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August 2010 ADM Blog Posts (102)

Social Media Generates Sales -- CONTENT Baby, CONTENT!

Content is the answer to how to sell via social media. The easiest example is in the history of radio: Advertisers drew people to listen with interesting content and then did commercial announcements. This "hook'em and sell'em" device transited nicely to TV. And it's transiting to social media, as well! Give people a short and interesting mini-article, funny video, human-interest story, and THEN give them a link to your site/inventory/contact…


Added by Keith Shetterly on August 17, 2010 at 2:30pm — 16 Comments

Penske and Social Media

Okay, this one got my attention. VP of Penske: "Mulcahey says frequent users of social media don’t mind hearing about an auto service special now and then. But try to connect more than that and it’s intrusive. She also is reluctant to give dealership employees access to social media, fearing some may spend half the day socializing. So far she’s seen some benefit using social media to recruit potential employees. Beyond that, though, Mulcahey says, she has “not found any real business…


Added by Keith Shetterly on August 17, 2010 at 1:00pm — 8 Comments

Facebook Profile Pages Becoming Irrelevant - What does this mean for Dealership marketing?

Yesterday the great website released an observation and a quick study to back it up. The upshot is people rarely visit Facebook pages - even the pages of close friends. Facebook has become all about the Live Feed. Think of it as Twitter without the… Continue

Added by Ed Brooks on August 17, 2010 at 4:44am — 9 Comments

Free 16 Week Automotive SEO Course Filling Up Quickly

Automotive SEO Study I would like to encourage all ADM members of car dealerships who want to learn more about Search Engine Optimization to join a historic study of a scale that has never before been undertaken.

The Automotive SEO…


Added by Brian Pasch on August 16, 2010 at 6:17pm — 2 Comments

Is There A Doctor In The House?

“I play a doctor on television”……………..

……..would you let him operate on you? Probably not- yet we still see time and time again people holding “Internet Marketing, Management,

Director and/or Guru” titles in dealerships who have absolutely no right

being at the helm of the Internet Sales Department ship. He or she

interviewed well for the job, threw around the right buzz words and was

convincing enough to get an offer letter. He or she talked a good…


Added by Dave Page on August 16, 2010 at 9:54am — No Comments

5 Key Benefits of Monitoring Your Client’s Brand on Social Media

From an agency perspective, many utilize social media monitoring at the request of a client who either doesn’t know much about it, or depends on their agency to educate them. With no client direction, it can be a bit difficult to decipher the first steps of what to monitor, who the players are, and the information that will prove valuable to your client.

Volume, Influence and Sentiment are metrics that will come in handy once these five benefits are… Continue

Added by Gary Weinberg on August 16, 2010 at 9:07am — No Comments

What Makes Social Media Trustworthy to Car Buyers?

Why do Car Buyers seem to be so willing to convey trust onto Social Media information sources originating from the Web?

One thing that makes social media marketing powerful is consumers’ trust in “people like them”—their friends, family and other online peers. Marketers want to tap into that trust through the power of earned media or by engaging in a conversation with consumers, where social…


Added by Ralph Paglia on August 16, 2010 at 12:30am — No Comments

Colorado Dealers Association Launches Innovative Dealer Summit

Colorado Dealers

I am very pleased to see that more local state association are creating upscale events to educate their members on digital marketing, automotive advertising, and…


Added by Brian Pasch on August 15, 2010 at 9:00pm — No Comments

Pixel Management Webinar Presented by Dale Pollak - Aug 23

The auto industry has recognized the used car department as the cornerstone of variable profitability. However, there are significant challenges facing dealers today due to a more transparent, Internet-driven marketplace. Dale Pollak, a leading used car expert and best selling author, will present Pixel Management, conditions and metrics necessary for effective used car on-line merchandising.…


Added by Ed Brooks on August 15, 2010 at 11:42am — No Comments

Google AutoThink Symposium


Added by Ralph Paglia on August 15, 2010 at 1:00am — No Comments

Turn Your Twitter Feed Into a Daily Digital Newspaper with

I want to thank Eric Miltsch for telling a mutual friend about a website tool called that turns your Twitter feed, hash-tag feeds, and Facebook feeds, into a Daily Newspaper.

Active members of this community will remember that last month I posted an article on the…


Added by Brian Pasch on August 14, 2010 at 9:00pm — 1 Comment

Google Adwords Extensions - Site Links Launched for Car Dealers

An ADM member named Anirban Das posted a Forum discussion within the…

Added by Ralph Paglia on August 14, 2010 at 5:30pm — No Comments

Twitterific: An easy to use Twitter client for your iPhone

Twitterific is an easy to use Twitter client for your iPhone. You can login using multiple accounts, do quick Twitter searches and filter tweets. One can also look for trends in

unified timelines, direct messages and faves. There are also separate

conversation threads and customisable visual themes and layouts.

It also shortens URLs automatically along with email and fast RTs and text compression to fit your…


Added by Anirban Das on August 13, 2010 at 10:25pm — No Comments

Business Travelers Using Facebook And Twitter

Business travelers rank adjusting travel plans, making dinner reservations and checking into hotels as three of the top four “must have” mobile applications, according to a new survey from KRC Research

and commissioned by Omni Hotels & Resorts.

Besides taking care of travel matters, the survey found business travelers use mobile and social applications to take care of personal items, explore the local area and connect with friends and family.

Tom-Santora-Omni Checking the…


Added by Anirban Das on August 13, 2010 at 10:00pm — No Comments

I'm sick to my stomach over what all of the "dealer centric" vendors are doing to an unnamed dealership "who has 100,000 plus views of a video roasting them on youtube".

Hey vendors-congrats on supporting the consumer advocate group that is trying to promote their own agenda at the expense of this poor dealer.

By now the dealer has been outed, and I will not contribute, as so many of you have at the expense of the dealer, in order to make yourself look like an "answer bank" on reputation mgt and how important it is not to piss off a customer.........really???...... no you think that a dealer who has invested MILLIONS of dollars in a… Continue

Added by Scott Falcone on August 13, 2010 at 6:39pm — 14 Comments

Initial Review of Reynolds WebMakerX 2.0 Shows Improvements

What a difference a year can make. In the case of Reynolds & Reynolds, that year was well spent re-engineering their website inventory modules to create a product called WebMakerX© 2.0.

The process of reviewing car dealer website platforms has started in earnest for the upcoming 2010 ASMA Awards. The 2010 Awards will be announced at the… Continue

Added by Brian Pasch on August 13, 2010 at 2:00pm — 3 Comments

What is the Key Ingredient for a Successful Dealership Website? By Mitch Lipon

What is the key ingredient that goes into a successful dealership website? SEO? Design? Ease of use? Given the time, I’m sure we could come up with a very long list of “ingredients” that could be argued as the most important. I’m sure if we conducted a poll the results would be quite telling. On the flip-side of that coin is the argument that no…


Added by Katie Urbain on August 13, 2010 at 7:32am — No Comments

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