Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Most of us in the automotive community are painfully aware that our nation is in the middle of a recall epidemic -- and will be for decades to come. A low percentage of recall repair compliance pushes the numbers of vehicles on the road with open recalls ever higher, with no relief in sight.
The reality is that recalls are like the black plague for vehicles ……Continue
Added by Chris Miller on July 31, 2018 at 7:15am — No Comments
I recently read an interesting article in Forbes about cause-based marketing which states that 55 percent of consumers would switch brands and/or pay more for a product or service to a company that…Continue
Added by sara callahan on July 31, 2018 at 7:00am — No Comments
Have any of you had success with QR Codes? By some reports they are making a comeback. But, on the other side of the coin, on an episode of Shark Tank late last year, renowned venture investor Chris Sacca commented that QR codes are “the herpes of mobile technology.”
Yes, pretty harsh,…Continue
Added by Ujj Nath on July 31, 2018 at 6:37am — No Comments
People are now close to their mobile phones, tablets, etc. and carry them…Continue
Added by Sujain Thomas on July 31, 2018 at 3:30am — No Comments
In states like Georgia, we have seen that there are a lot of auto title pawn companies or stores which can offer you a loan in a matter of some minutes. An important thing that we should unquestionably clear is that many people get caught in figuring out the difference between the auto title loans and the car title pawn, but they…Continue
Added by Haris Saeed on July 27, 2018 at 4:30am — No Comments
Bringing a car to the service drive for maintenance and repairs is necessary, but few customers look forward to the task. Even the smallest repair can take time out of the day and create an inconvenience. Yet,…Continue
Added by Anne Fleming on July 25, 2018 at 10:30am — No Comments
Need more leads? Whenever sales are slow, one of the first reactions from salespeople, and sometimes their managers, is to proclaim they need more leads or better leads.
In response, they might run a lead generation campaign which results in a temporary lift in lead…Continue
Added by Bill Wittenmyer on July 25, 2018 at 8:30am — No Comments
When it comes to the Customer Experience (CX) delivered by your Service BDC, most dealers feel pretty strongly that a traditional, small Service BDC can be done well in-house, get the job done, and for a decent price. Right? Let me ask you, how high is your bar? Are you aware how much higher it could be? How do you compare your small team to centralized, or…Continue
Added by Rob Canales on July 24, 2018 at 11:30am — No Comments
To that point, I am sure many of you are familiar with the shocking stories and downfalls of three highly successful companies: Blockbuster, Kodak and Xerox.
So, what lessons can be learned from…Continue
Added by Ujj Nath on July 24, 2018 at 6:56am — No Comments
Dealerships today need to be as competitive as possible and use as many options as they can to bring communication with their customers to another level. Besides face-to-face consultations, it is sometimes essential that conversations continue outside the dealership. For example, if your mechanic is doing the repair and needs…Continue
Added by Thomas F. Jung on July 24, 2018 at 6:11am — No Comments
You know how service visits affect service retention, but do you know how service visits relate to the customer buying process? According to a recent study conducted by AutoLoop, we discovered that the peak repurchase rate occurs between the fourth and eighth service visit. This valuable insight gives you an edge in your marketing strategy: increase engagement and revenue by…Continue
Added by Doug Van Sach on July 23, 2018 at 6:55am — No Comments
I recently read a great blog about our industry by thought-leader Seth Godin. It explains how manufacturers and dealers do things very differently. Godin shares that manufacturers have worked for hundreds of years to refine and create more efficient ways to produce a quality product;…Continue
Added by Steve White on July 23, 2018 at 6:38am — No Comments
Your keywords, of course, are vital to your digital strategy. That's why you need to select and prioritize keywords from local car shopper searches. Any smart marketing agency will use its own network of dealerships to determine the most effective way to net new traffic and leads.
Added by Dane Saville on July 18, 2018 at 8:00am — No Comments
What’s the definition of multi-tasking? It's doing a lot of things at once, and most often, that means doing them poorly.
In fact, research proves that multi-tasking is largely a myth; our brains are not wired to focus on multiple things at once. Studies show that multi-tasking ruins productivity,…
Added by Bill Wittenmyer on July 18, 2018 at 8:00am — No Comments
From a consumer perspective, access to loaner vehicles is a major factor in service location choice—both in terms of franchised dealer versus independent repair facility, and among franchised dealer locations. Loaner vehicles help to overcome the inconvenience of having to drive further for service, and from having to wait at the…Continue
Added by Scot Eisenfelder on July 18, 2018 at 6:30am — No Comments
“When you get the customer in, you’ve got to slow them down.”
This is a very common saying that is meant to allow the salesperson control of a customer in the store. People feel by slowing a shopper down, they are able to make them go through the organization's road…
Added by Joe Webb on July 17, 2018 at 8:00am — No Comments
In the not too distant past, prior to the Internet, dealerships had all the information and consumers had little or none. However, today’s consumers have access to a wealth of information which, at some…Continue
Added by John Wingle on July 17, 2018 at 6:17am — No Comments
Have you ever noticed that a single interaction between your customer service representatives and customers could make or break the relationship? At the time when your customers can jump over to your closest competitor, it is critical to identify these moments and try to avert disaster.
At car dealerships, customer service must be…Continue
Added by Thomas F. Jung on July 17, 2018 at 1:13am — No Comments
Staying connected with your dealership’s customers is strongly desirable. If you can communicate everything, things get done – fast. Especially today when time is money and customers are often impatient to get everything completed as soon as possible and as expected – or else they will switch to your closest competitor.
Added by Thomas F. Jung on July 17, 2018 at 1:09am — No Comments
Does the day of the week an email campaign is launched affect whether that email is opened? It does! And boosting your open rates ultimately increases response rates – meaning more ROI for your store.
In a recent study, we identified how dealers could drive ROI by analyzing on-demand email campaign launch dates. In our research, we were able to pinpoint the…Continue
Added by Doug Van Sach on July 16, 2018 at 6:15am — No Comments