Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Knowing the consumer by age, behavior, interests, and location helps you optimize the metrics that matter most. Even though…Continue
Added by Jim Flint on July 30, 2020 at 7:00am — No Comments
Digital marketing can be overwhelming and confusing to new and small businesses.
You often don't know where to start or what marketing channel or channels to choose. In this article, I will walk you through the top three digital marketing…Continue
Added by Nikita on July 28, 2020 at 10:00pm — No Comments
Added by Ralph Paglia on July 27, 2020 at 2:30pm — No Comments
Based on the most recent statistics, the average adult spends nearly one hour watching videos online every day. These users spend a great deal of time watching video content. These statistics make video the ideal tool for…Continue
Added by Jim Flint on July 24, 2020 at 7:30am — No Comments
If your CRM helped you nurture customer relationships, could you transform more leads into loyal customers?
The short answer is “yes,” and here’s why:
Added by Bill Wittenmyer on July 22, 2020 at 12:00pm — No Comments
Sometimes when I look at an auto dealer website I sit back, scratch my head, and wonder if they have ever scheduled an appointment for dealer service on their website?
Not to mention all the…Continue
Added by Ujj Nath on July 20, 2020 at 9:00am — No Comments
The world of marketing can get pretty complicated...
Managing your Search Engine Optimization strategy, optimizing your Conversion Rates for first click or last click, and then following through to tracking the metrics on your marketing dashboard can get overwhelming.…Continue
Added by Jim Flint on July 16, 2020 at 7:00am — No Comments
As the weather heats up, sales traditionally tend to cool down in the dealership. We’ve all been there. This year, though pent-up demand has caused sales to soar for some, economic uncertainty still looms over many car buyers, and it will be prudent to focus on multiple revenue streams.
So, how can your dealership weather the uncertainty and…Continue
Added by Bill Wittenmyer on July 15, 2020 at 11:27am — No Comments
Leading Digital Advertising Platform Helps Toyota Dealers Promote Fixed Ops Programs & Offers
ATLANTA, July 15, 2020 -- PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today announced it has expanded its …Continue
Added by John Sternal on July 15, 2020 at 9:42am — No Comments
In recent months business owners have had to adapt to a global pandemic, economic shutdowns, employee layoffs, peaceful protests and riots, and operational efficiency changes to help deal with all the above.
So, you may think it’s understandable if you’ve been ignoring your content marketing strategy. However, turbulent times provide an ideal…Continue
Added by sara callahan on July 15, 2020 at 6:41am — No Comments
Some dealers miss opportunities to gain acceptance of service recommendations or upsells simply because consumers do not know why they are needed or important. Many advisors share the “canned” description. However, if the customer is not right in front of you it can be hard for them to understand what you are going on about and so they decline the…Continue
Added by Timmy D. James on July 14, 2020 at 6:39am — No Comments
Added by Ralph Paglia on July 13, 2020 at 6:30am — No Comments
Search Engine Optimization (SEO) involves creating relevant, keyword-focused content that helps improve your website’s visibility in organic search results for – purposefully – the things you sell. Keyword stuffing for the cities you service is somewhat old school.
The SEO process includes new landing pages,…
Added by Jim Flint on July 10, 2020 at 7:00am — No Comments
The world has witnessed drastic changes in just a few short months. The economic fallout from the COVID-19 pandemic has impacted nearly 50 million workers since the end of February, according to Mark Zandi, chief economist at Moody’s Analytics in a recent CNBC1 report.
While Moody’s also believes “the COVID-19 recession is over1,” automotive dealers of every size should be taking this time to review every aspect of their business to ensure maximum readiness for when the…Continue
Added by John Sternal on July 9, 2020 at 12:46pm — No Comments
Added by Ralph Paglia on July 9, 2020 at 8:30am — No Comments
Added by Ralph Paglia on July 8, 2020 at 6:30pm — No Comments
Background: New-car inventory at the beginning of June was down by a third, compared to the same time last year, according to research from Edmunds.com. At the same time, June auto sales climbed about 3.3% from May,…Continue
Added by John Sternal on July 8, 2020 at 9:30am — No Comments
Added by Ralph Paglia on July 8, 2020 at 4:00am — No Comments
The global economy has been thrown into…
Added by Ralph Paglia on July 5, 2020 at 7:30am — No Comments