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July 2012 ADM Blog Posts (191)

Off with their Headers!

Like many people, worthless emails reach our inbox every single day. Recently, there has been one common theme that every piece of spam or advertisement email has in common. That is the email Header.

It is very commonplace to insert a Header into all dealership emails. The majority of mystery shop responses we receive include the dealership’s header emblazoned across the top. While we understand that it immediately brands your dealership to the person opening the email, we believe…


Added by Joe Webb on July 31, 2012 at 1:16pm — 7 Comments

News Release: KPA Announces KPA Mobile for Auto Dealers

Lafayette, CO (July 31, 2012) ­— KPA announced today the launch of KPA Mobile, providing auto dealers with more leads than any other mobile website provider through a combination of fast loading pages, fewest clicks, large images in listing pages, and properly positioned call-to-actions (CTA’s).

The number of online Internet shoppers using mobile devices is…


Added by Patric Timmermans on July 31, 2012 at 9:18am — No Comments

AutoUSA Introduces Payment Pro℠ Powered by DriveItNow®, Payment-Qualified Website Leads for Auto Dealers

Fort Lauderdale, FL – July 31st, 2012 – AutoUSA Internet Sales Solutions ( today introduced Payment Pro℠ powered by DriveItNow®, a payment-based conversion tool for auto dealer websites. Payment Pro is a service that provides online shoppers with instant, real car loan payments based on individual credit and inventory eligibility, generating…


Added by Josh Vajda on July 31, 2012 at 9:00am — 1 Comment

How do You Measure a Building Using a Barometer

   I came accross a very interesting story the other day that I wanted to share with you. It's a story from Alexander Calandra called the Barometer Story. For those of you that have read some of my other posts (here or other forums), You know I like to keep things Simple and Fresh. This story is an intersting way on how to throw creativity on top of that.

Most of us sell / advertise in a similar way. Albeit, print, radio, TV, social, Low price leader, Give away the funny money, etc.…


Added by Nick Domino on July 31, 2012 at 8:38am — No Comments

Reflections on the Rise of Pinterest

Just what is it about Pinterest that is capturing so much attention right now? I’ve read a lot about how dealerships need to embrace this new paradigm of social sharing, but not much discussion about the conditions that make Pinterest possible. Here are a few thoughts for consideration...


Okay Pinterest, why photography? That’s like, so last century. It’s been said that Pinterest has boiled down the essence of what makes Facebook so engaging and removed the impulse…


Added by Aaron Wirtz on July 31, 2012 at 7:30am — 1 Comment

The Olympic Memes

I know this is kind of late to blog about, but there is just too many things that are online about the Olympic games I wanted to be sure to filter through it all for you.

First off, let’s address the Queen of England’s sour face. Sure she jumped out of a helicopter with James Bond, wouldn’t that be enough cause for a smile at least? Apparently not and I’ve found the answer to why she was so angry looking:…


Added by Ketty Colom on July 31, 2012 at 7:16am — No Comments

DrivingSales Executive Summit Announces Breakout Session Speakers and Presentations for 2012

Hot-button topics selected exclusively for the summit by dealers include Website Analytics, Used Car Certification, Reputation Management, Gen Y Social Media, Mobile Marketing, and more; Early Bird Registration available until August 15th


Salt Lake City, UT – July 31, 2012 – DrivingSales today announced speakers and presentations for the 2012 DrivingSales Executive Summit’s (DSES) key breakout sessions, including…


Added by Crystal Hartwell on July 31, 2012 at 6:30am — No Comments

Did you know?

Studies show that over 80% of internet purchase sales request prospects you engage with will actually buy something DIFFERENT! In this video one of the coordinators gives an example of exactly how long she had made contact with a prospect trying to find her a specific vehicle then at the end exactly what happened with that prospect. Make it count sell the appointment NOT the vehicle.…


Added by Danielle Davis on July 31, 2012 at 6:27am — No Comments

How do YOU handle price??

So many coordinators get hung up when engaging with a prospect about price. Never wanting to give the prospect the wrong information but at the same time not wanting to seem like they don't know their own job or what they are talking about. This video gives you some tips, ideas, and rebuttals on exactly how to handle thr PRICE question! Check it out!



Added by Danielle Davis on July 31, 2012 at 6:11am — No Comments

How To Compete With The Big Boys With A Brand New Website

Websites that have been established for a while always have the advantage over a new website when it comes to ranking with Google. Google tends to trust websites that have been around longer, and these websites have had more time to build good back links, which can make them difficult to compete with. Fortunately there are ways to compete with good…


Added by Timothy Martell on July 31, 2012 at 5:37am — No Comments

Let me help you collect more leads! :)

Here at we strive to make your dealership a success, We offer tons of products to suite any dealership from the little man on the corner or the Cadillac dealership down in the big city. Give us call or visit us at 1800-367-1723…


Added by Lillian Lunsford on July 30, 2012 at 12:38pm — No Comments

Dealerships Benefit When Using Location-Based Social Media


Check out this great blog by Felicia Mahabeer of Potratz, and she talks all about what Social Media can do for your dealership!

Social media opportunities are everywhere these days, and they continue to soar in popularity. One social media trend that can…


Added by Paul Potratz on July 30, 2012 at 12:00pm — No Comments

Did you Tweet? Why Car Dealers need to Tweet!

Most car dealers don’t think it’s important to have a Twitter page, but I am going to tell you otherwise. Twitter has over 200 million users; they get 300,000 new users each day. Twitter is a…


Added by Dani Lunsford on July 30, 2012 at 11:45am — No Comments

New Google Webmaster Tool Reveals Dealer Website Indexing Trends to Automotive Marketers

Google "Reveals Index Secrets": Charts Indexing of Dealership Websites Over Time

On July 24th, Google webmaster tools launched Index Status (available under Health) that charts the number of indexed pages for your site over the last year.

Google Index Status



Added by Ralph Paglia on July 30, 2012 at 10:54am — No Comments

Used car video merchandising opportunity

I’ve invented a phrase - Bandwidth Remorse. Here is the official definition. Most dealerships are now offering bandwidth remorse on all of their ads across the Internet. My made up phrase refers to dealerships who feature slideshow or PowerPoint videos on their ads. Most used car videos display the very same pictures that were offered on the page that launched that video, but with a twist - lower…


Added by Pierce Plam on July 30, 2012 at 9:30am — No Comments

Is Your Dealership Ready for the Real-Time Shopper? (Courtesy of Ed Parkinson & Dealer Marketing Magazine)

It’s not 2008 anymore. Consumer expectations, communication preferences, and shopping behaviors have all changed due to mass public adoption of smartphones and tablets. Consider the following statistics:


According to a report by online monitor, Pingdom, mobile browsing has increased 69 percent since 2010. In fact, mobile internet use is set to surpass desktop internet…


Added by Aaron Hassen on July 30, 2012 at 9:29am — No Comments

Automotive Sales Objections, Rebuttals, Expectations, & "What Ifs" for Interent / BDC Department

GREAT video! This video gives you an idea of different objections prospects use and shows you the types of rebuttals you can use and also shows that no matter what there is always an alternate way to close an appointment and get the prospect into your dealership.…


Added by Danielle Davis on July 30, 2012 at 8:16am — No Comments

ActivEngage Named Finalist for OBJ Best Places to Work

ActivEngage was a finalist in the Best Places to Work in Central Florida awards for 2012 (check out slide 13). Although ActivEngage missed the top spot this year by only .03%, we still feel that we are the best place to work by far, read more hereto find out why.

Added by Ketty Colom on July 30, 2012 at 7:57am — No Comments


The one and only SEAN V. BRADLEY live at the Toyota dealership doing hands on training on the 10 step phone "Road to the appointment" process for the internet sales department. I personally thought this video was AWESOME training! This training made me realize how important it is to ask the right questions and always make good use of your rebuttals. Your own energy and being spontaneous with the customers  is what gets you to close the appointment. Check it out!



Added by Danielle Davis on July 30, 2012 at 7:30am — No Comments

An Open Letter to Google on Behalf of Automobile Dealerships

Dear Google:

You amaze and confound us daily.  You have created an infrastructure, tools and resources for accessing and organizing information that the majority of people and businesses all over the world rely on every day.  That is truly awe-inspiring.  You are pulling search, social and reviews together in envelope-pushing ways.

Nevertheless, change and innovation are rarely universally embraced as you have experienced first hand.   As the old saying goes – you can…


Added by Kristen Judd on July 30, 2012 at 7:14am — 3 Comments

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