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Featured ADM Member Blog Posts – August 2008 Archive (22)

J. D. Power and Associates Automotive Internet Roundtable

Just finished signing up for the event (early bird special ends today (8-31-08) for dealers!) I am looking forward to this years even and really hope to expand my knowledge on social media advertising. If anyone else is attending the event, I would love to set aside some time to talk with other Digital Marketing members.

I was fortunate enough to attend Ralph Pagilia's panel last year and look forward to it again this year.

Added by Chad Karsting on August 31, 2008 at 1:59pm — No Comments

Some Perspective on Social Networks by Andrew Frank - Vice President of Research at Gartner

As vice president of research at Gartner, Andrew Frank is on top of how media companies and marketers use technology. He has directed tech strategy at companies such as Omnicom-owned Organic, Viant and Ogilvy & Mather, and has a shelf full of awards, including the 2001 Webby for "Best Music Site on the Internet."



eMarketer spoke with him about marketing with social networks and misconceptions… Continue

Added by Ralph Paglia on August 29, 2008 at 7:00am — No Comments

Most Influential Women in the Auto Industry - Forbes Autos

Great article!



Excerpt:



Still very much a boy's club, only 13 percent of top executives in the auto industry are women. Here we highlight some who are making a big impact.



by ELIZABETH BLISH HUGHES, ForbesAutos.com



Go here to read the entire article:…



Continue

Added by Jody DeVere on August 28, 2008 at 1:25pm — No Comments

AdAgencyOnline.Net To Announce New Automotive Advertising Vendors At 5th Digital Dealer Conference

Automotive advertising agencies that support AdAgencyOnline.Net – a free automotive advertising resource portal recognized by the automotive advertising industry as “The One Stop Site For All Of Your Automotive Advertising Needs” – are speculating on which automotive advertising vendor will be the next one to be featured as a “preferred vendor” on the portal. The short list is expected to include SiSTeR Technologies Video CarLot, DealMaker.Com,… Continue

Added by Philip Zelinger on August 28, 2008 at 9:30am — No Comments

Why Should Car Dealers use ADP Digital Advertising as part of their Digital Marketing Strategy?

The ADP Digital Advertising Program is designed to custom create a package that will deliver your dealership's message to more customers in your local market at a lower cost than traditional advertising channels. Traditional print media such as local newspapers are seeing their results greatly diminish due to people turning to the Internet as their primary research… Continue

Added by Ralph Paglia on August 27, 2008 at 3:30pm — 5 Comments

AdAgencyOnline.Net - Automotive Advertising Portal Promotes 5th Digital Dealer Conference

Agency Online, L.L.C. hosts of a free automotive advertising resource/networking portal – www.adagencyonline.net . Philip Zelinger is the President of Ad Agency Online, L.L.C. and host to the blog talk radio station – WAAOL, All Automotive Advertising News All The Time – that is featured on AdAgencyOnline.Net. Mr. Zelinger is recognized by the automotive advertising industry as an expert on digital marketing and his knowledge of… Continue

Added by Philip Zelinger on August 26, 2008 at 9:38pm — No Comments

Are you blogging to build your business?

Why are dealers and vendors that serve them not heating up the blogosphere?

Some Numbers -

  • Around 175,000 blogs are created EACH DAY.
  • Technorati claimed that on July 31, 2006 that they started tracking their 50 Millionth blog.
It is tough to claim your space in the blogoshpere but not impossible. The reason you see so many blogs being created daily is because most are… Continue

Added by Paul Rushing on August 26, 2008 at 6:37am — No Comments

Four New Leading Automotive Women Join AskPatty.com Panel of Experts with Georgia Brown Director of Education- National Independent Automobile Dealers Association (NIADA)

AskPatty.com Offers Free Car Advice to Women Car Buyers - Four New Women Experts Join Advisory Panel



http://www.prweb.com/releases/2008/08/prweb1218694.htm




Four New Leading Automotive Women Join AskPatty.com Panel of Experts with Georgia Brown Director of Education- National Independent Automobile Dealers Association (NIADA)



Thousand Oaks, CA (PRWEB) August 18, 2008 -- AskPatty.com, Inc.,… Continue

Added by Jody DeVere on August 24, 2008 at 7:46am — No Comments

Philip Zelinger To Discuss Automotive Advertising At The 5th Digital Dealer Conference

Philip Zelinger is the President of Ad Agency Online, L.L.C. and the host of a free automotive advertising resource/networking portal – www.adagencyonline.net . Mr. Zelinger is a recognized authority on automotive advertising which earned him an invitation to host a seminar at the 5th Digital Dealer Conference to be held at the Gaylord Texan Resort in Grapevine, Texas October 6th through… Continue

Added by Philip Zelinger on August 20, 2008 at 9:58am — No Comments

AdAgencyOnline.Net – Automotive Advertising Portal Confirms Support Of SiSTeR Technologies Video CarLot With An Encore Presentation

AdAgencyOnline.net has extended its resources into many areas that are not normally considered the responsibility of a full service automotive advertising agency. Their support of Colliers Abood Wood-Fay Realty and their Automotive Real Estate Services Group, ARESG, which specializes in the unique real estate needs of the auto industry, is a perfect example. AdAgencyOnline.Net explains that their focus is on anything that will help their auto… Continue

Added by Philip Zelinger on August 18, 2008 at 10:39am — No Comments

J. D. Power and Associates Automotive Internet Roundtable; October 7 - 9, 2008 in Las Vegas, NV

The leading event for the automotive internet sales and digital marketing industry is once again coming to Las Vegas this fall!



Automotive Internet Roundtable - 2008

October 7-9, 2008

Bellagio Resort

Las…
Continue

Added by Ralph Paglia on August 15, 2008 at 9:30pm — 3 Comments

Automotive Dealers Network Article: So, What's A MicroSite?

So, What's A MicroSite?

Written by: Ralph Paglia

During the 4th Digital Dealer Conference and Exposition in Orlando, Florida in April 2008 I listened to several speakers mention the use of microsites by dealers and attribute their knowledge of microsites to Ralph Paglia (me). I suppose being called the "Microsite… Continue

Added by Ralph Paglia on August 15, 2008 at 3:00pm — No Comments

AdAgencyOnline.Net Shares Automotive Advertising Insights From The 5th E.N.G Automotive CRM Summit

AdAgencyOnline.Net is a free automotive advertising resource/networking portal that features a blog talk radio station – WAAOL, All Automotive Advertising News All The Time. Every Thursday the popular show, “Lunch With Ralph Discussing Automotive Advertising” draws a growing audience of automotive advertising agencies, auto dealers and automotive advertising vendors who are invited to call in to learn about the “best practices” that are often… Continue

Added by Philip Zelinger on August 14, 2008 at 12:44pm — No Comments

Great Quote - Finally someone gets it!

“While Google does command anywhere from 45 to 80% of automotive traffic, this figure varies by region and leaves out a large portion of consumers who aren’t using Google,” says Swickard. “Other search engines such as MSN and Yahoo! have made great strides in forging partnerships with telecommunications giants such as AT&T. In some markets, every AT&T DSL modem installed will default the consumer to Roadrunner or Yahoo!”



“It’s a global myth that Google rules the world,” says… Continue

Added by Bob Lanham on August 14, 2008 at 7:18am — 1 Comment

Word Equity

In-text advertising is a powerful technique for helping your brand break through the in-market clutter, and it's not nearly as complicated as you might think.



The competitiveness in the automotive marketplace continues to grow, and considering the 61 new launches slated for 2007, this year will no doubt prove to be another year of marketers looking for the next silver bullet in their marketing mix.



With so many choices for the consumer, how does one stand out as a brand in… Continue

Added by Gabriel Greenberg on August 12, 2008 at 8:27am — No Comments

What has a Banana Split to do with answering your incoming email leads?

Emails are one of the most effective marketing medium in this modern era of internet. The structure and design of effective emails is therefore critical to the success of an email and digital marketing campaign. In particular the automotive sector has responded to this requirement rather smartly. Still there is much to be learnt.



Let me explain it like I am going to the Ice Cream Bar on the corner. Emails come in different shapes and flavors. You will have the plain Vanilla flavored… Continue

Added by VJ on August 11, 2008 at 12:47pm — 4 Comments

Philip Zelinger To Discuss Automotive Advertising At The 5th Digital Dealer Conference

Automotive advertising agencies have learned to rely on shared resources and “best practices” provided on Internet based automotive advertising resource/networking portals like www.adagencyonline.net as well as real world seminars including the 5th Digital Dealer Conference scheduled in Grapevine Texas at the Gaylord Palms Resort and Convention Center October 06th through October 8th, 2008. The role of the automotive advertising agency is changing along with the auto industry that is… Continue

Added by Philip Zelinger on August 11, 2008 at 11:07am — No Comments

Automotive Digital Marketing Shortcut URL's

PLEASE DO NOT USE THE www.ADPADM.NING.com URL any more! The NING.com URL has been replaced with AutomotiveDigitalMarketing.com



After experiencing what it is like to try and tell people how to get to the ADM Professional Community, I began to realize that having so many letters in the 3 primary Root Domains was a hindrance. So, I went to the queen of domain name… Continue

Added by Ralph Paglia on August 10, 2008 at 4:00pm — 2 Comments

AdAgencyOnline.Net Automotive Advertising Forum Promotes SiSTer Technologies Video Car Lot

Automotive advertising agencies, auto dealers and automotive advertising vendors rely on AdAgencyOnline.Net as a FREE automotive advertising resource/networking portal to help them find cutting edge automotive advertising technologies and applications. Recent site visitors that have tuned into the site’s blog talk radio station – WAAOL, All Automotive Advertising News All The Time – have… Continue

Added by Philip Zelinger on August 8, 2008 at 12:34pm — No Comments

The 5th Digital Dealer Conference and Exposition will be held at the Gaylord Texan Resort and Conference Center in Grapevine, Texas

5th Digital Dealer Conference and Exposition, will be held at the Gaylord Texan Convention Center in Grapevine, Texas, six minutes from the DFW airport, October 5th-8th, 2008.



“The conference had value in that I was able to see what solutions vendors were offering. It also let me know what the "state of the… Continue

Added by Ralph Paglia on August 7, 2008 at 6:00am — 1 Comment

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