Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Like many people, worthless emails reach our inbox every single day. Recently, there has been one common theme that every piece of spam or advertisement email has in common. That is the email Header.
It is very commonplace to insert a Header into all dealership emails. The majority of mystery shop responses we receive include the dealership’s header emblazoned across the top. While we understand that it immediately brands your dealership to the person opening the email, we believe…Continue
Lafayette, CO (July 31, 2012) — KPA announced today the launch of KPA Mobile, providing auto dealers with more leads than any other mobile website provider through a combination of fast loading pages, fewest clicks, large images in listing pages, and properly positioned call-to-actions (CTA’s).
Added by Patric Timmermans on July 31, 2012 at 9:18am — No Comments
Fort Lauderdale, FL – July 31st, 2012 – AutoUSA Internet Sales Solutions (www.autousadealers.com) today introduced Payment Pro℠ powered by DriveItNow®, a payment-based conversion tool for auto dealer websites. Payment Pro is a service that provides online shoppers with instant, real car loan payments based on individual credit and inventory eligibility, generating…Continue
I came accross a very interesting story the other day that I wanted to share with you. It's a story from Alexander Calandra called the Barometer Story. For those of you that have read some of my other posts (here or other forums), You know I like to keep things Simple and Fresh. This story is an intersting way on how to throw creativity on top of that.
Most of us sell / advertise in a similar way. Albeit, print, radio, TV, social, Low price leader, Give away the funny money, etc.…Continue
Added by Nick Domino on July 31, 2012 at 8:38am — No Comments
Just what is it about Pinterest that is capturing so much attention right now? I’ve read a lot about how dealerships need to embrace this new paradigm of social sharing, but not much discussion about the conditions that make Pinterest possible. Here are a few thoughts for consideration...
Okay Pinterest, why photography? That’s like, so last century. It’s been said that Pinterest has boiled down the essence of what makes Facebook so engaging and removed the impulse…Continue
I know this is kind of late to blog about, but there is just too many things that are online about the Olympic games I wanted to be sure to filter through it all for you.
First off, let’s address the Queen of England’s sour face. Sure she jumped out of a helicopter with James Bond, wouldn’t that be enough cause for a smile at least? Apparently not and I’ve found the answer to why she was so angry looking:…Continue
Added by Ketty Colom on July 31, 2012 at 7:16am — No Comments
Hot-button topics selected exclusively for the summit by dealers include Website Analytics, Used Car Certification, Reputation Management, Gen Y Social Media, Mobile Marketing, and more; Early Bird Registration available until August 15th
Salt Lake City, UT – July 31, 2012 – DrivingSales today announced speakers and presentations for the 2012 DrivingSales Executive Summit’s (DSES) key breakout sessions, including…Continue
Added by Crystal Hartwell on July 31, 2012 at 6:30am — No Comments
Studies show that over 80% of internet purchase sales request prospects you engage with will actually buy something DIFFERENT! In this video one of the coordinators gives an example of exactly how long she had made contact with a prospect trying to find her a specific vehicle then at the end exactly what happened with that prospect. Make it count sell the appointment NOT the vehicle.…Continue
Added by Danielle Davis on July 31, 2012 at 6:27am — No Comments
So many coordinators get hung up when engaging with a prospect about price. Never wanting to give the prospect the wrong information but at the same time not wanting to seem like they don't know their own job or what they are talking about. This video gives you some tips, ideas, and rebuttals on exactly how to handle thr PRICE question! Check it out!
Added by Danielle Davis on July 31, 2012 at 6:11am — No Comments
Websites that have been established for a while always have the advantage over a new website when it comes to ranking with Google. Google tends to trust websites that have been around longer, and these websites have had more time to build good back links, which can make them difficult to compete with. Fortunately…Continue
Added by Timothy Martell on July 31, 2012 at 5:37am — No Comments
Here at Autoshopper.com we strive to make your dealership a success, We offer tons of products to suite any dealership from the little man on the corner or the Cadillac dealership down in the big city. Give us call or visit us at www.e-autopilot.com 1800-367-1723…Continue
Added by Lillian Lunsford on July 30, 2012 at 12:38pm — No Comments
Check out this great blog by Felicia Mahabeer of Potratz, and she talks all about what Social Media can do for your dealership!
Social media opportunities are everywhere these days, and they continue to soar in popularity. One social media trend that can…Continue
Added by Paul Potratz on July 30, 2012 at 12:00pm — No Comments
Most car dealers don’t think it’s important to have a Twitter page, but I am going to tell you otherwise. Twitter has over 200 million users; they get 300,000 new users each day. Twitter is a…Continue
Added by Dani Lunsford on July 30, 2012 at 11:45am — No Comments
On July 24th, Google webmaster tools launched Index Status (available under Health) that charts the number of indexed pages for your site over the last year.
Added by Ralph Paglia on July 30, 2012 at 10:54am — No Comments
I’ve invented a phrase - Bandwidth Remorse. Here is the official definition. Most dealerships are now offering bandwidth remorse on all of their ads across the Internet. My made up phrase refers to dealerships who feature slideshow or PowerPoint videos on their ads. Most used car videos display the very same pictures that were offered on the page that launched that video, but with a twist - lower…Continue
Added by Pierce Plam on July 30, 2012 at 9:30am — No Comments
It’s not 2008 anymore. Consumer expectations, communication preferences, and shopping behaviors have all changed due to mass public adoption of smartphones and tablets. Consider the following statistics:
According to a report by online monitor, Pingdom, mobile browsing has increased 69 percent since 2010. In fact, mobile internet use is set to surpass desktop internet…Continue
Added by Aaron Hassen on July 30, 2012 at 9:29am — No Comments
GREAT video! This video gives you an idea of different objections prospects use and shows you the types of rebuttals you can use and also shows that no matter what there is always an alternate way to close an appointment and get the prospect into your dealership.…Continue
Added by Danielle Davis on July 30, 2012 at 8:16am — No Comments
ActivEngage was a finalist in the Best Places to Work in Central Florida awards for 2012 (check out slide 13). Although ActivEngage missed the top spot this year by only .03%, we still feel that we are the best place to work by far, read more hereto find out why.
Added by Ketty Colom on July 30, 2012 at 7:57am — No Comments
The one and only SEAN V. BRADLEY live at the Toyota dealership doing hands on training on the 10 step phone "Road to the appointment" process for the internet sales department. I personally thought this video was AWESOME training! This training made me realize how important it is to ask the right questions and always make good use of your rebuttals. Your own energy and being spontaneous with the customers is what gets you to close the appointment. Check it out!
Added by Danielle Davis on July 30, 2012 at 7:30am — No Comments
You amaze and confound us daily. You have created an infrastructure, tools and resources for accessing and organizing information that the majority of people and businesses all over the world rely on every day. That is truly awe-inspiring. You are pulling search, social and reviews together in envelope-pushing ways.
Nevertheless, change and innovation are rarely universally embraced as you have experienced first hand. As the old saying goes – you can…Continue