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Featured ADM Member Blog Posts – August 2011 Archive (49)

The Lost Metric: TRUE Customer Service

Caring: The Lost Art

Recently, I had a BAD experience with my long time vendor partner: TK Carsites while launching several new web sites for one of my clients: Jeff Batta owner of Marlboro Nissan and now the proud…

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Added by Timothy Martell on August 31, 2011 at 11:12am — 4 Comments

Tall Tales in the Retail World: Sales and Management Training

I am a vertically enhanced female which I normally see as a benefit, except when I am trying to buy clothing.  Most of the clothing options for women do not come with a choice for inseam or length.  This often leaves me in the dressing room wondering if I can pull of this dress being too short or do these jeans look like capris or a fashion faux pas.  I am…

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Added by Stephanie Young on August 31, 2011 at 7:00am — 2 Comments

Is Your Social "Stock" in Rapid Decline?

Opportunities Begin with Problems

When considering from where the next big media spike will occur one simply needs to look for a big glaring problem. For it is where problems are created that new opportunities emerge. It seems clear to me now that it is the growing paradox of social networking that will spawn the next genius multi-$ billion giant. So what is the…

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Added by Timothy Martell on August 30, 2011 at 1:00pm — 8 Comments

Your Digital Lot Sucks

So, you market well to your website:  Use it across your advertising, put the URL on t-shirts, do fantastic SEO, and run PPC campaigns that would make Best Buy weep with joy.  Got your Social Media sending people there, too.  After all, we know that everybody (90%+) shops online now!  Success for your dealership is…

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Added by Keith Shetterly on August 30, 2011 at 4:00am — No Comments

Millennials and Your Brand on Social Networks



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Added by Ralph Paglia on August 29, 2011 at 9:00pm — No Comments

An Automotive Chat with Ralph Paglia

Automotive industry thought-leader Ralph Paglia shares what he considers to be the most important skills for dealerships to possess in today’s automotive marketplace.

Ralph Paglia did not intend to have a career in the automotive industry. After taking a job at his friend’s father’s Volkswagen dealership, Ralph found…

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Added by Justin Braun on August 29, 2011 at 9:00am — No Comments

Paid Social Media Content Placements; Are They Worth It?

How Valuable Are Social Media Sponsorships?

Blog posts and videos have the highest value for marketers…

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Added by Ralph Paglia on August 29, 2011 at 12:30am — No Comments

IM@CS Giving Away One Dealer Staff Pass To DrivingSales Executive Summit!

Ready to attend the most progressive dealer marketing event in the Auto Industry and don't know how to talk a decision maker into the $699 early bird ($999 at-the-door) price? IM@CS is giving away one entry to the DrivingSales Execute Summit in Las Vegas (Bellagio) October 9-11, just before the JD Power & Associates Internet Round Table at Red Rock. If you win, you just need to get there!

 

Simply go to …

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Added by Gary May on August 28, 2011 at 8:23pm — No Comments

Dealer.com Receives $30M Investment from Accel Partners

Accel Puts Over $30M In Digital Marketing Platform For The Auto Industry Dealer.com

Dealer.com
 written by LEENA RAO…
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Added by Ralph Paglia on August 28, 2011 at 4:00pm — 1 Comment

Embraceing The Social World

Life has changed, the way we sell cars has changed, business, in general, has changed. Now, it's time to embrace it, or fall by the way side. We live in an exciting social world where the new economy is more social in nature. Why? Because we are an untrusting lot. We are putting less and less stock in traditional advertising and more and…

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Added by David Johnson on August 25, 2011 at 2:45pm — 2 Comments

Who is Erik Qualman? Keynote Speaker at the 11th Digital Dealer Conference

If you've never heard of Erik Qualman, Keynote speaker for the 11th Digital Dealer Conference & Exposition, check out this video. 

 

 

Erik Qualman has recently advised/given…

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Added by Arnold Tijerina on August 25, 2011 at 9:00am — No Comments

Automotive Website Awards Ceremony October 7th in Las Vegas

I would like to invite members of this community who are going to Las Vegas for the fall conferences to add the AWA Ceremony to your agenda.  The Automotive Website Awards recognize the best technology, products, and services offered to car dealers.

 

The ceremony and…

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Added by Brian Pasch on August 24, 2011 at 8:30am — 1 Comment

Amongst fading Google+ Hype, Facebook Announce's it's Perfect Circle

Facebook announced updated privacy settings today and for the first time one might actually consider them impressive. I mean after years of menus and menus and more menus filled with menus of drop downs with menus...(you get the point) - they have simplified the process with privacy options right at the wall page level. Of course, I expect people will still bitch and complain because hey!…

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Added by Timothy Martell on August 24, 2011 at 8:09am — No Comments

Failure is an Option, Quitting is Not

Dreams are often the seeds in which goals are grown from, but it takes acting on a dream to achieve a goal.  Sometimes big goals can be as overwhelming as a football field to a five year old.  Like that scared five year old, we can let a daunting task get in the way of our success because of a fear of failure. When engaging in…

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Added by Stephanie Young on August 24, 2011 at 6:30am — No Comments

April Rain’s Guide to Automotive Conferencing.

So after the last couple conferences I have blogged a recap, highlighting tips shared with me, or ones I have learned though personal experience.  Because a number of people have commented on these tips, I have decided to make a master list of what I have learned from my…

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Added by April Rain on August 24, 2011 at 6:00am — 26 Comments

Facebook Advertising for Car Dealers

Promote your dealership with Ads on the most popular social network being used by the majority of people who buy new and used cars...

Reach your dealership's potential…
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Added by Ralph Paglia on August 23, 2011 at 7:30am — No Comments

Book Review: "Car Guys versus Bean Counters"

Book Review of:  "Car Guys vs Bean Counters. The Battle for the Soul of American Business," by Bob Lutz



Review by David Ruggles

                                                                                   

The automotive world has been waiting for this book for months.  Lutz gave a preview to a group at a fleet conference I attended in Las Vegas last summer, where he received a Lifetime Achievement Award from the Automotive Fleet and Leasing Association (AFLA).   His… Continue

Added by David Ruggles on August 22, 2011 at 1:51pm — 1 Comment

More Statistics on Facebook Fatigue

I think on a personal level we all know we use Facebook less and less over time and are generally bored with the experience.  According to NielsenWire the average amount of time spent on Facebook per user has gone down every month this year - dropping from 7 hours 25 minutes in January to 6 hours 20 minutes per month until they abruptly stopped making that data available.

 

Feb. 11: -10.8%

Mar. 11: -0.1%

Apr. 11: -3.0%

May 11: -0.8%

 

This has…

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Added by Stan Bradbury on August 22, 2011 at 10:06am — 4 Comments

The "Be One with Vin at DD11" Giveaway is back! | 5 Easy ways to Enter, 5 Easy Ways to Win!



The Official Be One with Vin Giveaway!

5 Easy ways to enter, 5 easy ways to win.

 

 

Post "Be One with Vin at DD11" on the VinSolutions' Facebook Fan Page |…

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Added by Joseph Little on August 22, 2011 at 8:42am — No Comments

Learn How IntellaCar’s NEW iPad Solution Drives Sales … Now Available For All Makes!

 

I am writing this post to announce that IntellaCar has completed a successful Pilot program.  Sales consultants using IntellaCar at several leading Toyota Dealers over a four month period experienced the following successes:

  • Increased sales volume – 2 to 4 more vehicles per sales consultant
  • Higher gross profits – up 30% for sales consultants using Intellacar
  • Improved customer satisfaction – up 47%

 …

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Added by Philip Zelinger on August 21, 2011 at 2:30pm — No Comments

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