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Featured ADM Member Blog Posts – July 2011 Archive (43)

If you only read one social media article this year… let it be a strategic wellspring

At present, it’s fairly safe to say that almost everyone is at least aware of social media.  Hopefully, most dealerships are aware of why it’s important to have a strong presence on the internet, no matter which platform you use:

 The Pew Research Center itself has revealed the startling statistics of every age group as they flock to the internet instead…

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Added by Camille Forte on July 28, 2011 at 8:53pm — No Comments

Most Influential News Images of All Time

25 of the Most Influential News Images of All Time

News Photography is all about capturing the decisive moment in an aesthetic way. It is about telling the world a story, through one or more images.

Many times, news images come to be remembered as symbolically associated with a certain…

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Added by Ralph Paglia on July 28, 2011 at 3:47pm — 4 Comments

Want to win a FREE registration to the 11th Digital Dealer Conference & Exposition?

Hey ADM members,

 

The 11th Digital Dealer Conference & Exposition is having a sweepstakes for a FREE registration to the conference. Anyone is eligible to win so I encourage all ADM members to enter! This is just another chance for you to win a free registration on top of the contest ADM is holding. CLICK HERE TO…

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Added by Arnold Tijerina on July 28, 2011 at 11:20am — No Comments

Five Lies About Automotive Social Media Marketing

What are the Five Biggest Lies about Automotive Social Media Marketing? 

 

When you think back…

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Added by Ralph Paglia on July 26, 2011 at 5:30pm — 35 Comments

Dealers In California May Be Forced To Change The Way Salespeople Are Paid

In a class action lawsuit filed on June 21, 2011 against AutoNation (Santa Clara Superior Court, entitled Lilly v. AutoNation, Case No. 1-11-CV-203569), attorneys are claiming that AutoNation is in violation of the California Labor Code by misclassifying commissioned sales reps as exempt from overtime and, in addition, issuing deduct vouchers post-sale for losses in commissionable gross due to repair or…

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Added by Arnold Tijerina on July 25, 2011 at 11:54am — No Comments

Jim Flint To Discuss Adjusting Dealer Advertising Budgets and Strategies



The recent changes with Google Places make a strong case why dealers need a marketing strategy that is continually updated based on market conditions and changes in search/social.



I've been flooded this week with calls and emails asking for guidance on how to adjust…

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Added by Brian Pasch on July 24, 2011 at 12:34pm — No Comments

Information is Power: 2-Steps to Win at Social Media

Would you like to have more Facebook fans?  Increasing a dealership’s Facebook fan base is the best way to start a consistent marketing campaign.  You must create awareness of your store’s… Continue

Added by Kathi Kruse on July 22, 2011 at 5:58pm — No Comments

Tracking For Social Media ROI - Yes, It's Possible

A lot of people will tell you that there is no way to track the ROI of social media, I'm here to tell you that they're wrong. Wrong, wrong, wrong! But why are they wrong? I have a few ideas on that, the biggest of which is that they don't know what they're doing. Another reason could be that they think it's too hard and instead of…

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Added by David Johnson on July 22, 2011 at 11:30am — No Comments

Time Saving Social Media Tools

When I’m talking with dealers about various aspects of their online marketing strategy, the reason that they most frequently bring up for why they aren't more involved in social media is that they or their teams don't have the time.  I'm a strong believer in the theory that time is the new money, so I agree that sometimes there just aren't enough hours in the day.  At DealerOn, we believe that there is a definite benefit to devoting time and effort to…

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Added by Ali Amirrezvani on July 21, 2011 at 12:59pm — No Comments

Is Google + Providing Users With a False Sense of Security?

Are Circles All They're Advertised to be?

Google Circles

This is an actual picture of one of my Google Plus Circles. This is arguably a collection of the most influential digital personalities in the world today (note to self... add Erik Qualman after posting this blog). But it begs the question, is Google tricking you…

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Added by Timothy Martell on July 21, 2011 at 12:38pm — 5 Comments

Google Boots Third Party Review Sites From Star Counts

Change once again is rocking the automotive digital marketing world as Google today drops the third party review counts from its yellow stars.  ONLY reviews directly posted on Google Places are showing.  This screen shot of BMW of Scherville showed all the DealerRater reviews last week in their…

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Added by Brian Pasch on July 21, 2011 at 12:00pm — 69 Comments

Erik Qualman, bestselling author of 'Socialnomics' to keynote the 11th Digital Dealer Conference!

The 11th Digital Dealer Conference & Exposition is excited to announce that our keynote speaker will be Erik Qualman, best-selling author of "Socialnomics"!

 

 

Erik Qualman has recently advised/given keynotes with the following: Coach, Facebook, UGG Australia, Starbucks,…

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Added by Arnold Tijerina on July 19, 2011 at 12:00pm — 4 Comments

Jim Ziegler, National Featured Columnist Expands His Media Reach to Auto Dealers

Jim Ziegler, National Featured Columnist Expands His Media Reach to Auto Dealers

 

Atlanta, GA:  After 14 years as a featured auto industry national columnist, Jim Ziegler is taking his widely read articles to new and…

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Added by Ralph Paglia on July 19, 2011 at 11:00am — No Comments

That Pesky Groupon Model Surfaces for Auto Sales . . .

Here we finally have a car dealership using Groupon for CAR DISCOUNTS (Cadillac and Groupon).  People can purchase an amount off the car later for buying a coupon for a lesser amount now.

 

I tried to…

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Added by Keith Shetterly on July 18, 2011 at 7:00am — 44 Comments

Automotive Industry Social Network Traffic Statistics

Top 5 Automotive Industry Social Network Traffic Statistics from Compete, Inc. for 12 months ending August 31, 2011...

 

The sites (including subdomains) submitted to Compete, Inc. for monitoring include:

  1. www.AutomotiveDigitalMarketing.com…
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Added by Ralph Paglia on July 17, 2011 at 9:30am — 6 Comments

Google+: The Complete Guide

Google+: The Complete Guide from Mashable's Ben Parr

 
Google+: It’s the hot social network on the block. In just three weeks,…
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Added by Ralph Paglia on July 17, 2011 at 7:30am — No Comments

Why the Gen Y is in the driver's seat & way we need to "Pay Attention"..!

Why the Gen Y is in the driver’s seat & why we need to pay attention!

Are we still assuming the customer will come to you because of you? Or better yet said “They will come to you because of you?”  

Place your seat in an upright position and think again! You may end up kicking your own rear down the road.

A study was…

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Added by Jennifer Schrader on July 14, 2011 at 6:00am — 1 Comment

The Evolution of the Facebook Fan!

The Evolution of the Facebook Fan

 

By Paige Plant, Social Media Director, Ignite XDS

 

A coworker of mine, Jennifer Schrader, recently shared this infographic with me regarding the reasons behind why people follow brands. It led me to think about the overall brand of my different clients and…

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Added by Jennifer Schrader on July 13, 2011 at 8:02am — No Comments

Mobile Automotive Consumers Have High Access

New Research Shows That Mobile Automotive Related Content Consumers Have Very High Access Rates...…

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Added by Ralph Paglia on July 12, 2011 at 7:00pm — 2 Comments

How Automotive Marketing and Advertising Media Buyers Should Approach Online Display Ad Campaigns

How Should Automotive Marketing and Advertising Media Buyers Approach the Budgeting of Online Display Ad Campaigns Across Multiple Sites and Networks?

Multitude of…

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Added by Ralph Paglia on July 12, 2011 at 8:00am — 2 Comments

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