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Featured ADM Member Blog Posts – August 2009 Archive (31)

Cash For Clunkers - CARS Program Statistics and Color Commentary

C.A.R.S. Program Statistics as of Wednesday, August 26th, 2009

Dealer Transactions

Number Submitted: 690,114

Dollar Value: $2,877,900,000

Payments Received by Dealers to Date: Less than 1%

Cash-Flow Damage to Dealership Balance Sheets to Date: Priceless

84% of trade-ins… Continue

Added by Auto Digital Marketing on August 29, 2009 at 4:10pm — 2 Comments

ADM Content Direct Access URL Shortcuts

Based on several requests received from members who would like to access the ADM Professional Community without being required to enter all the characters within: into their browser address bar (too much typing), and the community's mission of being a resource to all our automotive professional members, we have created… Continue

Added by Auto Digital Marketing on August 29, 2009 at 2:00pm — No Comments

Online Display Advertising - Clicks are Only Part of the Picture

How Much Time People Really Spend with Ads

Clicks don’t give the full picture

Marketers are used to low click-through rates—but they also know the click isn’t the only way users engage with advertising. Other metrics are needed to measure the full range of interaction that might take… Continue

Added by Ralph Paglia on August 26, 2009 at 8:00am — 1 Comment

Digital Advertising versus TV Advertising; Online Display Shows Increased Effectiveness Relative to TV Campaigns

From the eMarketer Article: Display Ad Success Beyond the Click

Direct response versus delayed response

While display ad success has traditionally been measured by click-through rates, online marketers have begun looking… Continue

Added by Ralph Paglia on August 26, 2009 at 7:30am — No Comments

Are You And Your Dealership Ready For Social CRM? Part 2

As a recap from last week, we established the importance of starting to build Social CRM for your dealership. I feel there was some great conversation on how to get started; thanks for all the great comments! Today we are going to dive in to the steps necessary to get it off the ground. This is such an exciting time for the automotive industry and the potential for leveraging this new Social CRM can pay huge dividend for your dealership-- if you take… Continue

Added by Todd Smith on August 26, 2009 at 7:21am — 3 Comments

NHTSA Continues to Address Problems on the CARS Dealer Transaction Site

"We continue to address technical problems with the CARS transaction website, and have determined that the website will not be fully functional before tomorrow morning. Dealers should be assured that they will be provided time to submit pending deals equivalent to the time that was lost this afternoon while the system was down.

We will post another update tomorrow, August…

Added by Ralph Paglia on August 25, 2009 at 4:31am — No Comments

Bumblebee costume does actually ‘Transform’

Check out this great viral video a dealership created! It's a bumblebee costume that actual transforms into a Chevy… Continue

Added by Tony Guarnaccia on August 22, 2009 at 11:34am — 1 Comment

When CARS Exceeds $3 Billion In Spending - Then What?

deficit spending

As the Cash for Clunkers Olympics Sprint has officially started it will be interesting to see how these next four days play out in the greatest sales race to be hosted by the automotive industry.

The NHTSA said they were going to announce a plan to…


Added by Brian Pasch on August 21, 2009 at 10:00am — No Comments

DOT Secretary LaHood Announces Wind Down to Hugely Popular CARS Cash For Clunkers Program

Secretary LaHood Announces Wind Down to Hugely Popular CARS Program

U.S. Transportation Secretary Ray LaHood announced Thursday that after a wildly successful run, the cash for clunkers program will come to a close on Monday, August 24th at 8 p.m. EDT.

“This program has been a… Continue

Added by Ralph Paglia on August 21, 2009 at 5:00am — 1 Comment

Cash For Clunkers Program Ends on Monday at 8:00 PM

The Obama administration will end the popular $3 billion Cash for Clunkers program on Monday, giving car shoppers a few more days to take advantage of big government incentives.

The Transportation Department said Thursday that the government will wind down the program on Monday at 8 p.m. EDT. Car buyers can… Continue

Added by Ralph Paglia on August 21, 2009 at 12:00am — No Comments

Are You And Your Dealership Ready For Social CRM? Part 1

Most dealerships use a CRM application in one form or another (some better than others). Everyone is trying to track their prospects and customers a little more closely because honestly, there are currently fewer of them. I think most dealerships are now looking into their DMS to mine previous shoppers in hopes of future business. This is a good thing, and I can say without a doubt that the last 14 months have been the most gut wrenching I have experienced in the last 18 years in the automotive… Continue

Added by Todd Smith on August 20, 2009 at 1:30pm — 14 Comments

Social Networking: Is it more about Relationship Building than Selling Cars?

A large number of the car dealers now on Facebook and Twitter use their status updates to list inventory. However, the real value in joining these social networks may be the opportunity to create relationships with both customers and colleagues alike.

I will be moderating a panel on this topic on Oct. 15, 2009 during the J.D. Power and Associates 2009 Automotive Internet Roundtable at the Red Rock Resort in Las Vegas. For more information on what will be covered during this… Continue

Added by M.S. Butler on August 19, 2009 at 8:25am — 3 Comments

Automotive Social Media Summary; The Elevator Speech

Have you ever been given about 45 seconds to explain Automotive Social Media?

If you’ve ever had a hard time explaining what the heck “Social Media” is, and why it might matter to your managers or dealer principal (or your sales colleagues) here’s a little graphic that illustrates the difference between… Continue

Added by Ralph Paglia on August 18, 2009 at 12:00pm — No Comments

Automotive Social Media Rankings; Ford and Lincoln at Top of List

Ford, Lincoln Top First-Ever Automotive Social Media Rankings

ATLANTA, GA -- (Marketwire) -- 04/14/09 -- Leading social media company, Vitrue, released today the first-ever ranking of the automotive industry's most social brands, which is designed to capture a brand's share of voice across the ever-growing and influential… Continue

Added by Ralph Paglia on August 18, 2009 at 11:30am — 8 Comments

Cash for Clunkers Failed The Automotive Industry

An Open Letter to Automotive Professionals:

The Cash for Clunkers program has provided an important lesson that Congress must take to heart at this time when other sweeping measures such as national healthcare reform are being considered.

The concept of creating a stimulus package for the automotive industry had its share of detractors, but the measure was passed by Congress and was signed into law on June 24,… Continue

Added by Brian Pasch on August 17, 2009 at 10:36pm — 4 Comments


North America's top-achieving sales professionals have been studied, and 10 attitudes they practice consistently have been identified. First we will examine the attitudes that are commonly practiced by high-achieving AutoMax trained sales professionals, It is a logical place to start because it's how we see things from the inside out that causes us to change.

1. Take action.

2. Set goals.

3. Creatively visualize… Continue

Added by Craig Lockerd on August 17, 2009 at 10:00am — No Comments

Facebook Automotive Rankings Show Room For Growth

Automotive Sites Within Facebook

Facebook conducted a recent analysis of the top auto brands on Facebook and found that only one brand, Porsche, has more than 500,000 fans. Following Porsche are Audi at #2 and Ford Mustang at #3.

(click on the chart thumbnail to see full… Continue

Added by Ralph Paglia on August 15, 2009 at 7:00pm — No Comments

Online Advertising Grows but Total Ad Spending Drops Over 14%

Ad Spend Plunges 14.2%; Only Online Posts Growth

Total measured advertising expenditures in the first quarter of 2009 plunged 14.2% vs. a year ago, to $30.18 billion, according to data released today by TNS Media Intelligence. This plunge followed a 9.2% decline in Q408 as the advertising recession accelerated into the new… Continue

Added by Ralph Paglia on August 15, 2009 at 2:30pm — No Comments

Automotive Social Media Marketing Provides Opportunities to Influence Decision Makers

Automotive Marketers Gain Valuable Influence with Social Networks, but Still Struggle with ROI Measurements and Reputation Management Policies

Automotive Digital Marketers at all levels of the car business may be gaining influence within the vertical and within their own… Continue

Added by Ralph Paglia on August 15, 2009 at 12:00pm — No Comments

Online Video Advertising Versus TV Spots - Digitizing For Cost Efficiency

Online video advertising accounts for a relatively small share of overall Internet ad spending, and it is dwarfed by television advertising budgets. eMarketer projects that US online video spending will account for only 4.3% of total online ad spending, and a mere 1.6% of television ad spending. But online video advertising is growing... By 2013, eMarketer estimates online video spending will account for 11% of online ad spending and 5.5%… Continue

Added by Ralph Paglia on August 11, 2009 at 9:30am — 1 Comment

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