Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Michael Tyman of Professional Success, Inc.: If you are only counting the leads, you are not seeing all of the value.
Any e-commerce expert can tell you that ranking highly on major search engines, such as Google, Yahoo, and Bing, is the keystone of a thriving digital presence. While it is a huge challenge to optimize your site to outrank your opponents in the…Continue
Added by Richelle Farley on August 5, 2011 at 3:55pm — No Comments
"There are three types of lies: Lies, damned lies, and statistics." - Disraeli (or possibly Courtney), Circa 1890
"There are three types of lies: Lies, damned lies, and Internet Experts." - Keith Shetterly, 2011
There are many reasons why your search engine rankings can drop, and unfortunately, many times car dealers are at the mercy of Google and the other search engines. Google is earnest in their mission to provide the most relevant content to their customers, so they provide tips and suggestions for how content providers can rank highly for their relevant terms. Below are some things that could cause your car dealership website to be…Continue
I had my "It's a Wonderful Life" George Bailey moment today: If I wasn't around and had never been born, my dealer's OEM website vendor would have been able to sell a monster PPC campaign because she's "done one for her husband's small business" using the $100 Google Small Business PPC Gift Card they got in the mail, my dealer's Google Reviews would be adrift in a sea of…Continue
Added by Ralph Paglia on August 3, 2011 at 2:37pm — No Comments
Everyone has worked with Negative Nellie and Cantankerous Craig and seen how they can poison the waters of progress with their hater-aide. Their less than inspiring attitude spread like a cancer through what was once an optimistic and forward moving team. To managers and fellow peers, it is easy to identify the Nellies and Craigs and see the impact they have on team…Continue
Added by Stephanie Young on August 2, 2011 at 7:00am — No Comments
Published On: June 20, 2011
“The Revolution Will Not Be Televised, But You Can See it on YouTube!” Presented by Mark Dubis at the 10th Digital Dealer Conference.
Car dealers everywhere need to beware of one major paradigm shift: the proliferation of online social media and user-generated communities. Your…Continue
Added by Richelle Farley on August 1, 2011 at 5:26pm — No Comments
It is almost hard to comprehend how fast mobile Internet usage is growing. According to Google, more smartphones were sold last year than PCs. It's predicted that 50% of Americans will have a smartphone by the end of the year and that there will be 10 billion mobile Internet devices in 2012, up from the 2 billion that are activated today. A child is more likely to own a cell phone than a book!
How is that going to impact the car buying experience and your online strategy? …Continue
Added by Ali Amirrezvani on August 1, 2011 at 7:21am — No Comments