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Featured ADM Member Blog Posts – August 2014 Archive (69)


Influencer
The Mighty Autonomous Car

Your everyday routine keeps you busy with the truckload of tasks that you have to handle. Between work and picking up groceries and laundry, your mind was probably on the deadline of your assignment when you hit the car beside yours while parking. Paying attention, contrary to what many would say, is now no more a…

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Added by Tim Kaye on August 30, 2014 at 8:08am — 1 Comment


Influencer
How Joystick Controlled Cars Making Life Easier for Handicapped People

When a person is disabled or physically handicapped, it does not mean that it will stop him from enjoying the joy of driving. Suppose a family member or someone you care about is physically challenged. It's painful to see all the time that they need to depend on someone whenever they need…

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Added by Tim Kaye on August 29, 2014 at 5:30am — No Comments

Don’t Let Your Video Become a Flash In the Pan

There’s no doubt that video marketing, in general, has become increasingly important in today’s world. Google has the search market cornered which is why, as marketers, it is important to pay close attention to the changes they make. However, did you know it’s even more important to pay attention to the second largest search engine in the world? You might think that I’m…

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Added by Brian Cox on August 29, 2014 at 4:34am — 6 Comments

Conversions For Sale's Recent Press Release Announcing our GoLifted Site

Brand New Lifted Truck Industries Presence Bolstered By GoLifted.org Site

GoLifted.org is a New Lifted Truck market guide for consumers that builds product awareness, lends market education, and presents current Lifted Truck Upfit manufacturers

STANDISH, Maine, Aug. 27, 2014…

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Added by David DeSantis on August 28, 2014 at 2:15pm — No Comments


Influencer
How Simply Getting the Job Done Can Be a Bad Thing

Working at a car dealership often takes its toll on employees. The demands of a fifty, sixty or seventy hour work week often leaves the employee exhausted, mentally and physically. Generally, these employees are not clock-watchers, they are your commissioned sales people, your technicians, your management staff and they…

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Added by Richard Holland on August 28, 2014 at 5:07am — 2 Comments


Influencer
Are These Excuses Keeping You From Test Chatting Live Chat Vendors?

“My dog ate my homework.”

For anyone who went through the United States’ public school system since the 1970s, this should be a very familiar excuse. And it may very well be the same excuse some dealers use to avoid doing their homework of test chatting their…

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Added by Lisandra Ramos on August 27, 2014 at 12:30pm — No Comments

Social Media: When Marketing Becomes Mocketing

Social media can be a tricky thing...

Finding and publishing content that a business’s audience will both enjoy and interact with can be challenging. And as Facebook exposure for business pages is increasingly diminishing, businesses are more dependent on audience engagement than ever for those elusive likes, shares and…

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Added by sara callahan on August 27, 2014 at 5:00am — 1 Comment


Influencer
Didn't Email Marketing Die a Couple of Years Ago?

I know I read it somewhere. Email was dead. The spam filters won. Facebook won. Texting won. Dropbox won. Something or another killed off email marketing and it's apparently been dead for the last couple of years.

Then again, the data doesn't support the notion. People are still checking their email…

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Added by Jon Lamb on August 26, 2014 at 11:35pm — No Comments

Boost Your Dealership Reputation With Employee Recognition



Danielle Rainwater, Reputation Management Specialist
by Danielle Rainwater, Reputation Management Specialist

For many dealerships, employee recognition is very important and there are many ways a company can choose to do this. When a dealership implements an employee recognition program properly it can be…

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Added by CDK Global on August 26, 2014 at 2:13pm — 3 Comments

Hand-raiser leads and why I love them.

This is my first blog post here, please don't hate me too much for my rambling or poor writing skills.

Recently a woman name Danielle Anderson posed a question about handling hand raiser leads from Chrysler.  I've never worked with Chrysler, but I assume they are the same as the GM "gift grabber" leads…

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Added by Justin Grubb on August 26, 2014 at 9:00am — 13 Comments

What Is a Customer’s Location Data Worth?

Geo-targeting and geo-fencing technology has been around for many years.

Some social networks use it and provide businesses with ways to show customers offers and specials based on their current location. However, for the most part, these are application-specific. An individual would need to download…

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Added by Mike Gorun on August 26, 2014 at 3:00am — 2 Comments

ADP Dealer Services Becomes CDK Global (Yes, I am Serious!)

ADP Announces Post-Spin Name of its Dealer Services Business



HOFFMAN ESTATES, ILADP Dealer Services, Inc., a division of…

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Added by Ralph Paglia on August 26, 2014 at 1:11am — No Comments

Service - If you build it, will they really come? Can you attract off-Brand business?

Good afternoon ADM Community Members - We`ve always toyed with the idea of expanding our Service to service other makes and models and I would appreciate your insight on this topic.

Has anyone out here successfully had any amount of their customer base actually service the other vehicles…

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Added by Ken Beam on August 25, 2014 at 9:00am — 6 Comments

The Single Worst Thing A Dealership Can Do In Video Marketing

It has long been considered a best practice in search engine optimization and search engine marketing to use deep linking to take searchers to the exact content they are searching for, rather than simply directing them to your home page.

If the searcher is not taken directly to the content they are…

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Added by Brian Cox on August 25, 2014 at 4:00am — No Comments

Adding Chat is not enough! Four tenets of successful chat

Just sticking chat on your dealership and hoping for some more leads and sales is like throwing up a banner an expecting traffic to flow into the door. A banner may have its place in a comprehensive marketing plan, but by itself, won’t make a significant difference in car sales. And so it is with live chat. A blinky icon with a smiling face may generate a few conversations, but it won’t generate the…

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Added by Big Tom LaPointe on August 24, 2014 at 2:00pm — No Comments


Influencer
Get Your Customers Properly Engaged with Your Dealership

I know. It's a buzzword. It's impossible to keep track of number of times experts in the car business have used the word "engagement" when describing how to get more customers. Engage on social. Engage on search. Engage on YouTube. Engage on your website. It's a mess but it's still important to be engaged with…

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Added by Jon Lamb on August 24, 2014 at 1:50pm — No Comments


Influencer
When Advertising A Discounted Price, Are You FTC Compliant?

Excellent example of dealer disclosing how they arrived at the Advertised Discounted Price. AND it's FTC Compliant AND a performing VDP designed for high volume, quality lead generation all launched from SRP - how does a potential car buyer NOT engage?…

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Added by Ken Lees on August 23, 2014 at 6:06am — No Comments

Automotive Advertising Should be as Close to Perfect as Possible

It really should go without saying, but we've seen so many of low effort attempts at advertising over the last few months that it became necessary to bring the topic up. Your advertising should be amazing every time.

We've seen poor creative being passed off as banner ads, poor-quality ads being…

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Added by Paul Accinno on August 22, 2014 at 7:18pm — No Comments

Help First, Sell Second with Chat

Selling comes naturally for many of us in the car business...

In most conversations, people in the automotive industry have a tendency to turn the conversation with the techniques we've been taught - building rapport, qualifying, leading the conversation, listening…

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Added by Jeffery Sterns on August 21, 2014 at 11:30pm — 8 Comments

Car Sellers Refine Pitch to Women

Among Millennials, 53% of Car Buyers Are Female Cathy Anderson, right, owner of Woody Anderson Ford, a Huntsville, Ala., dealership, discusses a car with Connie Hicklen. Shawn Poynter for the Wall Street Journal…

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Added by Anne Fleming on August 21, 2014 at 1:30pm — 6 Comments

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