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Featured ADM Member Blog Posts – July 2010 Archive (48)

Automotive Social Marketing Strategy Should be Included in Dealership Advertising Budgets

With the rapidly emerging predominance of User Generated Content (UGC) activity on Social Networks, photo and video hosting sites, and various types of blogs as a percentage of total consumer online activity, it would seem to be only a matter of time before car dealers realize the necessity of creating online dealership… Continue

Added by Ralph Paglia on July 31, 2010 at 11:30pm — 2 Comments

Your Customer’s Perception Is Reality

I get it. It’s tough out there. Customer access to information on the internet continues to squeeze margins. Dealerships are just trying to make a buck in a fiercely competitive marketplace. You have to do whatever it takes to stay ahead of the competition



I also get that some may view compliance as unnecessary, overrated, annoying, a waste of time and money, and downright harmful to profitability. These are perceptions and as they say, perception is reality.



Some… Continue

Added by Jim Radogna on July 31, 2010 at 3:21pm — 11 Comments

Ford Social Media Marketing; 5 Reasons Why Ford Continues to Kick Butt



5 Reasons Why Ford Continues to Kick Butt

Written by Liana Evans



Social media marketing may… Continue

Added by Ralph Paglia on July 31, 2010 at 12:00am — No Comments

Not enough time in the day?

How many of you feel like you don’t have enough time in the day? Really, between answering new leads, following up with prospects, delivering sold units, managing the rest of your Internet team, making sure your inventory is distributed properly to all the sites you market on, checking with your photographer to make sure new trades are getting ready for market, WHO would. Oops I forgot one other task, secret shopping your Internet sales department. Wait, you don’t do that, don’t have time,… Continue

Added by Terry Holbrook on July 28, 2010 at 2:50pm — No Comments

The Beginning of the Chevrolet Camaro

Camaro vs Mustang

The introduction of the 2010 Chevrolet Camaro and 2011 Camaro Convertible reignites a volcanic war that has defined the American automotive landscape for much of the past century. For over forty years Camaro and Mustang have been battling it out for first place in America’s heart. The Mustang arrived first, staking out the pony car high ground in 1964 and remained the only one of its kind during the two and a half years it took General Motors to respond. Since…

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Added by Wally Koster on July 27, 2010 at 2:16pm — No Comments

Website Analytics Applications For Measuring and Tracking Visitors; 13 Free Apps Reviewed and Evaluated

Free Website Analytics Tools For Measuring and Tracking Visitors; A Baker's Dozen Reviewed and Evaluated by Dipanka Jana…

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Added by Ralph Paglia on July 26, 2010 at 7:30am — No Comments

Do You Have Old Unclaimed Keys at The Dealership?

A local boy in Rumson, a friend of my son Connor, is obessed with collecting car keys. I just found out about his collection and I have attached two photos. I had a car dealership GM over at the house this weekend and he was begging him for any unclaimed keys that he could send him.

So I was thinking that there must be thousands of unclaimed keys and old keys that may be very "cool" to add to Jeremy's collection. So if you car to make a young man very happy, send me some of…

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Added by Brian Pasch on July 25, 2010 at 5:14pm — No Comments

2010 ASMA Awards Applications Available For Car Dealer Website Providers

2010 ASMA Awards Applications for the 2010 Automotive Search Marketing Architecture (ASMA) study, underwritten by PCG Digital Marketing (PCG), are now available to automotive website design companies.

The annual study and awards recognize the best automotive website platforms for automotive digital marketing strategies.

Automotive website companies are encouraged to contact…

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Added by Brian Pasch on July 23, 2010 at 9:49am — 2 Comments

With Competition on Search Heating Up, Don't Overlook Yahoo and Bing

Many dealers continue to put all their focus on Google and rightfully so. However, if you haven't been paying attention, Yahoo and Bing have been gaining in search volume. While individually, they don't even come close to Google's stranglehold on the market, together they still represent 31% and I would consider this a very sizable chunk. Who wouldn't want to get…

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Added by Richard Valenta on July 23, 2010 at 9:30am — 1 Comment

10 undeniable signs that you are indeed addicted to Social Media

Day in - Day out. Like clockwork - tic, tac, tic, tac. Little voices already in your brain whispering "hey......hey.....do not forget to check in....and it has been already 12 minutes that you have had changed your status on Facebook......hey......hey.....and don't forget see that you finally hit the 1000 followers mark on Twitter....hey....." -Okay, when you are reading these lines here and you feel like "hmmm, sounds familiar, and you got by they was sweaty hands…

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Added by VJ on July 22, 2010 at 8:30pm — No Comments

Fascinating Facebook Facts

Fascinating Facebook Facts

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Added by Ralph Paglia on July 22, 2010 at 8:30pm — No Comments

Old Spice Videos; Viral Marketing Case Study Shows Success by Design!

How Old Spice Videos Are Being Made

How do you take the social web by storm in a day, winning over even the coldest of hearts and gaining…

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Added by Ralph Paglia on July 21, 2010 at 11:30pm — 2 Comments

Listening to the Voice of Your Employees

I just returned from a Conference and many of the breakout sessions discussed the need for businesses to focus on “The Voice of the Customer”.



This seems to be the new buzz phrase and I heard many different ideas on how a company can achieve this.



1. Utilizing Social Media to monitor what your customers are saying about your company or your products.

2. Listening to recorded calls, hearing where customers are interrupting your agents in order to…

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Added by Glenn Pasch on July 21, 2010 at 5:56pm — No Comments

Small dealerwebinar tomorrow 9am PST, !0 am MST, 11 CST, NOON EST

Clarifying the start time for the webinar "Internet Marketing and Social Media for Independent Dealers and small Franchises." by Ken Gibson of Gibson Internet Marketing Consultants.

Added by Ken Gibson on July 21, 2010 at 4:18pm — No Comments

Brian Pasch Demonstrates Flipboard For the iPad

This video was too large to upload on ADM because of the 100 Mb limit but I wanted to show all ADM members how cool the Flipboard App for the iPad looks. It took me 2 minutes to install the App and it turned by boring Twitter stream into a stylish social media magazine.

The iPad app converted by Twitter stream into a cool Automotive Social Media magazine.

The Flipboard App also brings up an interesting point. Would you read the magazine of your Twitter…

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Added by Brian Pasch on July 21, 2010 at 10:46am — 7 Comments

My latest "VW Project" - Volkswagen Certified Collision Repair Facilities

Here`s my latest "VW Project" ........... VW Certified Body Shops!
Click this to learn why you should go to a VW Certified Body Shop

OpenInCaseOfAccident.gif picture by kenbeam1
Click this to watch the Promo Video for Certified VW Collision Facilities.…
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Added by Ken Beam on July 21, 2010 at 5:21am — No Comments

Toyota Social Media Autopsy on First Half of 2010

What happened with Toyota?

Written by…
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Added by Ralph Paglia on July 21, 2010 at 3:49am — No Comments

Flipboard Converts Social Media Data Streams into WOW

Flipboard App Robert Scoble on his blog Scobleizer.com broke a story about some new technology called Flipboard and it included the video included below which I was drawn to watch to completion.

The Flipboard software running on an iPad is a perfect example of how many innovations will be coming for the iPad in the…

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Added by Brian Pasch on July 21, 2010 at 3:00am — 3 Comments

Will Women refer you to her friends and family?

It is time to go the extra mile and ensure loyalty with your women customers through creating a culture of customer service.



There is a high correlation between customer service and customer loyalty. A study by the Society of Consumer Affairs Professionals in Business found 70% of online customers rated themselves "very likely" to make repeat purchases from companies that respond to and resolve issues.



With these few basic tips you can create and maintain loyal women… Continue

Added by Jody DeVere on July 20, 2010 at 3:00pm — No Comments

Automotive Dealer Social Media Introduction



The search engines function like nature. Well structured and well adapted pages populated with original and relevant content, planted in the right soil, over time, will thrive. People, consumers, are on the internet based on the need to seek pleasure or the need to resolve pain. The pain component has to do with searching for and finding answers to questions – solving personal problems or finding more information and a great deal on their next car.…

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Added by Glynn Rodean on July 20, 2010 at 1:12pm — No Comments

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