Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Like many people, worthless emails reach our inbox every single day. Recently, there has been one common theme that every piece of spam or advertisement email has in common. That is the email Header.
It is very commonplace to insert a Header into all dealership emails. The majority of mystery shop responses we receive include the dealership’s header emblazoned across the top. While we understand that it immediately brands your dealership to the person opening the email, we believe…Continue
Fort Lauderdale, FL – July 31st, 2012 – AutoUSA Internet Sales Solutions (www.autousadealers.com) today introduced Payment Pro℠ powered by DriveItNow®, a payment-based conversion tool for auto dealer websites. Payment Pro is a service that provides online shoppers with instant, real car loan payments based on individual credit and inventory eligibility, generating…Continue
Check out this great blog by Felicia Mahabeer of Potratz, and she talks all about what Social Media can do for your dealership!
Social media opportunities are everywhere these days, and they continue to soar in popularity. One social media trend that can…Continue
Added by Paul Potratz on July 30, 2012 at 12:00pm — No Comments
The world of paid search is never boring especially when Google has been testing new paid "ad units" for the automotive industry.
I wrote last month about the Google Advisor product (aka Google Cars) and now Google is testing an ad unit that includes LIVE CHAT powered by ActiveEngage.…Continue
Many will be dismayed to learn that mobile is not the next big thing. They're gearing up for it. They're READY! And they are not ready for the next big thing! #%$&! (No that's not a hashtag)
If you haven't noticed, about 14% of dealership website visitorsare coming on mobile devices with another 5% on tablets. Your numbers may vary slightly but dealers would be remiss if they did not take mobile shoppers seriously.
Google searches done on mobile phones have a different urgency compared to searches done on mobile devices. How do I know this?…Continue
Added by Brian Pasch on July 28, 2012 at 7:31am — No Comments
Car Shoppers Head to Review Sites for Research
SEO is a like a clock, always shifting, and kept true by machinery fathomless to the general population. Even people who make a living learning these intricate machinations are, at best, constantly battling to stay relevant. The hidden algorithms utilized by search engines like Google keep us on our toes, demanding constant vigilance and supreme dedication to the craft.…Continue
Attention Successful Dealers:
I am conducting a confidential study of successful dealers in the country in order to find out the secrets behind their achievements. I will cross reference those results with the recommendations of most major books focusing on success and sales and then create a free workshop highlighting the success markers of Automotive…
Added by April Rain on July 26, 2012 at 5:09am — No Comments
In order to promote products and services in the dealerships many dealers invest heavily in elaborate displays like a kiosk. Those things often look very cool, but as a stand-alone display it lacks the valuable influence of a trained sales person.
Here’s the challenge…
Added by Ashley Poag on July 25, 2012 at 9:51am — No Comments
Demand generation is both the art and science of creating demand or an interest in doing business with your dealership. Some people will look at demand generation as being the same thing as lead generation, and while they are tied to each other, demand generation…Continue
Added by David Johnson on July 24, 2012 at 1:21pm — No Comments
Matt Tucker, E-Commerce Director of Bommarito Automotive Group, Missouri’s #1 Auto Group, is one of twelve professionals selected…Continue
For anyone not familiar, location-based applications allow users to find and “check…Continue
Added by Jim Fitzpatrick on July 24, 2012 at 7:30am — No Comments
Twitter has really blossomed as a powerful tool for digital marketing. With one of the largest and most active communities in all of social media, there is no denying that the service merits your attention. Any time you can reach such a massive group of people for short money, you know it’s in your…Continue
Added by Timothy Martell on July 24, 2012 at 6:22am — No Comments
Houlihans has a fantastic social media marketing team and they recently just sent out an email to their customer list regarding their successful Pinterest campaign:
What a great idea that even dealers could implement in their stores - combining a popular social site like Pinterest with their own local community.
Have you seen other…Continue
Added by Christine Rochelle on July 23, 2012 at 6:57am — No Comments
In any good automotive SEO campaign you need to establish your dealership as a credible industry leading source of information. This can definitely be a handful but there are a few easy guidelines you can follow to make sure that your web content is helping your case rather than hurting…Continue
Added by Timothy Martell on July 23, 2012 at 5:35am — No Comments