Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
More people in the world own smartphones than toothbrushes, so if your dealership isn’t already taking notice of the impact mobile marketing has on today’s shoppers, it’s time to sharpen the focus and zero in on how…Continue
Added by Joey Little on August 31, 2015 at 2:26pm — No Comments
What is PowerDealer?
In addition to being where I work, PowerDealer is an app that is best described as Web-based dealer management software that provides car dealers with access to their own dealership's retail transaction data, alongside those same data points…Continue
Added by Thomas Morris on August 30, 2015 at 5:30am — No Comments
Our team has outlined 10 tips, tricks, and best practices for sales and gaining new business.
Added by Paul Potratz on August 29, 2015 at 9:00am — No Comments
One of the most difficult things businesses seem to struggle with in the their online marketing efforts is social media. While it's not new by the web's standards, businesses have only just begun to tap into its true potential over the last couple of years.
In the automotive industry, car dealers who previously questioned the value of…Continue
Added by Mark Frost on August 28, 2015 at 1:00pm — No Comments
Smart businesses everywhere are using social media to help them build and improve their fan bases in order to increase brand awareness and boost sales. So what makes them so smart? They know social media is where it’s at for companies that…Continue
Added by Joey Little on August 28, 2015 at 9:57am — No Comments
No doubt you have heard the saying “happy wife, happy life”, right? Of course, I think we all have. The same concept holds true for your customers. We live in an age where word of mouth, reviews, and referrals can make or break a company. When you make a customer happy, your chances of them coming back time and again will increase. Which, in turn, will cause them to…Continue
Added by Paul Potratz on August 28, 2015 at 9:30am — No Comments
Many dealers aren't taking advantage of using content as a way to generate sales. On this week’s episode of Hard Facts, Samantha is covering how you can start implementing action items that will not only increase the resourcefulness of your site but will increase your SEO as well.
Added by Paul Potratz on August 28, 2015 at 7:57am — No Comments
An interesting study has been going on for the last 6 month over at Twitter. As it was increasingly seeing users use the platform for brand interactions, the company decided to see just how much of an impact those interactions had. Users were identified that had at some point interacted with a brand’s Twitter account for customer service and 14,000 were surveyed.…Continue
Added by Jeannine Fallon on August 27, 2015 at 1:00pm — No Comments
Finding your target market is a key part of a successful marketing strategy. Whether you want to highlight new inventory, promote an event, grow your service department’s customer base, or simply boost business, defining your ideal audience is key.
It’s easy to be generic when marketing because the…Continue
Added by Joey Little on August 27, 2015 at 12:55pm — No Comments
In automotive marketing, timing is everything. Purchasing a new car, making large repairs, or even changing auto insurance are all major decisions that consumers often don’t take lightly. Therefore, it’s imperative for auto marketers to…Continue
Added by Larisa Bedgood on August 27, 2015 at 11:59am — No Comments
Have you ever walked down the street and all of a sudden had your phone alert you that you’re near a Starbucks or Walgreens, automatically displaying your loyalty card in Apple Passbook or Google Wallet? Or perhaps you have received push notifications from Waze and other apps that deliver real-time notifications based on your location. As consumers increasingly…Continue
Added by David Metter on August 27, 2015 at 9:00am — No Comments
Still in Beta, Blab.im is a chat app marketers and various other users are keeping their eyes on. Similar to Periscope, its live streaming functionality allows groups of up to four to video chat simultaneously.…Continue
Added by Joey Little on August 26, 2015 at 11:57am — No Comments
Written by Barry Courter
J.D. Power’s Power Information Network and PowerDealer are giving dealers the data they need to stay competitive in the marketplace.
Want to know whether young girls aged 12 to 16 prefer Coca-Cola in a bottle or in a can? You can bet Coke bottlers know that info and a whole lot more, and armed with that information…Continue
Added by Ralph Paglia on August 26, 2015 at 11:00am — No Comments
According to an article in Inc., the Disney…Continue
Added by Mike Gorun on August 25, 2015 at 6:30am — No Comments
Employees are the lifeblood of your dealership and have the most impact on your customer loyalty. If that sentence made you cringe, you probably aren’t doing all you can to ensure your employees are actively engaged and have the tools and guidance necessary to fully do their jobs. Marketing to…Continue
Added by Joey Little on August 24, 2015 at 3:31pm — No Comments
What does it take to really make it worth the effort?
We use search engines to find what we want on the Internet, so the common perception is that our product or service needs to be found on Google or we can’t sell anything.
Well, maybe or maybe not. There are a few…Continue
Added by Steve Tamulewicz on August 24, 2015 at 8:30am — No Comments
In little less than a decade, social media has exploded from being a part-time diversion for students to a staple in everyday consumer life. Today, 73% of the U.S.…Continue
When handling Internet leads, the lack of response by customers, the appointments that don’t show and the unrealistic expectations often frustrate internet managers and dealers. Show and closing rates in the low to mid-teens is not uncommon, compared to the total number of leads received.
I thought I would share some best practices from my observations working…Continue
Added by David Metter on August 24, 2015 at 5:30am — No Comments
Email Marketing is an important strategy, which when performed properly and effectively, it will set you above the rest of the competition. Our team has outlined their Best Practices, which formulate and structure our Email Marketing.
BUILD ACCURATE & TARGETED LISTS
This is the most important rule when sending emails for any…Continue