Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Featured ADM Member Blog Posts – July 2018 Archive (51)

Are We Playing Whack-A-Mole with Recalls?

Most of us in the automotive community are painfully aware that our nation is in the middle of a recall epidemic -- and will be for decades to come.  A low percentage of recall repair compliance pushes the numbers of vehicles on the road with open recalls ever higher, with no relief in sight.

 

The reality…

Continue

Added by Chris Miller on July 31, 2018 at 7:15am — No Comments

Does Community Involvement Sell More Cars?

I recently read an interesting article in Forbes about cause-based marketing which states that  55 percent of consumers would switch brands…

Continue

Added by sara callahan on July 31, 2018 at 7:00am — No Comments

QR Codes: A Technology Asset or Failure?

Have any of you had success with QR Codes? By some reports they are making a comeback. But, on the other side of the coin, on an episode of Shark Tank late last year, renowned venture investor Chris Sacca commented that QR codes are “the herpes of mobile…

Continue

Added by Ujj Nath on July 31, 2018 at 6:37am — No Comments

Insights of Enhanced Digital Marketing in Compliance with Smart SMS Marketing Strategy

It’s no mystery in leading the marketing through SMS or Email etc. Clients can never come approaching you; you need to develop a relationship with them and which requires some effort.

People are now close to their mobile phones, tablets, etc. and carry them…

Continue

Added by Sujain Thomas on July 31, 2018 at 3:30am — No Comments

How to Find Yourself a Killer Deal on a Used Car

Shopping for a used vehicle can sometimes seem daunting. It can be hard to locate deals that are worth it. If you’re searching for a used vehicle that’s economical yet amazing, there are several things you can do. Never settle for a used car that’s out of your price range.

Ask…

Continue

Added by Rachelle Wilber on July 30, 2018 at 10:49am — No Comments


Dealer
How is Pre Approved Auto Loan Helpful

While you look for car loans in Montgomery try to get pre-approved auto loan. It will secure a better interest rate as well as peace of mind about getting the vehicle. Now, if you are worried about how to get auto…

Continue

Added by knorr kendra on July 30, 2018 at 6:30am — No Comments

Some Effective Ways To Approach Sales

Every industry is in a continued state of development. That means new trends, new buyer habits, and definitely new sales tactics.

If you don't adapt to modern times, don't expect your sales to resemble anything significant. Get effective by getting with the times, and…

Continue

Added by Rahul Paul on July 27, 2018 at 11:30am — No Comments

Let’s learn about title pawn

In states like Georgia, we have seen that there are a lot of auto title pawn companies or stores which can offer you a loan in a matter of some minutes. An important thing that we should unquestionably clear is that many people get caught in figuring out the…

Continue

Added by Haris Saeed on July 27, 2018 at 4:30am — No Comments

Want to Maximize Retention?

Creating a Service Drive Experience to Maximize Retention

Bringing a car to the service drive for maintenance and repairs is necessary, but few customers look forward to the task. Even the smallest repair can take time out of the day and create an inconvenience. Yet,…

Continue

Added by Anne Fleming on July 25, 2018 at 10:30am — No Comments

Lead Generation Never Stops

 

Need more leads? Whenever sales are slow, one of the first reactions from salespeople, and sometimes their managers, is to proclaim they need more leads or better leads.

In response, they might run a lead generation campaign which results in a temporary lift in lead…

Continue

Added by Bill Wittenmyer on July 25, 2018 at 8:30am — No Comments

Tips for Choosing Attention Grabbing Private Number Plates

Are you planning to invest in a customized number plate for your car?

This is a trend that has taken the whole country by the storm and there are thousands of vehicle owners who are investing in such customizations.

However, remember that choosing the best number…

Continue

Added by Kent Charlie on July 24, 2018 at 11:41pm — No Comments


Vendor
5 Parts of an Outsourced Service BDC Difficult to Replicate In-Dealership

When it comes to the Customer Experience (CX) delivered by your Service BDC, most dealers feel pretty strongly that a traditional, small Service BDC can be done well in-house, get the job done, and for a decent price.  Right?  Let me ask you, how high is your bar?  Are you aware how much higher it…

Continue

Added by Rob Canales on July 24, 2018 at 11:30am — No Comments

Great Lessons From Historical Mistakes

The automotive industry is changing with self-driving cars, companies such as Uber entering the field and the decline of oil-dependent vehicles.  

 

To that point, I am sure many of you are familiar with the shocking stories and downfalls of three highly successful companies: Blockbuster, Kodak and…

Continue

Added by Ujj Nath on July 24, 2018 at 6:56am — No Comments

Texting solutions for car dealerships

Dealerships today need to be as competitive as possible and use as many options as they can to bring communication with their customers to another level. Besides face-to-face consultations, it is sometimes essential that conversations continue outside the…

Continue

Added by Thomas F. Jung on July 24, 2018 at 6:11am — No Comments

Are Your Service Customers Ready To Buy?

You know how service visits affect service retention, but do you know how service visits relate to the customer buying process? According to a recent study conducted by AutoLoop, we discovered that the peak repurchase rate occurs between the fourth and eighth service visit. This valuable insight gives you an edge in…

Continue

Added by Doug Van Sach on July 23, 2018 at 6:55am — No Comments

Are Processes Getting in the Way of Profit?

I recently read a great blog  about our industry by thought-leader Seth Godin. It explains how manufacturers and dealers do things very differently. Godin shares that manufacturers have worked for hundreds of years to…

Continue

Added by Steve White on July 23, 2018 at 6:38am — No Comments


Agency
Learnings from an Analysis of 10,000,000 Car Shopper Search Queries

Your keywords, of course, are vital to your digital strategy. That's why you need to select and prioritize keywords from local car shopper searches. Any smart marketing agency will use its own network of dealerships to determine the most effective way to net new traffic and leads.

So, we…

Continue

Added by Dane Saville on July 18, 2018 at 8:00am — No Comments

Multi-Tasking is a Myth

What’s the definition of multi-tasking? It's doing a lot of things at once, and most often, that means doing them poorly.

In fact, research proves that multi-tasking is largely a myth; our brains are not wired to focus on multiple things at once. Studies show that multi-tasking ruins productivity,…

Continue

Added by Bill Wittenmyer on July 18, 2018 at 8:00am — No Comments

3 Myths About Loaner Programs

From a consumer perspective, access to loaner vehicles is a major factor in service location choice—both in terms of franchised dealer versus independent repair facility, and among franchised dealer locations. Loaner vehicles help to overcome the inconvenience of having to drive further for service, and from having to wait at the…

Continue

Added by Scot Eisenfelder on July 18, 2018 at 6:30am — No Comments

Top Considerations Before You Drive a Used Vehicle off a Dealership Lot

You don’t want to be stuck with a lemon when buying a used car. If you’re purchasing from a dealership, there are some factors that you should be aware of before agreeing to the sale. Here are four considerations to make before driving a used vehicle off the lot.

Any Hidden Damage

Vehicle…

Continue

Added by Hannah Whittenly on July 17, 2018 at 4:00pm — No Comments

Featured Monthly Archives

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

1. BG/SBLC FOR LEASE AND SALE

Posted by Nathani Abhishek on September 21, 2016

Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service