Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
At present, it’s fairly safe to say that almost everyone is at least aware of social media. Hopefully, most dealerships are aware of why it’s important to have a strong presence on the internet, no matter which platform you use:
The Pew Research Center itself has revealed the startling statistics of every age group as they flock to the internet instead…Continue
Added by Camille Forte on July 28, 2011 at 8:53pm — No Comments
News Photography is all about capturing the decisive moment in an aesthetic way. It is about telling the world a story, through one or more images.
Many times, news images come to be remembered as symbolically associated with a certain…Continue
Hey ADM members,
The 11th Digital Dealer Conference & Exposition is having a sweepstakes for a FREE registration to the conference. Anyone is eligible to win so I encourage all ADM members to enter! This is just another chance for you to win a free registration on top of the contest ADM is holding. CLICK HERE TO…Continue
Added by Arnold Tijerina on July 28, 2011 at 11:20am — No Comments
When you think back on it, the introduction of social media within automotive marketing hit our industry like…
In a class action lawsuit filed on June 21, 2011 against AutoNation (Santa Clara Superior Court, entitled Lilly v. AutoNation, Case No. 1-11-CV-203569), attorneys are claiming that AutoNation is in violation of the California Labor Code by misclassifying commissioned sales reps as exempt from overtime and, in addition, issuing deduct vouchers post-sale for losses in commissionable gross due to repair or…Continue
Added by Arnold Tijerina on July 25, 2011 at 11:54am — No Comments
The recent changes with Google Places make a strong case why dealers need a marketing strategy that is continually updated based on market conditions and changes in search/social.
I've been flooded this week with calls and emails asking for guidance on how to adjust…
Added by Brian Pasch on July 24, 2011 at 12:34pm — No Comments
Added by Kathi Kruse on July 22, 2011 at 5:58pm — No Comments
A lot of people will tell you that there is no way to track the ROI of social media, I'm here to tell you that they're wrong. Wrong, wrong, wrong! But why are they wrong? I have a few ideas on that, the biggest of which is that they don't know what they're doing. Another reason could be that they think it's too hard and instead of…Continue
Added by David Johnson on July 22, 2011 at 11:30am — No Comments
When I’m talking with dealers about various aspects of their online marketing strategy, the reason that they most frequently bring up for why they aren't more involved in social media is that they or their teams don't have the time. I'm a strong believer in the theory that time is the new money, so I agree that sometimes there just aren't enough hours in the day. At DealerOn, we believe that there is a definite benefit to devoting time and effort to…Continue
Added by Ali Amirrezvani on July 21, 2011 at 12:59pm — No Comments
This is an actual picture of one of my Google Plus Circles. This is arguably a collection of the most influential digital personalities in the world today (note to self... add Erik Qualman after posting this blog). But it begs the question, is Google tricking you…Continue
Change once again is rocking the automotive digital marketing world as Google today drops the third party review counts from its yellow stars. ONLY reviews directly posted on Google Places are showing. This screen shot of BMW of Scherville showed all the DealerRater reviews last week in their star counts but not today.
This is what their Google Places…Continue
The 11th Digital Dealer Conference & Exposition is excited to announce that our keynote speaker will be Erik Qualman, best-selling author of "Socialnomics"!
Erik Qualman has recently advised/given keynotes with the following: Coach, Facebook, UGG Australia, Starbucks,…Continue
Jim Ziegler, National Featured Columnist Expands His Media Reach to Auto Dealers
Atlanta, GA: After 14 years as a featured auto industry national columnist, Jim Ziegler is taking his widely read articles to new and broader venues. In his column, The Dealer Advocate, Jim became known as…Continue
Added by Ralph Paglia on July 19, 2011 at 11:00am — No Comments
Here we finally have a car dealership using Groupon for CAR DISCOUNTS (Cadillac and Groupon). People can purchase an amount off the car later for buying a coupon for a lesser amount now.
I tried to get four separate dealers to try this last year. I'll get the…Continue
Top 5 Automotive Industry Social Network Traffic Statistics from Compete, Inc. for 12 months ending August 31, 2011...
The sites (including subdomains) submitted to Compete, Inc. for monitoring include:Continue
Added by Ralph Paglia on July 17, 2011 at 7:30am — No Comments
Why the Gen Y is in the driver’s seat & why we need to pay attention!
Place your seat in an upright position and think again! You may end up kicking your own rear down the road.
A study was…Continue
The Evolution of the Facebook Fan
By Paige Plant, Social Media Director, Ignite XDS
A coworker of mine, Jennifer Schrader, recently shared this infographic with me regarding the reasons behind why people follow brands. It led me to think about the overall brand of my different clients and…Continue
Added by Jennifer Schrader on July 13, 2011 at 8:02am — No Comments