D. James on August 12, 2015 at 5:30am — No Comments

Your Hispanic Consumer: Part 2

Discover Your Market: Your Hispanic Consumer Part II

Marketing to Various Acculturation Levels

Everyone knows they need to market to Hispanic consumers, and if you don’t know, here’s a little secret: You need to market to Hispanic consumers!

Here’s quick run-down of why: 

  • There are over 56 MILLION…
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Added by Joey Little on August 11, 2015 at 8:07am — No Comments

Does Your Dealership Target The Right People On Social Networks?

Are You Targeting the Right Audience on Social Media?

“Hey, pay attention to us! No…wait, you’re not buying our product. Um…how about YOU?”

Does this confusion remind you…

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Added by Ralph Paglia on August 11, 2015 at 3:30am — No Comments

Discover Your Hispanic Market: Part 1

Connecting With Your Hispanic Consumer

Hispanic consumers in the U.S. have spoken; they are shopping for brands that affirm their culture

and empower them as individuals. Over 56 million strong, this is a population that does not want to be sold to and highlighted, but rather included. Proud of a rich culture,…

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Added by Joey Little on August 10, 2015 at 9:49am — No Comments

Is Giving Up Profit A Smart Path To Customer Loyalty?

A dealer in Washington state has taken a highly unusual - and unheard of - path to customer retention and loyalty.

According to Automotive News, Denver Morford,…

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Added by Mike Gorun on August 10, 2015 at 9:00am — No Comments

How to Achieve an Empty Inbox on a Daily Basis

         

           For many of us email management isn’t always a top priority, but perhaps that is something we need to change. By doing so, you can cut the clutter; reduce your stress and delegate tasks to your employees and coworkers.

            One of our team leaders utilizes a method he calls the 3D…

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Added by Paul Potratz on August 9, 2015 at 1:00pm — No Comments

Filming With Drones

                       As you know, we are constantly researching technology, trends, and best practices for our clients. This includes finding the best way to film dealership footage.

            Our team is use to attaching their cameras to a jib crane system in order to achieve a wide shot for our clients. Which,…

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Added by Paul Potratz on August 8, 2015 at 1:00pm — No Comments

75% of the World’s Leaders Are on Twitter

Tweet Your Leaders…#75 of 99 Things to Know About Social Media with Joey Little

Many people still remember writing letters to their congressmen or senators whenever they had an issue, a complaint, or feedback. It took paper, pens, envelopes, and stamps—as well as quite a bit of determination in order to get the attention of someone in a leadership position.…

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Added by Joey Little on August 7, 2015 at 9:40am — No Comments

3 Things Dealers Should Ask Every Potential Vendor (and the surprising answers to seek)

There are currently hundreds of major digital marketing companies in the automotive industry calling, emailing, and sending smoke signals to influencers and decision-makers at dealerships across the country. I say "hundreds" because I don't want to count them up, but it could actually be thousands. The…

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Added by J.D. Rucker on August 7, 2015 at 6:07am — 1 Comment

FCA Must Buy Back 500,000 Trucks: Opportunity Awaits

In the largest buy back action in U.S. history, the National Highway Traffic Safety Administration (NHTSA) and Fiat-Chrysler America (FCA) have agreed that, in addition to paying a $105 million fine, FCA will offer to buy back 500,000 RAM pickup trucks from consumers. The value FCA has to pay consumers for their vehicles is extremely consumer friendly - the…

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Added by Chris Miller on August 7, 2015 at 6:00am — No Comments

Mobile Shoppers are Serious. Here's How to Connect With Them.

If your dealership has a mobile website, you are probably aware that 30 to 50 percent of your total website traffic are mobile users. You also know these mobile users are performing actions with their smartphones that are aligned with serious shopping behavior. In a…

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Added by David Metter on August 7, 2015 at 5:30am — No Comments

Subi Ghosh from Dealer Authority with host Joey Little

Subi Ghosh, Dealer Authority’s Executive Vice President of Marketing Joins Host Joey Little for talk on Digital Strategy and Women in Automotive

Listen to podcast here - …

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Added by Joey Little on August 6, 2015 at 12:00pm — 1 Comment

Facebook’s Floating Video

Much like the rest of the social media world, Facebook is continually changing. One aspect they have been working on and improving is their approach to videos.

Thankfully, the days of scrolling through your news feed and…

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Added by Paul Potratz on August 6, 2015 at 7:18am — 1 Comment


Influencer
Doug Van Sach Joins 3 Birds as Vice President of Analytics & Insight

Industry veteran heads development of industry-leading analytics and reporting platform

Chapel Hill, N.C. – August 6, 2015 – 3 Birds Marketing, provider of fully responsive marketing solutions to the automotive industry through the integrated Wire 3.0 platform, is proud to announce Doug Van…

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Added by Paul Mirek on August 6, 2015 at 7:00am — 2 Comments

This Week in Social Media with @SocialLittleMan

Social News for the Week of August 3, 2015

Google+ Gets Focused

With more and more people flocking to Google+, the site continues to improve the user experience.  With its latest improvements, Google is rethinking some things and making…

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Added by Joey Little on August 5, 2015 at 1:00pm — 1 Comment

Why LinkedIn Is Essential for Company Executives

As far as content marketing goes, the most popular types of content educate and help your audience make informed decisions. It’s not enough, however, to simply write a blog article and slap it on your company’s website. All content (great or otherwise) needs syndication of some sort. This could be through newsletters, via social media, or other avenues.…

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Added by sara callahan on August 5, 2015 at 6:00am — No Comments

You're losing great leads every day

How You Can Sell a Car to Your Customers' Neighbors

You're losing sales every month, and by making this one simple change you can put a stop to missing high-converting leads. On this week's Think Tank Tuesday, I cover how you can turn all of your sales into…

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Added by Paul Potratz on August 4, 2015 at 2:00pm — No Comments

Discover Your Millennial Market

Millennials as Social Influencers: DO Talk to Strangers

Despite the instruction of their parents, today’s youngsters have discovered that talking to strangers may not be a bad idea. Now in their mid-teens to mid-30s, millennials have grown into adult consumers and discovered that the most valuable…

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Added by Joey Little on August 4, 2015 at 7:41am — No Comments

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