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Featured ADM Member Blog Posts – August 2011 Archive (49)

Maximizing Online Inventory Exposure





Michael Tyman of Professional Success, Inc.: If you are only counting the leads, you are not seeing all of the value.



Any e-commerce expert can tell you that ranking highly on major search engines, such as Google, Yahoo, and Bing, is the keystone of a thriving digital presence. While it is a huge challenge to optimize your site to outrank your opponents in the…

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Added by Richelle Farley on August 5, 2011 at 3:55pm — No Comments

From the Trenches Series: Lies, Damned Lies, and Internet Experts

‎"There are three types of lies:  Lies, damned lies, and statistics." - Disraeli (or possibly Courtney), Circa 1890



"There are three types of lies:  Lies, damned lies, and Internet Experts." - Keith Shetterly, 2011

 

From the Trenches:  PPC.  This multi-part blog series will be…

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Added by Keith Shetterly on August 5, 2011 at 12:30pm — 13 Comments

Keep Your Dealer Site on the Top of Google’s SERP

There are many reasons why your search engine rankings can drop, and unfortunately, many times car dealers are at the mercy of Google and the other search engines.  Google is earnest in their mission to provide the most relevant content to  their customers, so they provide tips and suggestions for how content providers can rank highly for their relevant terms.  Below are some things that could cause your car dealership website to be…

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Added by Ali Amirrezvani on August 5, 2011 at 7:04am — 2 Comments

Every Time You Google an Angel Gets Its Wings

I had my "It's a Wonderful Life" George Bailey moment today:  If I wasn't around and had never been born, my dealer's OEM website vendor would have been able to sell a monster PPC campaign because she's "done one for her husband's small business" using the $100 Google Small Business PPC Gift Card they got in the mail, my dealer's…

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Added by Keith Shetterly on August 3, 2011 at 8:00pm — 14 Comments

Google Invention Shakes Up Search Engine Optimization Industry

Added by Ralph Paglia on August 3, 2011 at 2:37pm — No Comments

Sales Performance Training: Managing Superstars

Everyone has worked with Negative Nellie and Cantankerous Craig and seen how they can poison the waters of progress with their hater-aide.  Their less than inspiring attitude spread like a cancer through what was once an optimistic and forward moving team.  To managers and fellow peers, it is easy to identify the Nellies and Craigs and see the impact they have on team…

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Added by Stephanie Young on August 2, 2011 at 7:00am — No Comments

Build Your Brand by Engaging Customers Online







“The Revolution Will Not Be Televised, But You Can See it on YouTube!” Presented by Mark Dubis at the 10th Digital Dealer Conference.



Car dealers everywhere need to beware of one major paradigm shift: the proliferation of online social media and user-generated communities. Your…

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Added by Richelle Farley on August 1, 2011 at 5:26pm — No Comments

Today's Salespeople Suck!

Today's Salespeople Suck!

A few weeks ago I was involved in a discussion on another website where the statement was made, “we do know there there's a dearth of talent on the floor”. My brain (fairly or unfairly) translated this into “today’s salespeople suck”. The post then went on to theorize…
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Added by Ed Brooks on August 1, 2011 at 8:27am — 38 Comments

Take Advantage of Google Mobile Ads

It is almost hard to comprehend how fast mobile Internet usage is growing.  According to Google, more smartphones were sold last year than PCs.  It's predicted that 50% of Americans will have a smartphone by the end of the year and that there will be 10 billion mobile Internet devices in 2012, up from the 2 billion that are activated today.  A child is more likely to own a cell phone than a book!

 

How is that going to impact the car buying experience and your online strategy? …

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Added by Ali Amirrezvani on August 1, 2011 at 7:21am — No Comments

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