Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Added by Paul Potratz on July 31, 2015 at 9:16am — No Comments
In today’s fast-paced world, it’s hard for businesses to cut through the noise. Consumers are bombarded with advertising messages across all mediums from companies that claim they, or their product, is the best. Generally, these messages go in one ear and out the other.
So, how do you get the attention of today’s message-fatigued consumer?
Added by Paul Moran on July 31, 2015 at 6:30am — No Comments
I review sites for customers and prospect every day. The number one thing that drives me crazy while doing that is annoying coupons and obnoxious chat windows but that’s not what this post is about. I just saw an opportunity to say it again. This post is about linking to social sites you don’t maintain.
I started to review this particular dealership’s site and…Continue
Added by Jeff Glackin on July 31, 2015 at 2:02am — No Comments
Selling one's car can be a difficult and strenuous task. Buyers will always want to believe that they are getting a great deal and thus worth the investment. The indisputable fact of the matter is that no matter what car is purchased, depreciation sets in as soon as the new owner drives the car off the lot. As soon as one becomes the first official owner of a brand new car, the car will hold a ‘used car’ status. Depreciation is inevitable. The average rate at which cars depreciate in value…Continue
Added by Jirakee jones on July 30, 2015 at 10:42pm — No Comments
AS A DECENT HUMAN BEING AND A PROFESSIONAL IN THE AUTOMOBILE INDUSTRY, I THOUGHT I WOULD TAKE A MOMENT TO EXPRESS MY PERSONAL OPINIONS OF EDMUNDS.COM AND THE THINGS THEY CHOOSE TO PUBLISH ABOUT OUR INDUSTRY.
For Many Years Now Our Friends at Edmunds.com have gone out of their way to publish a series of articles on their consumer website to inform Consumers that Car Dealerships are Scum of the Earth Crooks and that We Are Criminals. At Least, That's How I…Continue
Added by Joey Little on July 30, 2015 at 8:49am — No Comments
Added by JB Floyd on July 30, 2015 at 7:30am — No Comments
Added by Byron Tyers on July 30, 2015 at 6:08am — No Comments
One of the problems most individuals and businesses face with content production is the amount of time it takes to create great content. Whether you’re a nutritionist trying to build an incredible blog, or a car dealer that wants to improve your automotive SEO, content takes a lot of time and it can…Continue
Added by Mark Frost on July 29, 2015 at 1:30pm — No Comments
DMEautomotive recognized by MarketingProfs Bright Bulb Awards for innovation and for pushing the boundaries of traditional B2B marketing
Jacksonville, FL–July 29, 2015 – DMEautomotive (DMEa) today announced that the company has been named a finalist for 2015 B2B Brand of the Year by MarketingProfs Bright Bulb B2B Awards. The Brand of the Year award recognizes a B2B brand, product, or…Continue
Added by Crystal Hartwell on July 29, 2015 at 10:53am — No Comments
Post by Kristin Huntley, Director of Marketing and ContentContinue
New lift trucks are very costly equipment. However a lot people today need to use them for their business. That’s why, there are a lot of companies who sell used lift trucks. It might be also people who just make use of lift trucks for a few hours or maybe less a day, as a result it may be more cost-effective for them to buy a used lift trucks. Moreover, if you are…Continue
Added by Elina Sivak on July 29, 2015 at 7:23am — No Comments
According to a recent article in The Atlantic, soon reporters at two of the country’s leading newspapers will have access to the most basic type of digital analytics: They will be able to see…Continue
Added by sara callahan on July 29, 2015 at 6:00am — No Comments
Make These Changes Today To Get Your Marketing Strategy Running Smoothly
On this episode of Think Tank Tuesday, Senior Account Manager, Michelle Campbell joins me to cover these simple mistakes that can ruin your solid marketing strategy. Watch the video now to learn how to…Continue
Added by Paul Potratz on July 28, 2015 at 11:39am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals entering July saw a healthy rebound from June levels, jumping 3.5% to an overall approvals rate of 72.0%, compared with just 69.6% in the previous month.
The year-to-date approvals rate improved to 68.0%, hovering closely to the “healthy” average of 70% that Swapalease.com has historically benchmarked. Swapalease.com executives feel the July numbers reflect the continued summer strength in…
Added by John Sternal on July 28, 2015 at 10:09am — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.
While most car segments continue to face generally higher depreciation compared with trucks, the Black Book editors noticed this past week that it’s not just smaller cars feeling heavier depreciation right…Continue
Added by Black Book on July 28, 2015 at 8:09am — No Comments
While the public is constantly barraged with negativity pertaining to car dealers, there are many instances that go ignored or are simply passed over. Let’s face it… the media (and a lot of websites/industry blogs) are typically more focused on perpetuating the stereotype of dealers as the “bad guys.” There are entire companies that have built their business model on this…Continue
Added by Arnold Tijerina on July 28, 2015 at 7:30am — No Comments
Every dealership depends on certain resources to be successful, but thriving dealerships know the secrets to long-term, bottom line success depends on investing time and money in core areas of the dealership to stay on top and build a solid, recognizable and…Continue
Added by Joey Little on July 28, 2015 at 6:53am — No Comments
According to an article in Automotive News, one dealer in Illinois has come up with a pretty ingenious loyalty rewards program idea – to leverage taxpayer dollars to increase car sales, while also helping to support local businesses.…Continue
Added by Mike Gorun on July 28, 2015 at 5:30am — No Comments
The success of your business depends on the trust you are able to build for your brand. After all, consumers with confidence in specific brands will not only return and provide repeat business, but they will also spread word of mouth advertising to their friends, increasing the success of your…Continue
Added by Joey Little on July 27, 2015 at 8:45am — No Comments