Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Added by Paul Potratz on July 31, 2015 at 9:16am — No Comments
In today’s fast-paced world, it’s hard for businesses to cut through the noise. Consumers are bombarded with advertising messages across all mediums from companies that claim they, or their product, is the best. Generally, these messages go in one ear and out the other.
So, how do you get the attention of today’s message-fatigued consumer?
Added by Paul Moran on July 31, 2015 at 6:30am — No Comments
I review sites for customers and prospect every day. The number one thing that drives me crazy while doing that is annoying coupons and obnoxious chat windows but that’s not what this post is about. I just saw an opportunity to say it again. This post is about linking to social sites you don’t maintain.
I started to review this particular dealership’s site and…Continue
Added by Jeff Glackin on July 31, 2015 at 2:02am — No Comments
Added by Joey Little on July 30, 2015 at 8:49am — No Comments
Added by JB Floyd on July 30, 2015 at 7:30am — No Comments
One of the problems most individuals and businesses face with content production is the amount of time it takes to create great content. Whether you’re a nutritionist trying to build an incredible blog, or a car dealer that wants to improve your automotive SEO, content takes a lot of time and it can…Continue
Added by Mark Frost on July 29, 2015 at 1:30pm — No Comments
According to a recent article in The Atlantic, soon reporters at two of the country’s leading newspapers will have access to the most basic type of digital analytics: They will be able to see…Continue
Added by sara callahan on July 29, 2015 at 6:00am — No Comments
While the public is constantly barraged with negativity pertaining to car dealers, there are many instances that go ignored or are simply passed over. Let’s face it… the media (and a lot of websites/industry blogs) are typically more focused on perpetuating the stereotype of dealers as the “bad guys.” There are entire companies that have built their business model on this…Continue
Added by Arnold Tijerina on July 28, 2015 at 7:30am — No Comments
Every dealership depends on certain resources to be successful, but thriving dealerships know the secrets to long-term, bottom line success depends on investing time and money in core areas of the dealership to stay on top and build a solid, recognizable and…Continue
Added by Joey Little on July 28, 2015 at 6:53am — No Comments
According to an article in Automotive News, one dealer in Illinois has come up with a pretty ingenious loyalty rewards program idea – to leverage taxpayer dollars to increase car sales, while also helping to support local businesses.…Continue
Added by Mike Gorun on July 28, 2015 at 5:30am — No Comments
The success of your business depends on the trust you are able to build for your brand. After all, consumers with confidence in specific brands will not only return and provide repeat business, but they will also spread word of mouth advertising to their friends, increasing the success of your…Continue
Added by Joey Little on July 27, 2015 at 8:45am — No Comments
In determining the effectiveness of video marketing, perhaps the metric most used is views - How many views did this video get? In fact, in a recent study by Yahoo-owned video platform Brightroll, 31 percent of polling respondents from over 70 ad…Continue
Added by Timmy D. James on July 27, 2015 at 6:14am — No Comments
More and more every day I talk to dealerships that are coming to terms with the idea that to be successful on Facebook you have to spend money. Period, no question, it’s true. That’s beautiful. When I ask how they are spending money on Facebook the typical response is they are using the boost feature on the timeline. That is not so good. Don’t get me wrong. You will…Continue
Added by Jeff Glackin on July 26, 2015 at 8:25pm — No Comments
If you're one who checks Google Analytics often to see how your traffic is doing, you've problem seen a lot of sites popping up in analytics over the last year or so that don't make sense. It would seem like these you're getting traffic from strange sites, particularly those selling SEO or other marketing services.
It's spam. That's the bad news. The good news…Continue
Added by J.D. Rucker on July 26, 2015 at 8:06pm — No Comments
Welcome to the Hope-Is-Not-a-Strategy post, where I remind…Continue
As reported by Automotive News, Volvo is rolling out a lifetime warranty on parts and labor for all vehicles serviced after the factory warranty at any Volvo dealership. Volvo claims that “the lifetime parts and labor warranty is a commitment to both…Continue
Added by Chris Miller on July 24, 2015 at 5:00am — No Comments
These are the finest tips for those who are an active Internet user and think that creating their own online store is easy. So, you are thinking about setting your own shop in the web. So, of course, and obviously you wonder how to start and what to sell?
Of course, you need the right business idea that will…Continue
Added by Kristine J. Bech on July 24, 2015 at 12:30am — No Comments
In this episode of the FuzeCast show, MotoFuze VP of Social Strategy, Joey Little, Director of Content and Marketing, Kristin Huntley welcomes team member and Data Scientist, Paul Chua to the podcast for a discussion on data driven social strategy and defining true engagement. Paul is a strategic member of the MotoFuze Development Team. Most of us don’t exactly…Continue
Added by Joey Little on July 23, 2015 at 7:59am — No Comments
Most dealers close between twenty to thirty percent of the leads submitted through their own website. With that kind of close rate, its no wonder the prevailing wisdom is the more leads you can get, the better. To a certain extent this is true, but the quality of your leads is even more important than the quantity of leads. The more high-quality leads you get, the…Continue
Human is to Error
Motor vehicles and safes have great access control mechanisms which serve to ensure that only individuals with authorised access can gain entry. As human beings we are prone to err, be careless, or find ourselves in situations where we cannot access entry to our vehicles or safe deposit boxes.…Continue
Added by Jirakee jones on July 22, 2015 at 9:14pm — No Comments