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Featured ADM Member Blog Posts – July 2009 Archive (31)

Cash for Clunkers Suspended? Not According to White House

The Cash for Clunkers Program is Running Out of Money, but is Still Up and Running...

Cash for clunkers suspended? According to the White House, the Cash for Clunkers program is not suspended. I was in the news stand at concourse C in the PHX airport, on my way to Salt Lake City when i looked up and saw… Continue

Added by Ralph Paglia on July 31, 2009 at 4:21pm — 1 Comment

Congress Passes $2 Billion Extension; Buyers Have Weekend to Trade in Qualifying Cars in Cash for Clunkers Program

Cash For Clunkers has been extended. If you are one of the millions of Americans thinking that getting a new car through the Cash For Clunkers Program 2009 (otherwise officially known as the Car Allowance Rebate System (CARS)) was not to be, and you have one of the qualifying cars on the government's list, you may… Continue

Added by Ralph Paglia on July 31, 2009 at 4:00pm — No Comments

C.A.R.S. Cash For Clunkers Dealer Advertising Packages from ADP Digital Marketing

ADP Digital Advertising is offering a turn key, prebuilt and optimized Cash For Clunkers Digital Marketing Program for franchised new car dealers who would like to drive more showroom and website traffic, phone calls and leads. Dealers are using these digital advertising packages to leverage public interest in what is being… Continue

Added by Ralph Paglia on July 30, 2009 at 12:20am — 27 Comments

Internet Car Dealer Marketing Case Study - Cash For Clunkers Early Campaign Success


Paragon Honda and Acura of Queens, NY had already collected over 1,000 leads before President Obama signed the “Cash for Clunkers” bill into law, and they have continued… Continue

Added by Ralph Paglia on July 29, 2009 at 11:00pm — No Comments

Tips for Entering in Your CARS Sales to NHTSA Website

Here are some data entry notes a dealer sent to me to help other dealers who are struggling to enter sales into the CARS system. It seems that the "pipe" symbol is needed to quickly find the cars that are involved in the trade. It comes down to a poorly designed user interface by the NHTSA.

Today we had about a dozen car dealers say that they were pulling out of the program for various reasons. Many are struggling with the compliance and administration. Other just can't seem to get… Continue

Added by Brian Pasch on July 29, 2009 at 6:30pm — No Comments

Google - Digital Marketing Drives Offline Automotive Shopping Behavior

As the frenzy of customer interest generated by Cash For Clunkers saves the auto industry from the year-to-date sales plummet, automotive marketers at… Continue

Added by Ralph Paglia on July 29, 2009 at 5:30pm — No Comments

65% of CARS Sales Are Still Offline

Cash for Clunkers Sales Submission

I would like to remind all dealers on this forum to get their Cash for Clunkers sales posted in the NHTSA system for reimbursement as quickly as possible. The reason is simple; by keeping these transactions offline, the NHTSA record keepers can not properly account for the depletion of CARS funding.

In a survey I conducted today, only 35%of the cars…


Added by Brian Pasch on July 28, 2009 at 4:16pm — 6 Comments

Dealer Warning on FuelEconomy.GOV Data

I have been getting emails from consumers that are claiming that the EPA MPG rating are changing on, day to day. For some, this meant that their car now qualifies. For others, their car now was disqualified.

This is SCARY.

I strongly encourage all dealers to print screen the website when you look-up a trade-in and date and time stamp the print-out. You do not want to be in the middle of a data change that would disqualify a trade that… Continue

Added by Brian Pasch on July 26, 2009 at 12:00pm — No Comments

NHTSA - Car Allowance Rebate System (CARS) Vehicle Disposal and Salvage Documents

NHTSA Trade-In Vehicle Disposal and Salvage Requirements for C.A.R.S. Participating Dealers

Under the CARS Act, the agency is required to provide a list of entities to which dealers may transfer eligible trade-in vehicles for… Continue

Added by Ralph Paglia on July 25, 2009 at 8:30pm — No Comments

NHTSA Upgrades Fuel Economy Website for CARS Program


Today we noticed a change when we visited the official website for the Cash for Clunkers program ( and clicked on the link for

If you are getting calls from consumers that the website is down, it is just running very slow with the new software installed.…


Added by Brian Pasch on July 25, 2009 at 1:51pm — No Comments

Cash For Clunkers Advertising Approved by NHTSA and C.A.R.S.

CARS: Usage Guidelines Retail Pop, Advertisement and Web Banners

NHTSA - generated CARS Retail POP materials (e.g., stickers), newspaper advertisements, and web banners may be used in accordance with the following usage guidelines:

The user may not alter the CARS logo, which includes the… Continue

Added by Ralph Paglia on July 24, 2009 at 4:12pm — No Comments

Social Network Media Savvy Corporations - Who Does Social Marketing The Best?

Now that Amazon has purchased Zappos, will the popular footwear e-commerce outlet keep its famously friendly face? Amazon announced Wednesday that the Web retailing giant would acquire the popular shoe shopping destination in exchange for 10 million shares of Amazon stock.

“This is a win-win situation,” says Jeff Grau, eMarketer senior analyst. “Amazon’s footwear… Continue

Added by Ralph Paglia on July 24, 2009 at 10:30am — No Comments

Cash For Clunkers News Reports and Articles

Wards Dealer:

Article 1:

Article 2:… Continue

Added by Ralph Paglia on July 23, 2009 at 1:01am — No Comments

Chrysler Announces Game Changing Clunker Incentives

Chrysler Cash for Clunkers

Chrysler announced today a new progran called “Double CASH For Your Old Car” Incentive Program. This program will start on July 23, 2009 and will offer consumers additional incentives that can be combined with the Car Allowance Rebate System (CARS) credit.

For some consumers this can equal up to $9,000 off the MSRP for new cars that qualify… Continue

Added by Brian Pasch on July 22, 2009 at 11:30am — No Comments

NHTSA - Car Allowance Rebate System Dealer Advertising Guidelines - Preapproval Email

NHTSA REQUIRED ADVERTISING DISCLAIMER: "CARS is a program of the U.S. Department of Transportation’s National Highway Traffic Safety Administration ("

NHTSA Administered Car Allowance Rebate System (CARS): Advertising Usage Guidelines…


Added by Ralph Paglia on July 18, 2009 at 3:00pm — No Comments

NHTSA - Car Allowance Rebate System Dealer Registration Process - Get PDF Guide Here!

Cash For Clunkers Dealer Registration Process from NHTSA for CARS:

Click Link Below to Download the NHTSA Dealer Registration Guide in PDF Format:…


Added by Ralph Paglia on July 18, 2009 at 2:30pm — No Comments

NHTSA Creates Blue Website For Participating Dealers

The NHTSA now has a website dedicated to support cars dealers participating in the Car Allowance Rebate System (CARS). Click to visit the NHTSA dealer website for cars program: Dealer Website The website has some new information for car dealers as well as an…

Added by Brian Pasch on July 18, 2009 at 9:30am — No Comments

Did You Get Your CARS Marketing Materials Approved by the NHTSA?

Mazda sent a letter to their dealers today outlining the process for online registration for the Car Allowance Rebate System (CARS) which will start on Friday July 24, 2009. Mazda confirmed what we reported…


Added by Brian Pasch on July 17, 2009 at 7:00pm — No Comments

Cash for Clunkers INFOGRAPHIC Created

I have created an INFOGRAPHIC for the Cash for Clunkers program that dealers may find useful in helping consumers understand the program. If you would like to use the graphic on your website.

Click on the thumbnail to get the full size graphic and please give copyright credits to the Pasch Consulting Group. If members of ADM find their marketing tools… Continue

Added by Brian Pasch on July 16, 2009 at 3:00pm — No Comments

GM/Ebay Will Stress Dealer Network

While I support the creative think of GM and the desire to think out of the box there are many problems with this idea of selling automobiles through Ebay. Selling vehicles on ebay will only validate the need for more sales training by auto dealers not less.

1) GM has used Ebay for a year with Certifified so why pilot this new program in California as GM and dealers would already know the results of this program and all the problems related to… Continue

Added by Grant Cardone on July 16, 2009 at 10:30am — 4 Comments

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