Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Personalization is the key. If you are blanketing the masses with the latest vehicle incentives, then you may have a hard time personalizing the message. However, if you are operating at a high-level of email proficiency, you are most likely sending smaller, targeted email blasts instead of the mass blasts from the past.
Successful personalized subject lines usually include the first name of the individual you are emailing. Most automotive CRMs have this capability, and you should be…Continue
Added by Rebecca Ward on July 31, 2014 at 6:00pm — No Comments
Trust is your business's biggest asset today. With the ability to easily publish reviews of businesses, products, and services, customer satisfaction is more important than ever before. Because one of the first things a potential customer does before visiting you in…Continue
When it comes to selling cars, dealerships do all they can to get the most out of leads. But when someone comes in and is ready to buy, once they’ve completed that process, the relationship tends to end. The customer moves on with their new car and…Continue
Added by Mark Frost on July 31, 2014 at 12:30pm — No Comments
Your standards should be exactly the same for your live chatting team. But how are…Continue
Added by Lisandra Ramos on July 31, 2014 at 11:30am — No Comments
2014 has been the year when a lot of dealers and a handful of vendors have embraced responsive website design. We've heard a handful of rebuttals and seen some blog posts from industry experts explaining why they haven't invested into RWD, but the most absurd excuse came to us the…Continue
For inbound marketing, leads determine success. The assumption is that the higher the lead volume and percentage, the higher the sales and service volume. All too often, these do not go in step with each other. Below we identify ten statistics that are the main cause of increased lead quantity not equating to…Continue
Added by Larry Bruce on July 31, 2014 at 9:00am — No Comments
Contact: Cathy Dupont
Assistant, National Accounts
J&L Marketing Announces New Company President
Jamil Zabaneh brings to new role years of experience as Vice President of National Accounts…Continue
Added by Scott T. Joseph on July 31, 2014 at 8:42am — No Comments
Added by Misti Miller on July 31, 2014 at 7:34am — No Comments
In May I wrote a blog article explaining how employee retention in service will become increasingly important due to many factors. Apparently, that’s becoming true faster…Continue
Are you an automobile enthusiast? A person who loves to buy cars? The automobile industry is a dynamic one. It’s always in motion. Every year quite a few new cars are introduced. This has been the trend for a long time now. So, new cars become the talk of the town. Sometimes the old ones passes into oblivion and…Continue
Added by Tim Kaye on July 31, 2014 at 5:00am — No Comments
As mobile continues to emerge as the most important strategy component in digital marketing for savvy dealers, it's more than just driving mobile traffic and having a good mobile website solution. There's a psychology to it all that applies to the different way visitors engage with your web pages through…Continue
Added by Tyson Madliger on July 30, 2014 at 7:54pm — No Comments
Stop valuing quantity over…Continue
Added by Paul Potratz on July 30, 2014 at 8:52am — No Comments
The 2015 Nissan Altima - No Hybrid is needed!
For 2015, the Nissan Altima is currently offered in a variety of models but there's no current Hybrid version in the plans for this year. While some would prefer a Hybrid, the 2015 Nissan Altima with the 2.5L engine is capable of 27 City and 38…Continue
Added by Jonathan Morales on July 30, 2014 at 3:30am — No Comments
Google and a number of other leading automotive manufacturers are working on the concept of driverless cars, a technology that can transform livelihoods by leaps and bounds. A major reason that fuels this concept is the increasing number of accidents that occur across the world. Using driverless can help reduce or even eliminate the incidences of accidents. Sounds perfect, doesn’t it? Here’s a look at how…
Added by Bunny Punia on July 30, 2014 at 3:30am — No Comments
You dedicate at least an hour of your day on your dealership’s Facebook business page. You chime in on posts about the auto industry, you change your profile and background photos, you post 8 times a day - YOU ARE COMMITTED. So why aren’t people liking your page?
The most successful businesses follow these 6 easy steps to ensure they aren’t sucking on Facebook:
Added by Lisandra Ramos on July 29, 2014 at 11:30am — No Comments
2015 Dodge Challenger Hellcat, a 10-Second Factory Muscle Car!
The SRT® Hellcat is out of the proverbial bag. 707 horsepower. Has a nice ring to it. And it has a bite that you won’t believe. Power. Period. End of discussion. A red key unlocks the full potential of this American dream. Once you hear the…
Added by Jonathan Morales on July 28, 2014 at 6:30pm — No Comments
Las Vegas, NV – The Third Annual AutoCon reinvents the automotive conference with a new and innovative format unlike any other industry event, which is attendee driven.
The majority of AutoCon’s speakers and trainers are actual…Continue
Live chat can be a great way to generate leads and build lasting relationships with your shoppers. When customers click to chat, they want knowledgeable associates that will answer their questions and build their trust. However, that’s not always the case...and the worst part is you could be avoiding it!
Today I’ll be sharing three ways you can make sure your managed chat team is giving the kind of customer service that knocks your shoppers’…Continue
Added by Lisandra Ramos on July 28, 2014 at 11:37am — No Comments
Welcome to this week’s edition of Beggs on the Used Car Market, with analysis from Ricky Beggs and Black Book. As the calendar is closing out the month of July the market is indicating a variety of actions. The smaller and more fuel efficient models are getting some attention again after softening for just over a month once the tax season expired. Even some of the six to eight year old…Continue
Added by Black Book on July 28, 2014 at 8:16am — No Comments
ALBANY, N.Y. – July 28th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com), a premier dealership management system (DMS) provider, has received a "Platinum" award in the 2014 Auto Dealer Monthly Dealers' Choice Awards. This year marks the first time that Auto/Mate was honored with a top ranking in the magazine's annual award program that recognizes the industry's best product and service providers as selected by hundreds of…Continue
Added by Mike Esposito on July 28, 2014 at 6:16am — No Comments