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Featured ADM Member Blog Posts – August 2013 Archive (88)


Influencer
Tips for choosing dealership live chat software

More and more auto dealers see the value of an effective live chat strategy for their website, and choosing the right software is critical to help ensure a strong return on investment (ROI). Successfully managing live chat in-house requires a commitment of manpower…

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Added by Big Tom LaPointe on August 30, 2013 at 10:57pm — No Comments

Volvo crafts coupe concept to add 'emotional value'

Volvo crafts coupe concept to add 'emotional value'

Volvo today released details of the Concept Coupe that previews a new styling  direction aimed at giving the brand more emotional appeal. The concept will  debut at next…

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Added by Jon Floyd on August 30, 2013 at 1:24pm — No Comments

7 Tips to Handle the Issue of Price

Tip No. 1: Avoid the Myth — “Salespeople create numbers and managers create gross.” This statement is a myth. How well a salesperson establishes a relationship with a customer and asks questions that uncover wants, needs, emotions, previous buying patterns, communication styles, the customers HFG (hope for gain) and more will determine gross profit more than anything a manager can ever do.

 

A salesperson must create a buying environment and experience that transcends…

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Added by Mark Tewart on August 30, 2013 at 9:00am — No Comments

You Never Saw Them Coming – Engaging Online Buyers Who Don’t Submit

It is becoming more difficult and less cost effective for dealerships to attract customers through traditional lead paths. Privacy and spam concerns, as well as years of mismanaged lead programs, have soured the consumer on using quote forms on either dealership or third-party research sites.  In fact, according to JD…

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Added by Myril Shaw on August 30, 2013 at 6:49am — No Comments


Influencer
Learn To Fail Profitably In Lead Generation



Is there such a thing as failing profitably? In the world of lead generation, this may sound like a very dangerous idea. After all, the only real measure for a company’s continued survival is its success in …

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Added by Bill Cosgrove on August 29, 2013 at 11:38am — No Comments


Coach
Is Your Facebook Brand Page Being Marked as Spam?

From Tier10 Lab by Ally Reis

A recent survey conducted by Komfo, the social media marketing suite provider, studied 9,000…

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Added by Auto Digital Marketing on August 29, 2013 at 10:21am — No Comments


Influencer
Being Different Makes A Difference

Being different will get you more service business, according to a recent study published by Google. In a study titled “The Road to Winning Drivers: What Drivers Want In the Automotive…

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Added by Richard Holland on August 29, 2013 at 6:09am — 1 Comment


Influencer
15 Safe, Affordable, Fuel Efficient Vehicles For Teens

15 SAFEST VEHICLES

So your teen has just turned 16 and they are begging for a new ride. It would be impractical to say, “No, you are on your own”, but you also have enough common sense not to buy your ticking-time-bomb teen a new vehicle and unleash them on the road. I’m sure you weren’t contemplating doing this. Have you looked at teen driving statistics lately? Are you certain your…

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Added by Scott Parrott on August 28, 2013 at 1:20pm — 1 Comment


Influencer
5 Questions to Ask A Car Dealer Before You Buy

 

Print

1. WHERE DID YOU PURCHASE THE VEHICLE?

Based on the answer to this question, you can infer a lot about the car you are interested in purchasing. For instance, if the answer is, “we bought the car at a fleet auction hosted by the Department of Transportation”, then you can be assured the vehicle has been serviced religiously every 2,000-3,000 miles.…

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Added by Scott Parrott on August 28, 2013 at 10:43am — No Comments


Coach
AutoCon2013 is Giving Away Tickets to a Cirque du Soleil Show!

 

What would make the AutoConnections Conference and Exposition experience better? How about a Cirque du Soleil show? We're giving away 2 pairs of tickets to 2 lucky winners for a show during their stay at the conference. For those of you already attending the conference or thinking about registering, this would be a perfect way to spend one of…

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Added by Auto Digital Marketing on August 28, 2013 at 8:30am — No Comments


Influencer
DealerCentric Names Roger Hilterbrandt Executive Vice President of Sales and Strategy

Digital Automotive Veteran Joins Consumer Auto Finance Innovator

 

Mission Viejo, CA–August 28, 2013–DealerCentric, the pioneer and leader in interactive online auto credit applications, today announced that digital automotive veteran Roger Hilterbrandt has been appointed Executive Vice President of Sales and Strategy. Hilterbrandt joins DealerCentric as the company prepares to launch a next generation eLending solution to the…

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Added by Crystal Hartwell on August 28, 2013 at 8:30am — No Comments

Is it cheaper to buy or lease a car?

Leasing or Buying?

watch video

Added by Jon Floyd on August 28, 2013 at 7:37am — No Comments

MERCEDES-BENZ SALES JUMP 22.5% IN JULY FOR SEVENTH RECORD MONTH OF 2013

MERCEDES-BENZ SALES JUMP 22.5% IN JULY FOR SEVENTH RECORD MONTH OF 2013

Retail volumes gain 10.6% to exceed 180,000 units YTD

MONTVALE, N.J. - Mercedes-Benz USA (MBUSA) today reported July sales of 26,423 units, an 18.5% boost over the 22,294 units sold in July 2012. Retail volumes at Mercedes-Benz reached 23,648 for the month—gaining 22.5% over the…

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Added by Jon Floyd on August 28, 2013 at 7:30am — No Comments

#Subaru May Sales are Best in Company History

SUBARU MAY SALES ARE BEST IN COMPANY HISTORY

May sales of 39,892 shatter previous monthly records • Forester monthly sales increased 38 percent over May 2012 • Subaru year-to-date sales are up 21 percent

Cherry Hill, N.J., -  Subaru of America, Inc. today…
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Added by Jon Floyd on August 28, 2013 at 6:30am — No Comments


Influencer
What We Can Learn From The CBS – Time Warner Cable Dispute

About a month ago, Time Warner Cable blacked out CBS in several major markets including Los Angeles, New York and Dallas, because of a dispute with CBS over pricing for retransmission fees. Both sides, of…

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Added by sara callahan on August 28, 2013 at 6:15am — 2 Comments


Influencer
Six Key Touch Points To Increase Service Retention Part 2

Watch Think Tank Tuesday this week to see the final key touch points to keep your service bays full and clients coming back for more!

Added by Paul Potratz on August 27, 2013 at 11:11am — No Comments


Influencer
Auburn Volkswagen's Channel of Choice for Communicating Value to Their Customers



Ellen Jones, Cobalt Product Marketing Manager
by Ellen Jones, Senior Product Marketing Manager

Matthew Welch, General Manager/Principal of Auburn Volkswagen gets it. He gets that the…

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Added by CDK Global on August 27, 2013 at 10:00am — No Comments


Influencer
How to Leverage Three Credit Trends Affecting Auto Sales

2013 is shaping up to be a good year for auto retailers, with sales expected to top 15 million for the first time since 2007. Several contributing factors to this success are credit-related, with more consumers qualifying for loans, lengthier terms and rising interest rates.

 

In its June 2013 State of the Automotive Finance report, Experian documents that subprime loans are on the rise again and that consumers within all credit tiers were able to obtain financing in Q1…

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Added by Josh Vajda on August 27, 2013 at 9:54am — No Comments


Influencer
How Listening can Lead to Innovation

Steven Arsenault CEO and key innovator at One Big Broadcast explains how he conceptualized the idea for One Big Broadcast’s (New Release) “OBB Autos Showroom NXT”.

We were having lunch with Key West Ford's…

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Added by Bill Cosgrove on August 27, 2013 at 7:30am — No Comments

How to Create a Customer for Life Through Emotion

As football season approaches, I am reminded of a story that was widely publicized last spring. Joe Flacco, having just signed a $121 million contract with the Baltimore Ravens which made him the…

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Added by Mike Gorun on August 27, 2013 at 7:17am — No Comments

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