Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Featured ADM Member Blog Posts – July 2017 Archive (34)

Company Cruisers: How to Build a Business Fleet

Fleet sales are on the rise, so a number of companies are starting up their business-owned fleets.

It might feel daunting to start this new endeavor, but it does not have to be. The key is to break things apart, and attack…

Continue

Added by Kara Masterson on July 31, 2017 at 12:00pm — No Comments

Caution on the Road: Top 5 Driving Dangers and How to Protect Yourself

There is no doubt that driving is the most common way for people to get around. Every time you get into your car, you hope that you will arrive at your destination without any major incidences. However, driving comes with several dangers and hazards, making it…

Continue

Added by Anica Oaks on July 31, 2017 at 7:45am — No Comments


Vendor
The Way to Pitch Your Program and Get It Reviewed

Every program developer wants his program reviewed on popular sites, as it is most likely among the very best way (with voucher campaigns) to put on a great deal of vulnerability and receive downloads.

Just just how can one get such a critique? Well, if you are not among those big…

Continue

Added by ChrisGonzales on July 31, 2017 at 6:00am — No Comments

How to Accurately Measure and Track your Customer’s Full Journey

Creating an Attribution Infrastructure 

 …

Continue

Added by Steve White on July 28, 2017 at 6:30am — No Comments

Best Practices for Google Search Engine Advertising (Adwords)

Best SEM Practices For Creating Google Adwords Search Engine Advertising...

There is not much that has not already been said about setting up and running Google Adwords campaigns... However, when you want to run ads for a car…

Continue

Added by Ralph Paglia on July 27, 2017 at 11:00pm — No Comments

5 Auto Industry Impacts of Millennials

5 Auto Industry Impacts of Millennials

A generational shift is underway in America: Baby Boomers are retiring, while Millennials are taking the wheel. According to Rainmaker Thinking, by 2020 under 6% of the workforce will be first wave baby boomers (1946-1950).

Simultaneously, Millennials have been growing. The second wave of Millennials (1990-2000) alone will make up more than 28% of the workforce…

Continue

Added by Kevin Root on July 27, 2017 at 12:41pm — No Comments

Communication: The Glue that Holds Teams Together

One very important thing some leaders fail to realize is that communication is the glue …

Continue

Added by Bill Wittenmyer on July 27, 2017 at 6:39am — No Comments

Auction Buzz

 "Your 5 years in solitary confinement are at an end"

"You've paid your debt to France"

 

The movie "Papillon" 1973 starring Steve McQueen…
Continue

Added by Barry Neuman on July 26, 2017 at 4:17pm — No Comments

To Grow Big Try Thinking Small

Every business wants to be the market leader and have success. Yet to do so, many have the mindset that it is necessary to spend more money. “Buy a Super Bowl ad,” they say. “Spend hundreds of thousands on TV and radio.”…

Continue

Added by Ujj Nath on July 25, 2017 at 7:09am — No Comments

The State of Customer Loyalty

Colloquy just came out with its…

Continue

Added by Mike Gorun on July 25, 2017 at 6:54am — No Comments

Advantages and disadvantages of texting

Mobile smartphones have become an evermore important part of our lives since their introduction a tad over ten years ago.

One of the most convenient things about today’s phones is the simplicity of texting. Obvious advantages include fast and direct communication, but texting does have…

Continue

Added by Thomas F. Jung on July 25, 2017 at 1:00am — No Comments

How To Create a Dealership Facebook Page

Did you know that social media engagement improves car dealership website search engine rankings?

Facebook is the most used social media platform in North America – are you leveraging its power to generate sales and service leads?

Having a Facebook page for your dealership is the best way to access and target this ever-growing user base.

If your dealership doesn’t already have a Facebook business…

Continue

Added by Ralph Paglia on July 24, 2017 at 8:30pm — No Comments


Influencer
Dealers Best-Suited to Handle Mobility Services | by John F. Possumato, Esq.

Where do dealers fit in the world of car sharing, ride sharing and ride hailing? Is it a big threat or great opportunity? This is a big-picture topic and concerns nothing less than the future of automotive retailing as we know it today.

I’ve thought about and studied this topic as someone with one…

Continue

Added by Elena Ciccotelli on July 24, 2017 at 4:17pm — No Comments

4 Tips to Master Your Dealership’s Online Presence: Show Your Assets

(Part 1 of …

Continue

Added by Devin Daly on July 24, 2017 at 7:30am — No Comments

The Volvo Way

Article by JMA Automotive

Volvo is not a new name in the automotive industry, established in Gothenburg Sweden in 1915 and after more than a century Volvo is still regarded as one of leading authority in automotive technology despite the company changing management.

Volvo is also known as one of the safest cars…

Continue

Added by Rahul Paul on July 24, 2017 at 12:30am — No Comments

How A Young New GM Doubled Profitability In One Year

Emanuel Jones II became General Manager in 2016 and immediately increased profitability 90% for Legacy Ford and 120% for Legacy Hyundai.

He didn’t double sales, he doubled profitability! In one year!! 

No wonder he was named to Automotive News 40 Under 40 and has been recognized as…

Continue

Added by Chip Dorman on July 21, 2017 at 9:00am — No Comments

A Dependable Drive: The 5 Safest Cars of 2017

Safety is obviously one of the primary concerns when shopping for a new vehicle. No amount of fancy bells and whistles will matter if a vehicle can't properly protect you and your family should you get into an accident. Luckily, auto manufacturers have made huge strides in this area…

Continue

Added by Dixie Somers on July 18, 2017 at 3:49pm — No Comments

Jumpstart Automotive Media Path to Purchase Report: Subcompact SUVs/CUVs Fastest Growing Vehicle Segment

Jumpstart Automotive Media, a leading media, insights and marketing solutions company, released its monthly share of shopper interest data.

The report reveals that Subcompact SUVs and CUVs saw a 37% increase in interest across Jumpstart’s portfolio of sites in the first half of…

Continue

Added by John Sternal on July 18, 2017 at 7:30am — No Comments

Don’t Let Digital Data Trump the Human Touch

Businesses large and small use data to learn and then make decisions about their customer’s behavior. However, be warned, as decisions based solely on data alone can sometimes not be the best… as was the case with a Denver Broncos season ticket holder.

In a …

Continue

Added by Mike Gorun on July 18, 2017 at 6:51am — No Comments

AUTO LEASE PRICES REMAIN RELATIVELY STABLE THROUGHOUT JUNE

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with prices on most of today’s popular leases holding steady from last month.

Thirty-nine vehicles maintained their prices from the previous month to this month.…

Continue

Added by John Sternal on July 18, 2017 at 6:00am — No Comments

Featured Monthly Archives

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

2. Sorry, your CRM technology is outdated!

Posted by Matt Watson on June 21, 2009

3. Main SEO Trends 2019

Posted by Kevin Lewis on January 24, 2019

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service