Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
The All-New 2015 Subaru WRX and STI in North Jersey.
The team at Ramsey Subaru in North Jersey reviews the newly designed 2015 Subaru WRX and STI. The 2015 Subaru WRX features the all-new 268hp Direct-Injection Turbocharged Engine that produces…Continue
Added by Jonathan Morales on August 30, 2014 at 7:30pm — No Comments
Your everyday routine keeps you busy with the truckload of tasks that you have to handle. Between work and picking up groceries and laundry, your mind was probably on the deadline of your assignment when you hit the car beside yours while parking. Paying attention, contrary to what many would say, is now no more…Continue
Happy Friday, Auto Dealers! As always, ActivEngage has the top 10 most interesting automotive articles from around the web --RIGHT HERE!
In this week’s post you’ll learn why you might be annoying your sales leads, what space station droplet tests could mean for the auto industry, and much more! Check them out!Continue
Added by Lisandra Ramos on August 29, 2014 at 9:47am — No Comments
When a person is disabled or physically handicapped, it does not mean that it will stop him from enjoying the joy of driving. Suppose a family member or someone you care about is physically challenged. It's painful to see all the time that they need to depend on someone whenever they…Continue
Added by Tim Kaye on August 29, 2014 at 5:30am — No Comments
There’s no doubt that video marketing, in general, has become increasingly important in today’s world. Google has the search market cornered which is why, as marketers, it is important to pay close attention to the changes they make. However, did you know it’s even more important to pay attention to the second largest…Continue
Brand New Lifted Truck Industries Presence Bolstered By GoLifted.org Site
GoLifted.org is a New Lifted Truck market guide for consumers that builds product awareness, lends market education, and presents current Lifted Truck Upfit manufacturers
STANDISH, Maine, Aug. 27, 2014…Continue
Added by David DeSantis on August 28, 2014 at 2:15pm — No Comments
Working at a car dealership often takes its toll on employees. The demands of a fifty, sixty or seventy hour work week often leaves the employee exhausted, mentally and physically. Generally, these employees are not clock-watchers, they are your commissioned sales people, your technicians, your management staff and they…Continue
When it comes to negotiating with a car dealer, what’s the comfort level of men and women? Swapalease.com, the nation’s largest online car lease marketplace, was interested to take the pulse of car shoppers around the country. According to their findings, women are now warming up to the negotiation process. Click here to see the complete findings.
An online survey was presented to more than 1,000 drivers…
Added by John Sternal on August 27, 2014 at 12:47pm — No Comments
For anyone who went through the United States’ public school system since the 1970s, this should be a very familiar excuse. And it may very well be the same excuse some dealers use to avoid doing their homework of test chatting their…Continue
Added by Lisandra Ramos on August 27, 2014 at 12:30pm — No Comments
Wantalease.com, the nation’s first online car lease marketplace for new lease deals, says Buick and Toyota highlight some of the best car lease deals leading up to the Labor Day auto sales. The Toyota RAV4 and Avalon lease offers have fallen -15.6% and -12.1%, respectively, since July. Meanwhile, the Buick Regal Premium and Lacrosse lease offers represent some of the most aggressive deals for national customers on the site. Click…Continue
Added by John Sternal on August 27, 2014 at 11:15am — No Comments
Finding and publishing content that a business’s audience will both enjoy and interact with can be challenging. And as Facebook exposure for business pages is increasingly diminishing, businesses are more…Continue
Nowadays the importance of digital marketing is obvious for every single car dealership out there. It is so difficult to increase sale with the use of the internet if you do not know exactly what you are doing. With this in mind, does your digital marketing department actually do a great job? It is quite difficult to assess something like this but here are some things that you should remember.
Check your Facebook page and your…Continue
Added by Derek Crowden on August 27, 2014 at 2:00am — No Comments
I know I read it somewhere. Email was dead. The spam filters won. Facebook won. Texting won. Dropbox won. Something or another killed off email marketing and it's apparently been dead for the last couple of years.
Then again, the data doesn't support the notion. People are still checking their email…Continue
Added by Jon Lamb on August 26, 2014 at 11:35pm — No Comments
One of the many byproducts of training in so many dealerships is that you get to observe all the different ways people do things. Like how they answer the phone or talk to a customer in the service drive.
Over the years, I’ve made it a point to take note of some of the ways Advisors and Managers blow their customer up in the service drive and I thought I would share with you my observations and my Top 5.…Continue
Added by Leonard Buchholz on August 26, 2014 at 2:25pm — No Comments
|by Danielle Rainwater, Reputation Management Specialist|
For many dealerships, employee recognition is very important and there are many ways a company can choose to do this. When a dealership implements an employee recognition program properly it can be…Continue
You could have the most talented team on paper, but how can you know they're the right fit? Many businesses struggle with this issue when hiring new team members and promoting current employees. …Continue
Added by Paul Potratz on August 26, 2014 at 11:37am — No Comments
How does your dealership acquire its most desirable pre-owned inventory? Aren’t the vehicles you previously sold your best candidates…aren’t they the vehicles your market wants most and that hold their gross best?
Sure they are. Trouble is, given the increasing buy cycle gap, most dealers aren’t seeing the trade opportunities for such models as they’d like. …Continue
Added by Jeff Cotton on August 26, 2014 at 9:00am — No Comments
This is my first blog post here, please don't hate me too much for my rambling or poor writing skills.
Recently a woman name Danielle Anderson posed a question about handling hand raiser leads from Chrysler. I've never worked with Chrysler, but I assume they are the same as the GM "gift grabber"…Continue
Some social networks use it and provide businesses with ways to show customers offers and specials based on their current location. However, for the most part, these are application-specific. An individual would need to download…Continue
HOFFMAN ESTATES, IL – ADP Dealer Services, Inc., a division of…
Added by Ralph Paglia on August 26, 2014 at 1:11am — No Comments