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Featured ADM Member Blog Posts – July 2014 Archive (67)

Dealers: Don't Ignore Online Reviews

Trust is your business's biggest asset today. With the ability to easily publish reviews of businesses, products, and services, customer satisfaction is more important than ever before. Because one of the first things a potential customer does before visiting you in…

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Added by Timothy Martell on July 31, 2014 at 12:38pm — 1 Comment


Influencer
Customer-Dealership Relationships Should Not End at the Sale

When it comes to selling cars, dealerships do all they can to get the most out of leads. But when someone comes in and is ready to buy, once they’ve completed that process, the relationship tends to end. The customer moves on with their new car and…

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Added by Mark Frost on July 31, 2014 at 12:30pm — No Comments


Influencer
Your Sales Team & Live Chat Associates Are Not That Different

The conversations your sales team has with your customers often dictate whether they’ll purchase or not. That’s why having a sales team trained in customer service is so important. 

Your standards should be exactly the same for your live chatting team. But how are…

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Added by Lisandra Ramos on July 31, 2014 at 11:30am — No Comments

Responsive Websites are NOT a Fad

2014 has been the year when a lot of dealers and a handful of vendors have embraced responsive website design. We've heard a handful of rebuttals and seen some blog posts from industry experts explaining why they haven't invested into RWD, but the most absurd excuse came to us the other…

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Added by Paul Accinno on July 31, 2014 at 10:10am — 2 Comments


Influencer
10 Stats Your BDC Should Live By

For inbound marketing, leads determine success. The assumption is that the higher the lead volume and percentage, the higher the sales and service volume. All too often, these do not go in step with each other. Below we identify ten statistics that are the main cause of increased lead quantity not equating to increases in appointment shows and…

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Added by Larry Bruce on July 31, 2014 at 9:00am — No Comments


Influencer
A Simple Solution to Showrooming

Bob is on his lunch break. Lately, he has been drooling over the latest high-tech camera so he decides to make a quick trip to Best Buy to check it out. He walks into Best Buy and heads to the camera department. Once there, he finds the camera on display, but no employees are in sight to explain it to him. He picks it up,…

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Added by Misti Miller on July 31, 2014 at 7:34am — No Comments


Influencer
Fixed Ops: The Scramble for Technicians Begins

In May I wrote a blog article explaining how employee retention in service will become increasingly important due to many factors. Apparently, that’s becoming true faster than even I thought. Auto Remarketing published an…

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Added by Richard Holland on July 31, 2014 at 7:00am — 2 Comments


Influencer
Things to Look Out for While Buying an Antique Car

Are you an automobile enthusiast? A person who loves to buy cars? The automobile industry is a dynamic one. It’s always in motion. Every year quite a few new cars are introduced. This has been the trend for a long time now. So, new cars become the talk of the town. Sometimes the old ones passes into oblivion and the…

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Added by Tim Kaye on July 31, 2014 at 5:00am — No Comments


Influencer
Four Interesting Data Points About Car Dealers' Mobile Landing Pages

As mobile continues to emerge as the most important strategy component in digital marketing for savvy dealers, it's more than just driving mobile traffic and having a good mobile website solution. There's a psychology to it all that applies to the different way visitors engage with your web pages through…

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Added by Tyson Madliger on July 30, 2014 at 7:54pm — No Comments

AutoCon 2014 Announces "Best Practices" Focus and Format

AutoCon Launches “Your” Best Practices

Las Vegas, NV – The Third Annual AutoCon reinvents the automotive conference with a new and innovative format unlike any other industry event, which is attendee driven. 

The majority of AutoCon’s speakers and trainers are actual…

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Added by Ralph Paglia on July 28, 2014 at 4:30pm — 2 Comments

Why quality live chat? Why have a quality website?

The answer for the question of whether or not to have a top-notch live chat on your dealership is the same as having a sharp website: to convey information to your prospects in a manner that generates quality leads and ultimately sells more cars. It's really that simple. In the mid 90's, you could get away with a cut-rate website and impress your 20 Group with it when the technology was new. At that point, putting inventory…

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Added by Big Tom LaPointe on July 26, 2014 at 10:02pm — No Comments

Did Alan Ram Really Post About Having the Sales Floor Handle Leads Instead of the BDC and Close the Comment Section?

Alan, let me begin by saying that you are one of my favorite trainers and I highly recommend your training to any dealership.  Your training is exceptional. However....the vast majority of salespeople are not effective at handling Internet leads or phone calls. In fact, they are horrible at it.…

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Added by Mike Warwick on July 26, 2014 at 7:30am — 20 Comments

3 KPIs to Hold Your SEO Accountable

The bad part about search engine optimization in the automotive industry is that there are so many companies that report on what they do for SEO rather than what they're accomplishing with their efforts. We've seen this hundreds of times when bringing on new clients and it's time to set the record…

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Added by Paul Accinno on July 25, 2014 at 2:46pm — 2 Comments

How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve



Ben Brockhaus-Hall, Cobalt SEO Specialist
by Ben Brockhaus-Hall, Cobalt SEO Specialist

More and more businesses are incorporating SEO into their marketing budgets every day and car dealerships are a big part of this emerging trend. In this new world where people Google everything before they buy, it is…

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Added by CDK Global on July 24, 2014 at 9:30am — 11 Comments


Influencer
Is Your BDC The Result of a Failure in Training?

Here’s a question for you –

Is your BDC …

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Added by Alan Ram on July 24, 2014 at 9:30am — 2 Comments


Influencer
Dealers engaging car buyers...

How does shopper NOT take action?

http://www.tysinger.com/new-Hampton-2015-Hyundai-Genesis-5.0L-KMHGN4JF8FU021962…

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Added by Ken Lees on July 24, 2014 at 8:53am — No Comments


Influencer
Sometimes It’s Better To Cut Your Losses

I am sure many of you have heard about the recent customer service debacle involving Comcast over the past week.

In case you aren’t familiar with what happened, a customer called into their service center attempting to cancel his service after almost a…

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Added by Richard Holland on July 24, 2014 at 6:30am — 4 Comments

"But Enough About Me, Let's Talk About You. What Do You Think About Me?"

This photo cracks me up because it looks as if the guy wants to make sure that you've noticed how good he looks in the reflection of the car!…

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Added by Michael Cirillo on July 24, 2014 at 5:30am — No Comments


Influencer
The Best Defense Against Getting Conquested is an Aggressive Offense

It's as cliche as it comes. The best defense is a good offense. The best offense is a good defense. We've heard it a dozen times in different contexts, not the least of which are sporting events like football. As strange as it may seem, the saying has its most profound meaning when it pertains to car…

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Added by Jon Lamb on July 23, 2014 at 1:40pm — No Comments

Big Time Deals at Douglas Infiniti - Check this out! ala Ken Beam

 photo G37-Ad-Flashing_zpsbebc28e1.gif



***Learn all about this offer here.

 photo NY-City-ad_zps107e2e72.jpg



Ken Beam


Digital Marketing Director

Douglas Auto…

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Added by Ken Beam on July 23, 2014 at 11:22am — No Comments

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