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Featured ADM Member Blog Posts – July 2008 Archive (26)


I don't know what to make of the news!

91% of my business is new car leases.



Chrysler LLC said Friday its financial arm will get out of the auto leasing business by the end of the month because economic conditions have made leasing more expensive than buying, for both consumers and the company.

The move comes as Chrysler Financial is in the process of renewing a $30 billion credit line with banks amid a startling… Continue

Added by Russ Johnson on July 30, 2008 at 12:42pm — 1 Comment

Internet Car Shopping 2.0

Have you tried buying a car online lately?

If so, you've found that not much has changed in the 10+ years that car dealers have had websites! The internet revolution has completely missed the retail car business. The websites are no more than the YELLOW PAGES.

Step 1. Fill out a contact form requesting a price

Step 2. Submit your information

Step 3. Wait for a phone call from the dealer that rarely comes

Step 4. Sift through all the… Continue

Added by Joseph B Antley; JB ANTLEY on July 30, 2008 at 11:10am — No Comments

"Why RedNumbat? Why now?"

A lot of people ask me "Why RedNumbat?" and "Why now?".

There has never been a better time to launch this product than right now. Car sales are down, and the online shopping experience is disappointing, at best. Internet shoppers want information quickly and we don't like going back and forth with a salesperson who is reluctant to (or not permitted to) give out a price. RedNumbat allows shoppers to pick a car, and in seconds recieve an actual price that they can buy the car for,… Continue

Added by Joseph B Antley; JB ANTLEY on July 30, 2008 at 11:08am — No Comments

"But what about the car dealers?"

I have spoken with quite a few dealers over the past few months about this service. Some get it, but many are worried about giving out prices to internet shoppers, they wonder what will happen. Will the customer 'shop' the price? Uh maybe, probably, that's what 'shoppers' do. But if the price is reasonable, easy to get, and the dealer followed up quickly then he is going to get the sale. Not rocket science. The worst thing a dealer can do is make an internet shopper jump through hoops to get a… Continue

Added by Joseph B Antley; JB ANTLEY on July 30, 2008 at 11:05am — 1 Comment

"But how much can I buy the car for?"

That is the question. There are a multitude of sites out there in cyberspace that will provide MSRP and even dealer invoice. And while these numbers are important to a car buyer, they still want to know "But how much will I pay?". We all know the price the customer will pay is going to fall somewhere between MSRP and invoice, but where largely depends are many factors; demand, vehicle age, time of the month, sales trend, buyer desire, and yes, the negotiation skills of both parties. Customers… Continue

Added by Joseph B Antley; JB ANTLEY on July 30, 2008 at 11:00am — No Comments

BDC - Sales Reps VS BDC Reps?

Being in the Internet Department for the past six years, I have seen just about every combination that can be done. Designated BDC Representatives that are hired in and run the show and Sales Professionals that work in shifts to cover every hour the BDC is open. Which works best? It total depends on your store. I have seen it work both ways very effectively, but this combination I am about to present.. seems to be the most effective. It is a Combination of both that works… Continue

Added by David Lytle on July 29, 2008 at 10:17am — No Comments Announces New Automotive Expert Women

July 23, 2008 --, Inc., announced today that four top automotive industry women will join the automotive advisory panel of industry-expert women. The Ask Patty website at, provides a safe place for women to get advice on car purchases, maintenance and other automotive related topics online.

Women looking for tips on car… Continue

Added by Jody DeVere on July 29, 2008 at 6:44am — No Comments

Online Dealer Reviews - Not Quite Ready For Prime Time

Written by Amit Aggarwal of J. D. Power and Associates

I keep reading that dealer ratings/reviews are becoming important, and that dealers should encourage their customers to go online and fill them out. While I agree that consumer-generated dealer ratings may someday become an integral part of the automotive sales and service process for consumers, we’re not there yet.

People can go online to find consumer ratings/reviews on almost anything: for instance, has… Continue

Added by Ralph Paglia on July 28, 2008 at 7:30pm — No Comments

Former Googleers unveil Cuil, a new search engine

By Eric Auchard

Reuters -

Mon Jul 28, 7:16 AM ET

MENLO PARK, California (Reuters) - A start-up led by former star Google engineers on Sunday unveiled a new Web search service that aims to outdo the Internet search leader in size, but faces an uphill battle changing Web surfing habits.

Cuil Inc (pronounced "cool") is offering a new search service at that the company claims can… Continue

Added by Bob Lanham on July 28, 2008 at 7:30pm — No Comments

AdAgencyOnline.Net Considers Automotive Advertising Applications - SiSTer Technologies & DealMaker.Com

AdAgencyOnline.Net announced today that they are in final negotiations with several automotive advertising applications to represent them as “preferred vendors” on their FREE automotive advertising resource portal. Based on recent open interviews that ran on the blog talk radio station featured on the automotive advertising networking site – WAAOL, All Automotive Advertising News All The… Continue

Added by Philip Zelinger on July 23, 2008 at 4:58pm — No Comments

Benefits of a Blog Part 2

In my last post I talked about what a Blog can do for your Dealership. I wanted to touch back and add a key point. I received a couple of phone calls and e-mails on this topic, so I thought I would go back and post it for the others that may be asking the same question.

How long should it take to keep a Blog maintained? Once you have setup your initial layout, found your niche, and know what type of content you want to have on your Blog, you should be able to knock out… Continue

Added by David Lytle on July 23, 2008 at 4:48pm — No Comments

AdAgencyOnline.Net - Automotive Advertising “Dealer Spotlight” Features Gaudin Ford

Automotive advertising agencies regularly tune into blog talk radio station – WAAOL, All Automotive Advertising News All The Time – featured on the FREE automotive advertising resource portal – – to share best practices. The “Lunch With Phil” show regularly scheduled for tomorrow, July 23rd between 12:00 Noon EST and 12:30 PM EST has been replaced with a… Continue

Added by Philip Zelinger on July 22, 2008 at 11:30am — No Comments

Is Frank Davis the Only GM Dealer that Complains about the Cobalt Website Program?

I have the privilege of getting invited to speak at various dealer 20 groups, conferences, seminars and other dealer focused events around the country... In fact, I am headed to an NCM 20 Group in San Diego in a couple hours. Every time I deliver presentations that focus on various aspects of Automotive Digital Marketing, if there are any dealers in the room, they invariably bring up some aspect of OEM website suppliers and the way that several car companies have designed their programs.… Continue

Added by Ralph Paglia on July 21, 2008 at 9:30am — 4 Comments

Dealers Cut Conventional Advertising Spend - Increase Their Online Advertising

Dealers cut, shift their ad spending - Internet grabs bigger share of media budget

Auto dealerships are slicing their advertising budgets to cope with depressed profits. But because new-vehicle sales have plummeted so abruptly this year, the cost of advertising per new car or truck sold — a standard metric of auto retailing — has increased to a record level.

Some dealers say they need to advertise as much, if not more, in a down market to generate showroom traffic. Others… Continue

Added by Ralph Paglia on July 21, 2008 at 7:21am — No Comments

Changes Made to the ADM Professional Community Profile Setup Resulting From Email Harvesting and Spamming Issues

I have been observing much of the discussions around an email harvesting and spamming issue that involved the ADM Professional Community across several blogs and wanted to provide an update. After I read the following comment; “(this network publicly displays the email address of its members, whether they’ve consented to it or not - something that is against the tenets of DrivingSales)” in a post, I carefully considered the profile set up at… Continue

Added by Ralph Paglia on July 20, 2008 at 11:22pm — No Comments

The Customer is Always Tight

There is a sense of entitlement that customers have today that hasn’t always been evident. Marshall Field, the American department store owner coined the phrase, “Right or wrong, the Customer is always right“. I opine whether he took into consideration the type of customers who are price conscious, yet expect the deepest appreciation for their having done business with us.

I don’t blame these customers. I earned the money I make, and I want to keep as much of it as possible. Even if… Continue

Added by Paul N. Long on July 18, 2008 at 6:24am — No Comments

The Purpose and Benefits of a BLOG

This is something all of you can do, that is free, no very time consuming at all, and will do nothing but benefit your Dealership. Several months ago I researched what BLOG'S were and what they really do for you. I noticed that many businesses were doing them and found out that the largest benefit was in S.E.O. for your Dealer Website. Google, with it's all search format, will rank someone higher that has more information on a particular… Continue

Added by David Lytle on July 17, 2008 at 9:55am — No Comments

Add Value to Your Customers' Lives with a Loyalty Program

Here is another excerpt from Jill Griffin’s Article that I posted a few days ago. The article was originally posted by the Austin Business Journal on February 19, 2000. Jill heads up the Griffin Group, and has written several books on Customer Loyalty.

“Frequent buyer programs, also referred to as loyalty programs and reward programs, have become a critical retention tool for… Continue

Added by Paul N. Long on July 16, 2008 at 6:38pm — No Comments

Bill Pike's Automotive Updates from Washington DC

Proposed Fuel Economy Law Criticized for Understating Gas Prices

Critics of the National Highway Traffic Safety Administration's (NHTSA) proposed federal fuel economy regulations (known as "CAFE") for 2011-2015 are asserting that the proposed standards are too low due to faulty assumptions about gasoline prices. They argue the gasoline price estimate is about $1.50 per gallon below current prices.

The energy bill enacted in December directed NHTSA to set standards requiring… Continue

Added by Bill Pike on July 14, 2008 at 12:30pm — No Comments

AdAgencyOnline.Net Promotes Automotive Advertising Using SiSTer Technologies Video Car Lot

Automotive advertising agencies and their auto dealer clients are either delivering their automotive advertising messages online or they are effectively out of the automobile business. That pointed message has been delivered by Philip Zelinger, President of Ad Agency Online, L.L.C. and host of the free automotive advertising resource/networking portal – – since he established his online automotive advertising operating system… Continue

Added by Philip Zelinger on July 11, 2008 at 4:59pm — No Comments

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