Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
More people in the world own smartphones than toothbrushes, so if your dealership isn’t already taking notice of the impact mobile marketing has on today’s shoppers, it’s time to sharpen the focus and zero in on how…Continue
Added by Joey Little on August 31, 2015 at 2:26pm — No Comments
What is PowerDealer?
In addition to being where I work, PowerDealer is an app that is best described as Web-based dealer management software that provides car dealers with access to their own dealership's retail transaction data, alongside those same data points…Continue
Added by Thomas Morris on August 30, 2015 at 5:30am — No Comments
Our team has outlined 10 tips, tricks, and best practices for sales and gaining new business.
Added by Paul Potratz on August 29, 2015 at 9:00am — No Comments
One of the most difficult things businesses seem to struggle with in the their online marketing efforts is social media. While it's not new by the web's standards, businesses have only just begun to tap into its true potential over the last couple of years.
In the automotive industry, car dealers who previously questioned the value of…Continue
Added by Mark Frost on August 28, 2015 at 1:00pm — No Comments
Smart businesses everywhere are using social media to help them build and improve their fan bases in order to increase brand awareness and boost sales. So what makes them so smart? They know social media is where it’s at for companies that…Continue
Added by Joey Little on August 28, 2015 at 9:57am — No Comments
No doubt you have heard the saying “happy wife, happy life”, right? Of course, I think we all have. The same concept holds true for your customers. We live in an age where word of mouth, reviews, and referrals can make or break a company. When you make a customer happy, your chances of them coming back time…Continue
Added by Paul Potratz on August 28, 2015 at 9:30am — No Comments
Many dealers aren't taking advantage of using content as a way to generate sales. On this week’s episode of Hard Facts, Samantha is covering how you can start implementing action items that will not only increase the resourcefulness of your site but will increase your SEO as well.
Added by Paul Potratz on August 28, 2015 at 7:57am — No Comments
An interesting study has been going on for the last 6 month over at Twitter. As it was increasingly seeing users use the platform for brand interactions, the company decided to see just how much of an impact those interactions had. Users were identified that had at some point interacted with a brand’s…Continue
Added by Jeannine Fallon on August 27, 2015 at 1:00pm — No Comments
Finding your target market is a key part of a successful marketing strategy. Whether you want to highlight new inventory, promote an event, grow your service department’s customer base, or simply boost business, defining your ideal audience is key.
It’s easy to be generic when marketing because the…Continue
Added by Joey Little on August 27, 2015 at 12:55pm — No Comments
In automotive marketing, timing is everything. Purchasing a new car, making large repairs, or even changing auto insurance are all major decisions that consumers often don’t take lightly. Therefore, it’s imperative for auto marketers to…Continue
Added by Larisa Bedgood on August 27, 2015 at 11:59am — No Comments
Have you ever walked down the street and all of a sudden had your phone alert you that you’re near a Starbucks or Walgreens, automatically displaying your loyalty card in Apple Passbook or Google Wallet? Or perhaps you have received push notifications from Waze and other apps that deliver real-time…Continue
Added by David Metter on August 27, 2015 at 9:00am — No Comments
Still in Beta, Blab.im is a chat app marketers and various other users are keeping their eyes on. Similar to Periscope, its live streaming functionality allows groups of up to four to video chat simultaneously.…Continue
Added by Joey Little on August 26, 2015 at 11:57am — No Comments
Written by Barry Courter
J.D. Power’s Power Information Network and PowerDealer are giving dealers the data they need to stay competitive in the marketplace.
Want to know whether young girls aged 12 to 16 prefer Coca-Cola in a bottle or in a can? You can bet Coke bottlers know that info and a whole lot more, and armed with that information…Continue
Added by Ralph Paglia on August 26, 2015 at 11:00am — No Comments
Black Book® and Fitch Ratings, Inc., today released their latest joint vehicle depreciation report, showing that overall vehicle depreciation is expected to reach between 14.0% – 14.5% by the end of 2015, and the main factor driving depreciation rates will be rising used vehicle supply, varying by vehicle segments. Click here to download the full report.
Fitch does not believe marginally rising…
Added by Black Book on August 26, 2015 at 10:25am — No Comments
You can't just run your TV commercials for video pre-roll. If you haven't secured the viewers' attention in the first five seconds, they will press the "SKIP NOW" button. Stop letting those leads slip away. This week on Think Tank Tuesday, learn how to create an effective pre-roll, and download…Continue
Added by Paul Potratz on August 26, 2015 at 7:30am — No Comments
Media reports have indicated that 100 million cars have been under recall since the start of 2014, with 74.2 million in 2014. According to Swapalease.com, vehicles under recall may not have a transfer processed until paperwork can be provided of the completed service. According to Swapalease.com, this added safety measure generates an additional step in the transfer process but is a necessary part to ensure vehicle safety.
Recalls Part of the OEM Marketing Strategy?…
Added by John Sternal on August 26, 2015 at 6:22am — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.
According to analysis by Black Book, a handful of segments are showing distinct depreciation patterns over the past 16 weeks. In contrasting patterns, the Full-Size pickups have depreciated just 1.8% while the Entry-Level…Continue
Added by Black Book on August 26, 2015 at 6:18am — No Comments
MAPECU was originally designed in 2002 as the worlds most advanced and configurable MAF to speed/density converter for facilitate MAF elimination, MAF removal or MAF conversion. Either of these terms has been used to describe eliminating the mass air flow sensor in a vehicle and converting to MAP (speed/density) load sensing. Previous MAF elimination or MAF removal devices used a “chip” to configure the fuel table, perhaps with some crude manually adjustable…Continue
Added by Angel Joana Hall on August 26, 2015 at 5:02am — No Comments
As long as you have a valid licence and a means of making payment, you shouldn’t have any difficulty in renting a car, an SUV, or even a minibus when planning your next family holiday. This means that, even if you live in the city and don’t own a car or only own a small compact vehicle, you can fit all of the family, your luggage, and even take a friend for your son or daughter, and have room for everything in the vehicle that you will use. In fact, there are a number of benefits to renting…Continue
Added by tony croose on August 25, 2015 at 10:05pm — No Comments