Just finished signing up for the event (early bird special ends today (8-31-08) for dealers!) I am looking forward to this years even and really hope to expand my knowledge on social media advertising. If anyone else is attending the event, I would love to set aside some time to talk with other Digital Marketing members.
I was fortunate enough to attend Ralph Pagilia's panel last year and look forward to it again this year.
Added by Chad Karsting on August 31, 2008 at 1:59pm —
Automotive advertising agencies are being limited by reduced automotive advertising budgets. Conventional wisdom in the automotive advertising industry is to target the “low hanging fruit” of past customers.
Many applications are being developed to help automotive advertising agencies connect with yesterday’s customers to develop business today and tomorrow in a shrinking auto industry. AdAgencyOnline.Net
has taken on the challenge to find them… Continue
Added by Philip Zelinger on August 29, 2008 at 11:57am —
As vice president of research at Gartner, Andrew Frank is on top of how media companies and marketers use technology. He has directed tech strategy at companies such as Omnicom-owned Organic, Viant and Ogilvy & Mather, and has a shelf full of awards, including the 2001 Webby for "Best Music Site on the Internet."
eMarketer spoke with him
about marketing with social networks and misconceptions… Continue
Added by Ralph Paglia on August 29, 2008 at 7:00am —
Still very much a boy's club, only 13 percent of top executives in the auto industry are women. Here we highlight some who are making a big impact.
by ELIZABETH BLISH HUGHES, ForbesAutos.com
Go here to read the entire article:…
Added by Jody DeVere on August 28, 2008 at 1:25pm —
Automotive advertising agencies that support AdAgencyOnline.Net – a free automotive advertising resource portal recognized by the automotive advertising industry as “The One Stop Site For All Of Your Automotive Advertising Needs” – are speculating on which automotive advertising vendor will be the next one to be featured as a “preferred vendor” on the portal.
The short list is expected to include SiSTeR Technologies Video CarLot, DealMaker.Com,… Continue
Added by Philip Zelinger on August 28, 2008 at 9:30am —
The ADP Digital Advertising Program is designed to custom create a package that will deliver your dealership's message to more customers in your local market at a lower cost than traditional advertising channels. Traditional print media such as local newspapers are seeing their results greatly diminish due to people turning to the Internet as their primary research… Continue
Added by Ralph Paglia on August 27, 2008 at 3:30pm —
Agency Online, L.L.C. hosts of a free automotive advertising resource/networking portal – www.adagencyonline.net . Philip Zelinger is the President of Ad Agency Online, L.L.C. and host to the blog talk radio station – WAAOL, All Automotive Advertising News All The Time – that is featured on AdAgencyOnline.Net
. Mr. Zelinger is recognized by the automotive advertising industry as an expert on digital marketing and his knowledge of… Continue
Added by Philip Zelinger on August 26, 2008 at 9:38pm —
Automotive advertising agencies are leveraging free resources featured on the automotive advertising networking portal – www.adagencyonline.net - to sell vehicles and service in a shrinking auto industry
. AdAgencyOnline.Net is challenged to help them and they are turning to auto industry social networking sites as part of the solution to supplement both conventional and online automotive advertising.
The automobile industry has suffered lost sales and revenue in a weak… Continue
Added by Philip Zelinger on August 26, 2008 at 8:22am —
Why are dealers and vendors that serve them not heating up the blogosphere?
Some Numbers -
- Around 175,000 blogs are created EACH DAY.
- Technorati claimed that on July 31, 2006 that they started tracking their 50 Millionth blog.
It is tough to claim your space in the blogoshpere but not impossible. The reason you see so many blogs being created daily is because most are… Continue
Added by Paul Rushing on August 26, 2008 at 6:37am —
Automotive advertising agencies rely on AdAgencyOnline.Net and their free automotive advertising resource portal - www.adagencyonline.net - to evaluate new cutting edge automotive advertising applications.
Philip Zelinger, President of Ad Agency Online, L.L.C. and host of the blog talk radio station that is featured on AdAgencyOnline.Net – WAAOL, All Automotive Advertising News All The… Continue
Added by Philip Zelinger on August 25, 2008 at 4:51pm —
AskPatty.com Offers Free Car Advice to Women Car Buyers - Four New Women Experts Join Advisory Panel
Four New Leading Automotive Women Join AskPatty.com Panel of Experts with Georgia Brown Director of Education- National Independent Automobile Dealers Association (NIADA)
Thousand Oaks, CA (PRWEB) August 18, 2008 -- AskPatty.com, Inc.,… Continue
Added by Jody DeVere on August 24, 2008 at 7:46am —
Automotive advertising agencies are dealing with a shrinking auto industry that is demanding more for less. Reduced automotive advertising budgets are forcing automotive advertising agencies to target the “low hanging fruit” of past customers to carry them through these troubled times. The Automotive Broadcasting Network, ABN,
has developed a solution to market to service customers that has caught the attention of… Continue
Added by Philip Zelinger on August 22, 2008 at 1:12pm —
AdAgencyOnline.Net is a free automotive advertising resource/networking portal focused on “blurring the line between the real and the virtual showroom.”
The “Automotive Broadcasting Network”, (ABN)
, is a private T.V. network hosted by an auto dealership and fueled by C.B.S. that offers prime time programs mixed with custom dealership messages to a captive audience in an auto… Continue
Added by Philip Zelinger on August 21, 2008 at 10:10am —
Philip Zelinger is the President of Ad Agency Online, L.L.C. and the host of a free automotive advertising resource/networking portal – www.adagencyonline.net .
Mr. Zelinger is a recognized authority on automotive advertising which earned him an invitation to host a seminar at the 5th Digital Dealer Conference
to be held at the Gaylord Texan Resort in Grapevine, Texas October 6th through… Continue
Added by Philip Zelinger on August 20, 2008 at 9:58am —
Brands like Toyota, Jeep, Ford, Chevrolet have not emerged without the effort of some incredible brand marketers. These relevant and iconic brands spend millions of dollars in research, product, development, to marketing, PR and overt communications. Marketing will never be perfect but it can certainly be better, especially in this day of change in consumption habits.
When these iconic brands deliver great product, they have an extensive following of brand loyalists. It should be no… Continue
Added by Gabriel Greenberg on August 19, 2008 at 11:43am —
AdAgencyOnline.Net is a free automotive advertising resource/networking portal that helps introduce automotive advertising agencies to the World Wide Web.
The online automotive advertising community shares best practices and research when evaluating new automotive advertising applications and online resources. Their goal is to help auto dealers maximize their R.O.I. with reduced automotive advertising budgets capped by a down… Continue
Added by Philip Zelinger on August 19, 2008 at 11:41am —
AdAgencyOnline.net has extended its resources into many areas that are not normally considered the responsibility of a full service automotive advertising agency. Their support of Colliers Abood Wood-Fay Realty and their Automotive Real Estate Services Group, ARESG, which specializes in the unique real estate needs of the auto industry, is a perfect example.
AdAgencyOnline.Net explains that their focus is on anything that will help their auto… Continue
Added by Philip Zelinger on August 18, 2008 at 10:39am —
You can effectively reach car buyers that are online and researching green vehicles using keyword targeted CPC campaigns in your Google AdWords™ account... With fuel costs on the rise and concern for the environment growing, consumers are changing their online vehicle research habits. Nearly two-thirds of respondents to a recent eMarketer survey said they would spend up to 20 percent more for green vehicles.
What Search Engines are these consumers using?
In March 2008,… Continue
Added by Ralph Paglia on August 17, 2008 at 1:30pm —
Added by Ralph Paglia on August 17, 2008 at 8:30am —
The leading event for the automotive internet sales and digital marketing industry is once again coming to Las Vegas this fall!
Automotive Internet Roundtable - 2008
October 7-9, 2008
Added by Ralph Paglia on August 15, 2008 at 9:30pm —