Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
I hear this question frequently from our clients and prospects; “How do we get rid of outrageous reviews that are lies, slander, defamation, or out of bounds with the guidelines of Yelp?” Answer? Submit a request for removal especially if the review isn’t compliant with the…Continue
Added by Jerry Hart on July 31, 2013 at 4:25pm — No Comments
How do you improve something you can’t see? When a customer walks into your physical showroom you can see him peering into a car or examining rebates. However, when a customer enters your virtual showroom (your website) can you see him customizing a car or filling out a credit app? The latest…Continue
Added by Justin DiPietro on July 31, 2013 at 11:26am — No Comments
There is an enormous power out there for the using; a power that can provide exponential customer reach. This power has a force of its own and it’s completely, 100% free. Its name is meek in its nuance, but powerful enough to pack a punch… What we are talking about is the enormous power of sharing.
Sharing is an act that binds our relationships to one another. It connects people and it’s at the fundamental core of all social media. People share to spread the news about brands,…Continue
Added by Matthew on July 31, 2013 at 4:30am — No Comments
If you were hanging out in pinball parlours in the late 60’s The Who’s Pinball Wizard will be embedded in your brain. And for three days at the Australian Automobile Dealers Association Convention (AADA) we’re giving you the opportunity to relive those arcade days and win up to $1,000 worth of FREE online advertising for your dealership or company.
From Wednesday 11 to Friday 13 September at booth number 11, Salefest will be holding daily…Continue
Added by charles bayer on July 30, 2013 at 4:13pm — No Comments
Is your website constantly asking for or taking information from visitors? By providing information to visitors rather than requesting information from them, you can expect to see a rise in conversions and a decrease in bounce rates. Watch this week's Think Tank Tuesday and find out how to rethink your web strategy.
Added by Paul Potratz on July 30, 2013 at 2:37pm — No Comments
Text messaging has completely transformed the way we communicate today. Could it also be transforming the way we negotiate a car transaction? A growing number of people have used text message as a way to communicate and negotiate during a transaction on the Swapalease.com marketplace.
Added by Carroll Nguyen on July 30, 2013 at 1:00pm — No Comments
One thing that they all have in common is the need to have the right people in the right positions and the need for Leadership.…
Human beings are social creatures and our lives depend on other humans. We are born unable to care for ourselves. We develop and learn about the world around us through others. Our connections to others are key not only our survival, but also to our happiness and the success of our…Continue
Added by Bill Cosgrove on July 27, 2013 at 11:00am — No Comments
If you haven’t seen and learned about the power of Responsive Web Design, you’re missing a great new piece of digital marketing technology. Responsive Design discards the idea of mobile websites, and instead, builds a multi-device-capable platform around a single website.
My company offers Responsive Websites, and I’m learning that others providers are also…Continue
Often when a dealer is considering the benefits of adding live chat to their website they are reluctant to include a proactive (pop-up) live chat invite on their homepage. The truth is that is one of the major success factors to implement an…Continue
Added by Big Tom LaPointe on July 26, 2013 at 6:30am — No Comments
Recently, AutoTrader had Polk do a study titled, "2013 Automotive Buyer Influence Study". As it is always good to try to keep our finger on the pulse of the buyer, I read through my copy recently and have found something that surprised me a little.
The stat in question was this, "98% of car buyers polled stated that Social Media played no role in their, or had no influence on their…Continue
Added by David Sharp on July 25, 2013 at 3:39pm — No Comments
The ultimate goal of branding is to establish dominance in your category, to be the company that first comes to mind when people need whatever it is you sell. By now we’ve all heard the story of Pavlov’s dog; in short, Pavolv would ring a bell as he rubbed meat paste on his dogs tongue, then after a time all he would…Continue
Added by David Johnson on July 25, 2013 at 1:49pm — No Comments
I came across an article recently on LinkedIn by A.J. Jacobs, editor of Esquire magazine, in which he discussed using self-delusion as a tool to becoming more productive. He’s a published author as well and he discussed how…Continue
Added by Richard Holland on July 25, 2013 at 5:39am — No Comments
The next time you turn on your television, do me a favor! Watch the commercials and see if you can identify what target audience the advertisements are intended for, and what calls to action are included to entice that audience to buy.
Once you’ve had a chance to complete this…Continue
Added by Michael Cirillo on July 24, 2013 at 11:29am — No Comments
Regular readers of the Help Scout blog know that we love research and statistics.
I recently came across new consumer data from Forrester, a global research…Continue
Added by Bill Cosgrove on July 24, 2013 at 11:14am — No Comments
July 2013 saw history happen -- and it happened with flying sharks. The Syfy Network aired what has been universally reviewed as a horrible movie about sharks caught in a tornado that then go on a flying shark rampage. The show was cheaply made and had almost no viewers (including the actors that were in it).
Yet, this movie, according to SyFy channel owners,…Continue
Are you ready for the new Google Maps? Make sure you’re well positioned to take advantage of new opportunities to reach car buyers.
Google made their new Maps product public this week, and the changes are fairly substantial. The layout is cleaner, fullscreen and more modern -- but more importantly, the revamped maps relocate business listings from the left sidebar directly onto the map …Continue
In the past, it wasn’t uncommon for employees to spend their whole working lives with a single company. People would start in their late teens and many would retire without ever having worked anywhere else. However, businesses, in general, and dealerships, specifically, are experiencing less loyalty from employees today than ever before in history.…Continue
For those keeping track, Google just recently made their second change to their Online Review experience in 14 months. These changes are important for you to be aware of as they have a huge impact on Google search results and how your business appears to shoppers out on the Internet. Below I have provided a summary of the changes and how they might be impacting your business. If you have any questions about these changes and how they might impact your business, feel free to email me,…Continue