Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

July 2008 ADM Blog Posts (46)

AdAgencyOnline.Net Uses Social Networking In Automotive Advertising

Automotive advertising agencies have been visiting AdAgencyOnline.Net to share best practices and review cutting edge automotive advertising applications featured on the FREE automotive advertising resource/networking portal recognized as “The One Stop Site For All Of Your Automotive Advertising Needs.” The growth of consumer social networking sites sparked the idea for Philip Zelinger, President of… Continue

Added by Philip Zelinger on July 31, 2008 at 9:59am — No Comments

AdAgencyOnline.Net Expands Use Of Video In Automotive Advertising Online

AdAgencyOnline.Net used their “Lunch With Phil Discussing Automotive Advertising” show on their blog talk radio station – WAAOL, All Automotive Advertising News All The Time – to expand their affiliated automotive advertising agencies focus on new video applications featured on their free automotive advertising resource/networking… Continue

Added by Philip Zelinger on July 30, 2008 at 3:41pm — No Comments

END OF AN ERA

I don't know what to make of the news!



91% of my business is new car leases.






THOUGHTS?



DETROIT -

Chrysler LLC said Friday its financial arm will get out of the auto leasing business by the end of the month because economic conditions have made leasing more expensive than buying, for both consumers and the company.

The move comes as Chrysler Financial is in the process of renewing a $30 billion credit line with banks amid a startling… Continue

Added by Russ Johnson on July 30, 2008 at 12:42pm — 1 Comment

Internet Car Shopping 2.0

Have you tried buying a car online lately?



If so, you've found that not much has changed in the 10+ years that car dealers have had websites! The internet revolution has completely missed the retail car business. The websites are no more than the YELLOW PAGES.



Step 1. Fill out a contact form requesting a price



Step 2. Submit your information



Step 3. Wait for a phone call from the dealer that rarely comes



Step 4. Sift through all the… Continue

Added by Joseph B Antley; JB ANTLEY on July 30, 2008 at 11:10am — No Comments

"Why RedNumbat? Why now?"

A lot of people ask me "Why RedNumbat?" and "Why now?".



There has never been a better time to launch this product than right now. Car sales are down, and the online shopping experience is disappointing, at best. Internet shoppers want information quickly and we don't like going back and forth with a salesperson who is reluctant to (or not permitted to) give out a price. RedNumbat allows shoppers to pick a car, and in seconds recieve an actual price that they can buy the car for,… Continue

Added by Joseph B Antley; JB ANTLEY on July 30, 2008 at 11:08am — No Comments

"But what about the car dealers?"

I have spoken with quite a few dealers over the past few months about this service. Some get it, but many are worried about giving out prices to internet shoppers, they wonder what will happen. Will the customer 'shop' the price? Uh maybe, probably, that's what 'shoppers' do. But if the price is reasonable, easy to get, and the dealer followed up quickly then he is going to get the sale. Not rocket science. The worst thing a dealer can do is make an internet shopper jump through hoops to get a… Continue

Added by Joseph B Antley; JB ANTLEY on July 30, 2008 at 11:05am — 1 Comment

"But how much can I buy the car for?"

That is the question. There are a multitude of sites out there in cyberspace that will provide MSRP and even dealer invoice. And while these numbers are important to a car buyer, they still want to know "But how much will I pay?". We all know the price the customer will pay is going to fall somewhere between MSRP and invoice, but where largely depends are many factors; demand, vehicle age, time of the month, sales trend, buyer desire, and yes, the negotiation skills of both parties. Customers… Continue

Added by Joseph B Antley; JB ANTLEY on July 30, 2008 at 11:00am — No Comments

AdAgencyOnline.Net Adds Colliers Abood Wood-Fay As An Automotive Advertising Vendor

Automotive advertising agencies and auto dealers that tuned into today’s “Lunch With Phil” show on blog talk radio station – WAAOL, All Automotive Advertising News All The Time – were the first to learn that the Colliers Abood Wood-Fay “Automotive Real Estate Services Group,” (ARESG) was selected as a preferred vendor on the free automotive advertising resource/networking… Continue

Added by Philip Zelinger on July 29, 2008 at 1:51pm — No Comments

BDC - Sales Reps VS BDC Reps?

Being in the Internet Department for the past six years, I have seen just about every combination that can be done. Designated BDC Representatives that are hired in and run the show and Sales Professionals that work in shifts to cover every hour the BDC is open. Which works best? It total depends on your store. I have seen it work both ways very effectively, but this combination I am about to present.. seems to be the most effective. It is a Combination of both that works… Continue

Added by David Lytle on July 29, 2008 at 10:17am — No Comments

AskPatty.com Announces New Automotive Expert Women

July 23, 2008 -- AskPatty.com, Inc., announced today that four top automotive industry women will join the automotive advisory panel of industry-expert women. The Ask Patty website at www.askpatty.com, provides a safe place for women to get advice on car purchases, maintenance and other automotive related topics online.



http://www.prweb.com/releases/2008/07/prweb1131324.htm



Women looking for tips on car… Continue

Added by Jody DeVere on July 29, 2008 at 6:44am — No Comments

Online Dealer Reviews - Not Quite Ready For Prime Time

Written by Amit Aggarwal of J. D. Power and Associates



I keep reading that dealer ratings/reviews are becoming important, and that dealers should encourage their customers to go online and fill them out. While I agree that consumer-generated dealer ratings may someday become an integral part of the automotive sales and service process for consumers, we’re not there yet.



People can go online to find consumer ratings/reviews on almost anything: for instance, Epinions.com has… Continue

Added by Ralph Paglia on July 28, 2008 at 7:30pm — No Comments

Former Googleers unveil Cuil, a new search engine

By Eric Auchard

Reuters - http://news.yahoo.com/s/nm/20080728/bs_nm/internet_search_dc_2

Mon Jul 28, 7:16 AM ET



MENLO PARK, California (Reuters) - A start-up led by former star Google engineers on Sunday unveiled a new Web search service that aims to outdo the Internet search leader in size, but faces an uphill battle changing Web surfing habits.



Cuil Inc (pronounced "cool") is offering a new search service at http://www.cuil.com that the company claims can… Continue

Added by Bob Lanham on July 28, 2008 at 7:30pm — No Comments

AdAgencyOnline.Net Evaluates Strategic Partners For Automotive Advertising Vendors

The automotive advertising industry is driving automotive advertising messages onto the Internet Super Highway and automotive advertising vendors have followed them there from all over the World Wide Web. AdAgencyOnline.Net is a FREE automotive advertising resource/networking portal recognized by the automotive advertising industry as “The One Stop Site For All Of Your Automotive Advertising Needs.” The online networking community has created… Continue

Added by Philip Zelinger on July 28, 2008 at 11:46am — No Comments

AdAgencyOnline.Net Promotes Automotive Advertising On Blog Talk Radio

Automotive advertising agencies usually keep their “trade secrets” close to the vest but Philip Zelinger, President of Ad Agency Online, L.L.C. and host of the FREE automotive advertising resource/networking portal – www.adagencyonline.net - has a different philosophy. AdAgencyOnline.Net features a number of FREE automotive advertising resources to site visitors including a blog talk radio station,… Continue

Added by Philip Zelinger on July 25, 2008 at 11:24am — No Comments

AdAgencyOnline.Net Supports Automotive Advertising “Mobile Ready” Initiative

Automotive advertising agencies that have accepted the mobile channel as the next generation of digital marketing already know that Gumiyo provides the leading platform for text message based automotive advertising capable of delivering a targeted message directly to a cell phone or PDA. Automotive advertising agencies looking for cutting edge automotive advertising technologies and applications already recognize AdAgencyOnline.Net as “The One… Continue

Added by Philip Zelinger on July 24, 2008 at 10:58am — No Comments

AdAgencyOnline.Net Considers Automotive Advertising Applications - SiSTer Technologies & DealMaker.Com

AdAgencyOnline.Net announced today that they are in final negotiations with several automotive advertising applications to represent them as “preferred vendors” on their FREE automotive advertising resource portal. Based on recent open interviews that ran on the blog talk radio station featured on the automotive advertising networking site – WAAOL, All Automotive Advertising News All The… Continue

Added by Philip Zelinger on July 23, 2008 at 4:58pm — No Comments

Benefits of a Blog Part 2

In my last post I talked about what a Blog can do for your Dealership. I wanted to touch back and add a key point. I received a couple of phone calls and e-mails on this topic, so I thought I would go back and post it for the others that may be asking the same question.



How long should it take to keep a Blog maintained? Once you have setup your initial layout, found your niche, and know what type of content you want to have on your Blog, you should be able to knock out… Continue

Added by David Lytle on July 23, 2008 at 4:48pm — No Comments

AdAgencyOnline.Net - Automotive Advertising “Dealer Spotlight” Features Gaudin Ford

Automotive advertising agencies regularly tune into blog talk radio station – WAAOL, All Automotive Advertising News All The Time – featured on the FREE automotive advertising resource portal – www.adagencyonline.net – to share best practices. The “Lunch With Phil” show regularly scheduled for tomorrow, July 23rd between 12:00 Noon EST and 12:30 PM EST has been replaced with a… Continue

Added by Philip Zelinger on July 22, 2008 at 11:30am — No Comments

Ad Agency Online, L.L.C. Represents Automotive Advertising Vendors And Auto Dealers So Both Win!

Automotive advertising agencies are constantly looking for ways to leverage their auto dealer client’s automotive advertising dollars. AdAgencyOnline.Net is a FREE automotive advertising resource/networking portal that is sponsored by Ad Agency Online, L.L.C., a full service automotive advertising agency. Philip Zelinger, President of Ad Agency Online, L.L.C. and host of… Continue

Added by Philip Zelinger on July 21, 2008 at 12:49pm — No Comments

Is Frank Davis the Only GM Dealer that Complains about the Cobalt Website Program?

I have the privilege of getting invited to speak at various dealer 20 groups, conferences, seminars and other dealer focused events around the country... In fact, I am headed to an NCM 20 Group in San Diego in a couple hours. Every time I deliver presentations that focus on various aspects of Automotive Digital Marketing, if there are any dealers in the room, they invariably bring up some aspect of OEM website suppliers and the way that several car companies have designed their programs.… Continue

Added by Ralph Paglia on July 21, 2008 at 9:30am — 4 Comments

ADM Blog Topics by Tags

Monthly Archives

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

ADM Events

July 2014
SMTWTFS
12345
6789101112
13141516171819
20212223242526
2728293031
       

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service