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Featured ADM Member Blog Posts – July 2012 Archive (61)

Off with their Headers!

Like many people, worthless emails reach our inbox every single day. Recently, there has been one common theme that every piece of spam or advertisement email has in common. That is the email Header.

It is very commonplace to insert a Header into all dealership emails. The majority of mystery shop responses we receive include the dealership’s header emblazoned across the top. While we understand that it immediately brands your dealership to the person opening the email, we believe…

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Added by Joe Webb on July 31, 2012 at 1:16pm — 7 Comments

AutoUSA Introduces Payment Pro℠ Powered by DriveItNow®, Payment-Qualified Website Leads for Auto Dealers

Fort Lauderdale, FL – July 31st, 2012 – AutoUSA Internet Sales Solutions (www.autousadealers.com) today introduced Payment Pro℠ powered by DriveItNow®, a payment-based conversion tool for auto dealer websites. Payment Pro is a service that provides online shoppers with instant, real car loan payments based on individual credit and inventory eligibility, generating…

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Added by Josh Vajda on July 31, 2012 at 9:00am — 1 Comment

Dealerships Benefit When Using Location-Based Social Media

        

Check out this great blog by Felicia Mahabeer of Potratz, and she talks all about what Social Media can do for your dealership!

Social media opportunities are everywhere these days, and they continue to soar in popularity. One social media trend that can…

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Added by Paul Potratz on July 30, 2012 at 12:00pm — No Comments

Guess Who Google Adwords Chose For Live Chat Services Inside of Adwords

The world of paid search is never boring especially when Google has been testing new paid "ad units" for the automotive industry.  

 

I wrote last month about the Google Advisor product (aka Google Cars) and now Google is testing an ad unit that includes LIVE CHAT powered by ActiveEngage.…

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Added by Brian Pasch on July 29, 2012 at 6:10pm — 9 Comments

From the Trenches - The Next Big Thing - No it's not Mobile.

 

Many will be dismayed to learn that mobile is not the next big thing.  They're gearing up for it.  They're READY!  And they are not ready for the next big thing!   #%$&! (No that's not a hashtag)

 …

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Added by Tom Gorham on July 29, 2012 at 5:30pm — 2 Comments

Why an e-Newsletter is More Effective than a Dealership Blog

For years dealerships have been encouraged to enter the blogosphere as a way to garner a better position in the great war for SERP dominance. A blog can be a very effective tool for a digitally active dealership to create fresh and relevant content and a great asset to your Google Page One Management strategy.
 
While many dealerships have gone on to create…
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Added by Rob Fontano on July 28, 2012 at 4:07pm — 22 Comments

Is Your Dealership in the Yellow?

If you haven't noticed, about 14% of dealership website visitorsare coming on mobile devices with another 5% on tablets.  Your numbers may vary slightly but dealers would be remiss if they did not take mobile shoppers seriously.

Google searches done on mobile phones have a different urgency compared to searches done on mobile devices. How do I know this?…

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Added by Brian Pasch on July 28, 2012 at 7:31am — No Comments

Most Car Buyers Now Select Dealership Based on Reviews

Car Shoppers Head to Review Sites for Research

Almost seven in 10 consumers said dealership reviews affected their purchase decision…

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Added by Ralph Paglia on July 26, 2012 at 2:00pm — 17 Comments

What affects SEO Rankings? There’s A New Number One!

SEO is a like a clock, always shifting, and kept true by machinery fathomless to the general population. Even people who make a living learning these intricate machinations are, at best, constantly battling to stay relevant. The hidden algorithms utilized by search engines like Google keep us on our toes,…

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Added by Timothy Martell on July 26, 2012 at 6:31am — 2 Comments

Attention Successful Dealers:

Attention Successful Dealers: 



I am conducting a confidential study of successful dealers in the country in order to find out the secrets behind their achievements. I will cross reference those results with the recommendations of most major books focusing on success and sales and then create a free workshop…

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Added by April Rain on July 26, 2012 at 5:09am — No Comments

SOCIALDEALER Launches First-of-its-kind Reputation Monitoring Service for Auto Industry

New service represents the only reputation monitoring service developed and offered exclusively for the automotive industry and optimized for Car Dealers

SOCIALDEALER, a leading reputation and social media management company that helps automotive…

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Added by Brent Albrecht on July 25, 2012 at 11:30am — 1 Comment

3 Common Mistakes Salespeople Make

The 3 Most Common Mistakes Salespeople Make That Cost The Dealership Money!

 

The good…

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Added by Leonard Buchholz on July 25, 2012 at 11:00am — 6 Comments

My $20,000 showroom Kiosk doesn’t ask the question

My $20,000 showroom Kiosk doesn’t ask the question

In order to promote products and services in the dealerships many dealers invest heavily in elaborate displays like a kiosk.  Those things often look very cool, but as a stand-alone display it lacks the valuable influence of a trained sales person.

kiosk

Here’s the challenge…

A…

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Added by Ashley Poag on July 25, 2012 at 9:51am — No Comments

Social Media Now Most Effective Google SEO Strategy for Car Dealers

Social Signals Have Become Highest Correlating Factors with Increased Google SERP Rankings for Automotive Websites

Within the US, among 22 ranking factors identified, social signals account for 5 of the 6…

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Added by Ralph Paglia on July 24, 2012 at 6:00pm — 6 Comments

Demand Generation - Creating The Need For People To Do Business With Your Dealership

Demand generation is both the art and science of creating demand or an interest in doing business with your dealership. Some people will look at demand generation as being the same thing as lead generation, and while they are tied to each other, demand generation…

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Added by David Johnson on July 24, 2012 at 1:21pm — No Comments

Bommarito E-Commerce Director Awarded TrueCar® AutoCon 2012 Scholarship

Bommarito Automotive Group E-Commerce Director Awarded AutoCon 2012 Scholarship Sponsored by TrueCar®

Matt Tucker, E-Commerce Director of Bommarito Automotive Group, Missouri’s #1 Auto Group, is one of twelve professionals selected…

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Added by Ralph Paglia on July 24, 2012 at 1:00pm — 3 Comments

Using Location-Based Social Media to Benefit your Dealership

Location-based social media opportunities are everywhere these days, and they’re soaring in popularity

 

For anyone not familiar, location-based applications allow users to find and “check…

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Added by Jim Fitzpatrick on July 24, 2012 at 7:30am — No Comments

Twitter Announces New Targeted Ads

Twitter has really blossomed as a powerful tool for digital marketing. With one of the largest and most active communities in all of social media, there is no denying that the service merits your attention. Any time you can reach such a…

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Added by Timothy Martell on July 24, 2012 at 6:22am — No Comments

Video Advertising Growing in Effectiveness and Use by Auto Industry

Online Video Advertising Views and Engagement Continue to Reach New Heights in the Auto Industry

Americans viewed more than 11 billion video ads in June,…

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Added by Ralph Paglia on July 23, 2012 at 12:30pm — 2 Comments

Pinterest & Community Engagement Make the Perfect Social Marriage

Houlihans has a fantastic social media marketing team and they recently just sent out an email to their customer list regarding their successful Pinterest campaign:

 

What a great idea that even dealers could implement in their stores - combining a popular social site like…

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Added by Christine Rochelle on July 23, 2012 at 6:57am — No Comments

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