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Featured ADM Member Blog Posts – August 2010 Archive (53)

"Free" Whats the Catch!

Over the past month we have seen an incredible increase in dealer enrollment on MyDealerReport.com. It probably has something to do with our site now being “free” for dealers to setup and manage their accounts. Most dealers are…

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Added by John H. Isaac on August 31, 2010 at 7:30am — No Comments

HOW TO: Respond when Social Media Attacks Your Brand

by Stephanie Marcus
Originally Posted on Mashable






For all the praise that brand advertisers have for social media, they must be aware that it’s very much a double-edged sword. And for all the free marketing, advertising and brand promotion via Facebook, Twitter, Foursquare, and other platforms used to…
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Added by Gary Weinberg on August 30, 2010 at 11:30am — 1 Comment

Google AdWords Extensions and Sitelinks; New Search Engine and Display Advertising for Car Dealers!

Google AdWords Sitelinks and Extensions Provide New Search Engine and Display…

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Added by Ralph Paglia on August 30, 2010 at 3:30am — No Comments

Brian Pasch Reviews New DealerFire Platform

DealerFire Websites Stand Out From The Crowd







I had the opportunity to review the latest enhancements to the DealerFire website platform this week with the presentation coming from company

founder Eric Hoopman.

Last year DealerFire was one of the nine award winning companies in the 2009 ASMA Study. (…

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Added by Matthew Cole on August 27, 2010 at 9:14am — No Comments

Here`s an EBlast ala Ken Beam that went out to approx. 14,000 clients last night. *How are you creating your EBlasts in order to engage & attract Clients? *Share some ideas on this thread!

*Please share this Digital Ad with your co-workers, friends & family members too. Thank you.…



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Added by Ken Beam on August 27, 2010 at 8:30am — No Comments

NFL Players Love Appearing in Local Television Advertising



Football season is just around the corner, so naturally many local businesses are linking up with some of their city’s NFL starts, as they seek to get a leg up on competitors and capture market share.



In Miami, where superstar athletes are becoming commonplace in the glitzy city, the Dolphins' Brandon Marshall will be broadcast not only on Sundays catching passes,…

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Added by Blue Dog Productions on August 26, 2010 at 8:04am — 1 Comment

Should You Outsource Social Media?





This might be the dirty little secret that no one wants to admit. That if they had their druthers, they would outsource their social media activities. Why? Because what they won’t admit is that social media is a big time suck and furthermore, they might not even admit that they are tired of “engaging” every day. Why? because they didn’t know it was going to be like this.



It’s hard to be “On” every day isn’t it?



There is the pretty side of social… Continue

Added by Gary Weinberg on August 25, 2010 at 8:47pm — 5 Comments

How is your Communication Bridge at your Dealership?



Have you ever been in your dealership where you have to explain to someone what he or she needs to do? They look at you and you see them nodding, but you are not sure they “get” what you mean.



From their perspective, the commentary in their head is saying,

” I hope he does not ask me what they just said. I have no idea what he means and I don’t want to look stupid or lose my job. Go away, go away, go away”.…

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Added by Glenn Pasch on August 25, 2010 at 4:39am — No Comments

Facebook Killing Microsites

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Added by Ralph Paglia on August 22, 2010 at 3:30pm — 9 Comments

New Twitter Browser Button For Tweeting Vehicles Found Online

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Added by Ralph Paglia on August 21, 2010 at 5:00am — No Comments

Streamlining the Sales Process

Dealers use a variety of software applications as part of their sales process. Using too many software applications requires a lot of duplicate data entry and jumping through different tools. This can create errors and slow down the process.



Here is a scenario of how customer information flows through a typical deal:

  • Customers submits a lead on the internet
  • Lead transfers to Internet lead management tool which is used to set an…
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Added by Matt Watson on August 20, 2010 at 7:47pm — 9 Comments

Dealership Name as URL for Facebook Pages - With Dealer Examples



Custom Usernames for Facebook Pages Become URL Subdomains



Facebook works to create a trusted environment, especially around Facebook Pages. This environment helps define the identities of the people and brands with…
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Added by Ralph Paglia on August 20, 2010 at 4:00am — 12 Comments

Facebook Places Relies on Smart Phones

Facebook Places

Who. What. When. And now Where.

Share Where You Are

"Best. Concert.…
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Added by Ralph Paglia on August 20, 2010 at 3:00am — No Comments

Facebook Places; Car Dealer Field Guide

A Car Dealer Field Guide to Using Facebook Places…

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Added by Ralph Paglia on August 19, 2010 at 10:00pm — No Comments

Moving the Metal Through Social Media; Presentation File Download

Automotive News Dealer Intelligence Webinar:
Moving the Metal Through Social Media…

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Added by Ralph Paglia on August 19, 2010 at 12:30pm — No Comments

Facebook Places Takes on FourSquare

Facebook Places

Facebook executives yesterday announced the launch of Facebook Places, which seems to be taking on popular location based applications such as Foursquare and Gowalla. Facebook Places will allow people to use the GPS on their mobile phones to let friends know exactly where they are.



Facebook Places Facebook Places is available immediately on the latest version of Facebook's iPhone app and, for other advanced mobile…

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Added by Brian Pasch on August 19, 2010 at 5:30am — 1 Comment

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