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July 2014 ADM Blog Posts (123)


Influencer
What is the best subject line to maximize an open rate?

Personalization is the key. If you are blanketing the masses with the latest vehicle incentives, then you may have a hard time personalizing the message. However, if you are operating at a high-level of email proficiency, you are most likely sending smaller, targeted email blasts instead of the mass blasts from the past.

Successful personalized subject lines usually include the first name of the individual you are emailing. Most automotive CRMs have this capability, and you should be…

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Added by Rebecca Ward on July 31, 2014 at 6:00pm — No Comments

Dealers: Don't Ignore Online Reviews

Trust is your business's biggest asset today. With the ability to easily publish reviews of businesses, products, and services, customer satisfaction is more important than ever before. Because one of the first things a potential customer does before visiting you in…

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Added by Timothy Martell on July 31, 2014 at 12:38pm — 1 Comment

Customer-Dealership Relationships Should Not End at the Sale

When it comes to selling cars, dealerships do all they can to get the most out of leads. But when someone comes in and is ready to buy, once they’ve completed that process, the relationship tends to end. The customer moves on with their new car and…

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Added by Mark Frost on July 31, 2014 at 12:30pm — No Comments


Influencer
Your Sales Team & Live Chat Associates Are Not That Different

The conversations your sales team has with your customers often dictate whether they’ll purchase or not. That’s why having a sales team trained in customer service is so important. 

Your standards should be exactly the same for your live chatting team. But how are…

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Added by Lisandra Ramos on July 31, 2014 at 11:30am — No Comments

Responsive Websites are NOT a Fad

2014 has been the year when a lot of dealers and a handful of vendors have embraced responsive website design. We've heard a handful of rebuttals and seen some blog posts from industry experts explaining why they haven't invested into RWD, but the most absurd excuse came to us the…

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Added by Paul Accinno on July 31, 2014 at 10:10am — 2 Comments

10 Stats Your BDC Should Live By

For inbound marketing, leads determine success. The assumption is that the higher the lead volume and percentage, the higher the sales and service volume. All too often, these do not go in step with each other. Below we identify ten statistics that are the main cause of increased lead quantity not equating to…

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Added by Larry Bruce on July 31, 2014 at 9:00am — No Comments


Influencer
J&L Marketing Announces New Company President

FOR IMMEDIATE RELEASE

Contact: Cathy Dupont

Assistant, National Accounts

cdupont@jandlmarketing.com

(800) 346-9117

 

J&L Marketing Announces New Company President

Jamil Zabaneh brings to new role years of experience as Vice President of National Accounts…

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Added by Scott T. Joseph on July 31, 2014 at 8:42am — No Comments


Influencer
A Simple Solution to Showrooming

Bob is on his lunch break. Lately, he has been drooling over the latest high-tech camera so he decides to make a quick trip to Best Buy to check it out. He walks into Best Buy and heads to the camera department. Once there, he finds the camera on display, but…

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Added by Misti Miller on July 31, 2014 at 7:34am — No Comments


Influencer
Fixed Ops: The Scramble for Technicians Begins

In May I wrote a blog article explaining how employee retention in service will become increasingly important due to many factors. Apparently, that’s becoming true faster…

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Added by Richard Holland on July 31, 2014 at 7:00am — 2 Comments


Coach
Things to Look Out for While Buying an Antique Car

Are you an automobile enthusiast? A person who loves to buy cars? The automobile industry is a dynamic one. It’s always in motion. Every year quite a few new cars are introduced. This has been the trend for a long time now. So, new cars become the talk of the town. Sometimes the old ones passes into oblivion and…

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Added by Tim Kaye on July 31, 2014 at 5:00am — No Comments

Four Interesting Data Points About Car Dealers' Mobile Landing Pages

As mobile continues to emerge as the most important strategy component in digital marketing for savvy dealers, it's more than just driving mobile traffic and having a good mobile website solution. There's a psychology to it all that applies to the different way visitors engage with your web pages through…

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Added by Tyson Madliger on July 30, 2014 at 7:54pm — No Comments


Influencer
Maybe It's Contagious?

It's Not Too Late to Keep Your Ad Budget Healthy And Your Dealership Profitable

Stop valuing quantity over…

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Added by Paul Potratz on July 30, 2014 at 8:52am — No Comments

2015 Nissan Altima Reviewed

The 2015 Nissan Altima - No Hybrid is needed!

For 2015, the Nissan Altima is currently offered in a variety of models but there's no current Hybrid version in the plans for this year. While some would prefer a Hybrid, the 2015 Nissan Altima with the 2.5L engine is capable of 27 City and 38…

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Added by Jonathan Morales on July 30, 2014 at 3:30am — No Comments


Media
Driverless Cars are the Future?



Google and a number of other leading automotive manufacturers are working on the concept of driverless cars, a technology that can transform livelihoods by leaps and bounds. A major reason that fuels this concept is the increasing number of accidents that occur across the world. Using driverless can help reduce or even eliminate the incidences of accidents. Sounds perfect, doesn’t it? Here’s a look at how…

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Added by Bunny Punia on July 30, 2014 at 3:30am — No Comments


Influencer
6 Ways to Not Suck on Facebook

You dedicate at least an hour of your day on your dealership’s Facebook business page. You chime in on posts about the auto industry, you change your profile and background photos, you post 8 times a day - YOU ARE COMMITTED. So why aren’t people liking your page?

 

The most successful businesses follow these 6 easy steps to ensure they aren’t sucking on Facebook:

 …

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Added by Lisandra Ramos on July 29, 2014 at 11:30am — No Comments

REVIEW: 2015 Dodge Challenger Hellcat - 10.8 at the 1/4 Mile!

2015 Dodge Challenger Hellcat, a 10-Second Factory Muscle Car! 

The SRT® Hellcat is out of the proverbial bag. 707 horsepower. Has a nice ring to it. And it has a bite that you won’t believe. Power. Period. End of discussion. A red key unlocks the full potential of this American dream. Once you hear the…

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Added by Jonathan Morales on July 28, 2014 at 6:30pm — No Comments

AutoCon 2014 Announces "Best Practices" Focus and Format

AutoCon Launches “Your” Best Practices

Las Vegas, NV – The Third Annual AutoCon reinvents the automotive conference with a new and innovative format unlike any other industry event, which is attendee driven. 

The majority of AutoCon’s speakers and trainers are actual…

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Added by Ralph Paglia on July 28, 2014 at 4:30pm — 2 Comments


Influencer
3 Ways to Stay on Top of Your Live Chat Game

Live chat can be a great way to generate leads and build lasting relationships with your shoppers. When customers click to chat, they want knowledgeable associates that will answer their questions and build their trust. However, that’s not always the case...and the worst part is you could be avoiding it!

Today I’ll be sharing three ways you can make sure your managed chat team is giving the kind of customer service that knocks your shoppers’…

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Added by Lisandra Ramos on July 28, 2014 at 11:37am — No Comments


Vendor
Summer Market In Full Force While Heading To Fall

Welcome to this week’s edition of Beggs on the Used Car Market, with analysis from Ricky Beggs and Black Book. As the calendar is closing out the month of July the market is indicating a variety of actions. The smaller and more fuel efficient models are getting some attention again after softening for just over a month once the tax season expired. Even some of the six to eight year old…

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Added by Black Book on July 28, 2014 at 8:16am — No Comments


Influencer
Auto/Mate Honored with Platinum Award in Auto Dealer Monthly's Dealers' Choice Awards

ALBANY, N.Y. – July 28th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com), a premier dealership management system (DMS) provider, has received a "Platinum" award in the 2014 Auto Dealer Monthly Dealers' Choice Awards. This year marks the first time that Auto/Mate was honored with a top ranking in the magazine's annual award program that recognizes the industry's best product and service providers as selected by hundreds of…

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Added by Mike Esposito on July 28, 2014 at 6:16am — No Comments

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