Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Most of us in the automotive community are painfully aware that our nation is in the middle of a recall epidemic -- and will be for decades to come. A low percentage of recall repair compliance pushes the numbers of vehicles on the road with open recalls ever higher, with no relief in sight.
The reality is…Continue
Added by Chris Miller on July 31, 2018 at 7:15am — No Comments
I recently read an interesting article in Forbes about cause-based marketing which states that 55 percent of consumers would switch brands and/or…Continue
Added by sara callahan on July 31, 2018 at 7:00am — No Comments
Have any of you had success with QR Codes? By some reports they are making a comeback. But, on the other side of the coin, on an episode of Shark Tank late last year, renowned venture investor Chris Sacca commented that QR codes are “the herpes of mobile…Continue
Added by Ujj Nath on July 31, 2018 at 6:37am — No Comments
People are now close to their mobile phones, tablets, etc. and carry them…Continue
Added by Sujain Thomas on July 31, 2018 at 3:30am — No Comments
Shopping for a used vehicle can sometimes seem daunting. It can be hard to locate deals that are worth it. If you’re searching for a used vehicle that’s economical yet amazing, there are several things you can do. Never settle for a used car that’s out of your price range.
Added by Rachelle Wilber on July 30, 2018 at 10:49am — No Comments
While you look for car loans in Montgomery try to get pre-approved auto loan. It will secure a better interest rate as well as peace of mind about getting the vehicle. Now, if you are worried about how to get auto…Continue
Added by knorr kendra on July 30, 2018 at 6:30am — No Comments
Every industry is in a continued state of development. That means new trends, new buyer habits, and definitely new sales tactics.
If you don't adapt to modern times, don't expect your sales to resemble anything significant. Get effective by getting with the times, and…
Added by Rahul Paul on July 27, 2018 at 11:30am — No Comments
In states like Georgia, we have seen that there are a lot of auto title pawn companies or stores which can offer you a loan in a matter of some minutes. An important thing that we should unquestionably clear is that many people get caught in figuring out the difference…Continue
Added by Haris Saeed on July 27, 2018 at 4:30am — No Comments
Bringing a car to the service drive for maintenance and repairs is necessary, but few customers look forward to the task. Even the smallest repair can take time out of the day and create an inconvenience. Yet,…Continue
Added by Anne Fleming on July 25, 2018 at 10:30am — No Comments
Need more leads? Whenever sales are slow, one of the first reactions from salespeople, and sometimes their managers, is to proclaim they need more leads or better leads.
In response, they might run a lead generation campaign which results in a temporary lift in lead…Continue
Added by Bill Wittenmyer on July 25, 2018 at 8:30am — No Comments
Are you planning to invest in a customized number plate for your car?
This is a trend that has taken the whole country by the storm and there are thousands of vehicle owners who are investing in such customizations.
However, remember that choosing the best number plates…Continue
Added by Kent Charlie on July 24, 2018 at 11:41pm — No Comments
When it comes to the Customer Experience (CX) delivered by your Service BDC, most dealers feel pretty strongly that a traditional, small Service BDC can be done well in-house, get the job done, and for a decent price. Right? Let me ask you, how high is your bar? Are you aware how much higher it could…Continue
Added by Rob Canales on July 24, 2018 at 11:30am — No Comments
To that point, I am sure many of you are familiar with the shocking stories and downfalls of three highly successful companies: Blockbuster, Kodak and…Continue
Added by Ujj Nath on July 24, 2018 at 6:56am — No Comments
Dealerships today need to be as competitive as possible and use as many options as they can to bring communication with their customers to another level. Besides face-to-face consultations, it is sometimes essential that conversations continue outside the…Continue
Added by Thomas F. Jung on July 24, 2018 at 6:11am — No Comments
You know how service visits affect service retention, but do you know how service visits relate to the customer buying process? According to a recent study conducted by AutoLoop, we discovered that the peak repurchase rate occurs between the fourth and eighth service visit. This valuable insight gives you an edge in your…Continue
Added by Doug Van Sach on July 23, 2018 at 6:55am — No Comments
I recently read a great blog about our industry by thought-leader Seth Godin. It explains how manufacturers and dealers do things very differently. Godin shares that manufacturers have worked for hundreds of years to refine…Continue
Added by Steve White on July 23, 2018 at 6:38am — No Comments
Your keywords, of course, are vital to your digital strategy. That's why you need to select and prioritize keywords from local car shopper searches. Any smart marketing agency will use its own network of dealerships to determine the most effective way to net new traffic and leads.
Added by Dane Saville on July 18, 2018 at 8:00am — No Comments
What’s the definition of multi-tasking? It's doing a lot of things at once, and most often, that means doing them poorly.
In fact, research proves that multi-tasking is largely a myth; our brains are not wired to focus on multiple things at once. Studies show that multi-tasking ruins productivity,…
Added by Bill Wittenmyer on July 18, 2018 at 8:00am — No Comments
From a consumer perspective, access to loaner vehicles is a major factor in service location choice—both in terms of franchised dealer versus independent repair facility, and among franchised dealer locations. Loaner vehicles help to overcome the inconvenience of having to drive further for service, and from having to wait at the…Continue
Added by Scot Eisenfelder on July 18, 2018 at 6:30am — No Comments
You don’t want to be stuck with a lemon when buying a used car. If you’re purchasing from a dealership, there are some factors that you should be aware of before agreeing to the sale. Here are four considerations to make before driving a used vehicle off the lot.
Added by Hannah Whittenly on July 17, 2018 at 4:00pm — No Comments