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July 2009 ADM Blog Posts (74)

Cash for Clunkers Suspended? Not According to White House

The Cash for Clunkers Program is Running Out of Money, but is Still Up and Running...

Cash for clunkers suspended? According to the White House, the Cash for Clunkers program is not suspended. I was in the news stand at concourse C in the PHX airport, on my way to Salt Lake City when i looked up and saw… Continue

Added by Ralph Paglia on July 31, 2009 at 4:21pm — 1 Comment

Congress Passes $2 Billion Extension; Buyers Have Weekend to Trade in Qualifying Cars in Cash for Clunkers Program

Cash For Clunkers has been extended. If you are one of the millions of Americans thinking that getting a new car through the Cash For Clunkers Program 2009 (otherwise officially known as the Car Allowance Rebate System (CARS)) was not to be, and you have one of the qualifying cars on the government's list, you may… Continue

Added by Ralph Paglia on July 31, 2009 at 4:00pm — No Comments

House approves $2 billion more for ‘clunkers’

Neil Roland

Automotive News

July 31, 2009 - 1:28 pm ET

The House passed legislation to inject $2 billion into "Cash for Clunkers" after the administration reported that the $1 billion federal program was running out of money shortly after it began.

The bill, which goes to the Senate next week, would transfer the new money from a U.S. loan-guarantee program for renewable energy systems that was funded under the stimulus package earlier this year.

Lawmakers mobilized in… Continue

Added by Tim Elliott on July 31, 2009 at 2:52pm — No Comments

Cash for Clunkers Confusion-What to do about your advertising?

Like many of you I was glued to my laptop last night from 8pm until close to midnight. It seemed the news changed by the minute on the Cash for Clunkers (CARS) program as I flipped back and forth between CNN & Automotive News. Today, Tri Auto sits with a full press run-90% of which include Cash For Clunkers info, or are completely centered on the program. Here are some ideas I'm sharing with my clients on overcoming this obstacle and turning it into a win for your… Continue

Added by Stephanie Thompson on July 31, 2009 at 11:05am — No Comments

Cash for Clunkers Program Runs Out of Gas

A sign atop a new car eligible for purchase under the federal government's "cash for clunkers" program, officially known as the Car Allowance Rebate System or CARS, is shown at a dealership in Daly City, Calif.

The government's program burns through its $1-billion budget in less than a week as car buyers swarm dealerships. Federal officials are scrambling to find more money to keep it going.

-- Written by Russel A. Daniels / Associated Press





Reporting from Washington… Continue

Added by Ralph Paglia on July 31, 2009 at 8:06am — No Comments

Cash-for-clunkers program suspended / I have a great deal on some "CARS" signage !

By Justin Hyde

Free Press Washington Staff

Updated at 7:17 p.m.

WASHINGTON – The U.S. government will suspend the popular cash-for-clunkers program after less than four days in business, telling Congress that the plan would burn through its $950-million budget by midnight, several sources told the Free Press.

The Michigan delegation was holding an emergency meeting convened by Rep. John Dingell, D-Dearborn, to discuss their next steps. The U.S. Department of Transportation… Continue

Added by Tim Elliott on July 30, 2009 at 8:08pm — No Comments

C.A.R.S. Cash For Clunkers Dealer Advertising Packages from ADP Digital Marketing

ADP Digital Advertising is offering a turn key, prebuilt and optimized Cash For Clunkers Digital Marketing Program for franchised new car dealers who would like to drive more showroom and website traffic, phone calls and leads. Dealers are using these digital advertising packages to leverage public interest in what is being… Continue

Added by Ralph Paglia on July 30, 2009 at 12:20am — 28 Comments

Internet Car Dealer Marketing Case Study - Cash For Clunkers Early Campaign Success

NEW YORK HONDA DEALER DOMINATES CASH FOR CLUNKERS MARKETING BY GETTING OUT IN FRONT OF OTHER DEALERS WITH EARLY CAMPAIGN EXECUTION!



Paragon Honda and Acura of Queens, NY had already collected over 1,000 leads before President Obama signed the “Cash for Clunkers” bill into law, and they have continued… Continue

Added by Ralph Paglia on July 29, 2009 at 11:00pm — No Comments

Tips for Entering in Your CARS Sales to NHTSA Website

Here are some data entry notes a dealer sent to me to help other dealers who are struggling to enter sales into the CARS system. It seems that the "pipe" symbol is needed to quickly find the cars that are involved in the trade. It comes down to a poorly designed user interface by the NHTSA.



Today we had about a dozen car dealers say that they were pulling out of the program for various reasons. Many are struggling with the compliance and administration. Other just can't seem to get… Continue

Added by Brian Pasch on July 29, 2009 at 6:30pm — No Comments

Google - Digital Marketing Drives Offline Automotive Shopping Behavior

As the frenzy of customer interest generated by Cash For Clunkers saves the auto industry from the year-to-date sales plummet, automotive marketers at… Continue

Added by Ralph Paglia on July 29, 2009 at 5:30pm — No Comments

Cash For Clunkers - Looking for a big bargain on a new car or truck? You might be out of luck.

When Steve Bogomilsky's lease was up on his GMC Yukon, he presumed dealers would be willing to offer him a monthly payment substantially less than his current $654. Instead, the dealer wanted $1,300 a month for the identical vehicle, more than twice what he was already paying.… Continue

Added by Ralph Paglia on July 29, 2009 at 4:00pm — 1 Comment

I just created our own BDC - I need people

After looking into outsourcing the our BDC I felt more comfortable handling it within our dealership. I have a good core of people in the department but I need to add some talented individuals. I would appreciate any help with finding quality people. They will be handling inbound sales calls and internet leads. We are getting flooded with both and it is a great opportunity to make good money. Please have them contact be at alex@andreus.com.

Added by Alex Andreus on July 29, 2009 at 3:16pm — 1 Comment

"Dead at Midnight"

THIS....is what AutoMax is all about! Beginning today, treat everyone you meet as if they were going to be dead by midnight. Extend to them all the care, kindness and understanding you can muster, and do it with no thought of any reward. Your life will never be the same again.
Og Mandino

Added by Craig Lockerd on July 29, 2009 at 7:40am — No Comments

65% of CARS Sales Are Still Offline

Cash for Clunkers Sales Submission

I would like to remind all dealers on this forum to get their Cash for Clunkers sales posted in the NHTSA system for reimbursement as quickly as possible. The reason is simple; by keeping these transactions offline, the NHTSA record keepers can not properly account for the depletion of CARS funding.



In a survey I conducted today, only 35%of the cars…

Continue

Added by Brian Pasch on July 28, 2009 at 4:16pm — 6 Comments

Dealer.Com Announces New Marketing Push On AdAgencyOnline.Net's Automotive Advertising Experts Blog Talk Radio Show

AdAgencyOnline.Net hosts a blog talk radio station - WAAOL, All Automotive Advertising News All The Time - that reviews cutting edge automotive advertising technologies and vendor applications. Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of WAAOL invited Mike DeCecco, the Director of Industry Relations for Dealer.Com., for a… Continue

Added by Philip Zelinger on July 28, 2009 at 2:44pm — No Comments

What Was Your First Car? Tell Me a Story About It.

As you may know, I do my best to keep car sales fun. After drowning myself in the mind-numbing Cash for Clunkers docudramament, I need a break.



I would like to hear about your first car -

What was it?

Would you still like to have it?

What happened to it?

Are you willing to share a (clean) story about your time with your first vehicle?



I will share my story - my first car was a 1969 Chevy Camaro Z28 - silver - 100% original. It was my grandfather's pride… Continue

Added by Joe Webb on July 28, 2009 at 12:20pm — 12 Comments

Live Chat Creates Repeat Visitors

http://www.ispeakvideo2.com/remote/dealerEprocess/index.html





Repeat visitors on a website, simply defined, are visitors who have been there before. They are like a solid investment into your online business, with constant returns.



Five years ago, when we started our Live Chat Service, it was a concept so new to web visitors that each visitor had a unique reaction. Some visitors would think of our Live Chat Operators as 'automated bots', while some as… Continue

Added by Maria Espinoza on July 28, 2009 at 10:43am — No Comments

Audi asks consumers to tell them how much Diesel costs

I wrote recently about Audi's "Di*sel: No Longer a Dirty Word" campaign promoting their clean diesel TDI models and have been following the progress of the integrated marketing campaign. Just today I saw a status update on Facebook that I thought was interesting, and have shown below:





I wrote my thoughts on the effort on my Examiner article on Automotive Marketing, which you can read… Continue

Added by GarretOhm on July 27, 2009 at 12:07pm — No Comments

Top 25 Most Influential Tech Vendors for 2009 Inludes ADP

ADP has ranked 25th in the top 25 Most Influential Technology Vendors for 2009, across all industries.



The Aberdeen Group conducted the research survey where participants were selected from a broad range of all industries and asked to identify the top three technology companies that had the most… Continue

Added by ADP Digital Marketing on July 26, 2009 at 10:30pm — 1 Comment

Dealer Warning on FuelEconomy.GOV Data

I have been getting emails from consumers that are claiming that the EPA MPG rating are changing on www.fueleconomy.gov, day to day. For some, this meant that their car now qualifies. For others, their car now was disqualified.



This is SCARY.



I strongly encourage all dealers to print screen the fueleconomy.gov website when you look-up a trade-in and date and time stamp the print-out. You do not want to be in the middle of a data change that would disqualify a trade that… Continue

Added by Brian Pasch on July 26, 2009 at 12:00pm — No Comments

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